3 Things to Consider Before Designing Your Storefront Window Signage
You know what they say -- you never get a second chance to make a first impression.
This is just as true for your storefront and branding as it is for meeting with clients in person.
So, how can you use the first impression of your business to draw in customers, generate buzz, and elevate the look of your store?
Invest in window signage.
In this article, we'll cover three of the most essential things you need to consider when creating window signage for your storefront.
Then, we'll let you know who you can rely on to bring your window decal design to life.
1. Is it on Brand?
When you're creating window signage for your business, the first thing that you need to consider is how that design connects with your target market.
You also need to think about how it reflects the values, story, and overall message of your branding strategy.
For example, if you're a business that sells office supplies to other companies in your service area, how does your window decal design let people know that?
Does it contain images of things like staplers, printers, paper clips, or even computers?
Or, is your design overly vague?
For example, does it just show an image of a person in a suit and tie? If so, it might be tough for your target market to figure out whether you sell office supplies or work appropriate clothing.
Your signage also needs to do everything possible to reinforce the branding that you've already worked to create. For example, if you plan to include text on your window decal design, make sure that it's in the same font that you use on your business cards and website.
Additionally, make it a point to include your logo somewhere on your design.
This will work to make it easier for people to recognize your brand, whether they see your logo on your product packaging, a sign along the road, or on your window decal.
So, especially if you've recently undergone a rebranding or have redesigned your logo, ensure that your window signage has been properly updated to reflect those changes.
Consistency is important to make sure all the work you’ve done to brand your business gets the most impact and ultimately the most return on your investment.
2. Is it Legible?
Having signage that is clear and easy to read is another crucial element to consider when you're dreaming up your company's window decal design.
Always ensure that people can actually read the name of your business, any text you include, and that they can quickly decipher any images you use.
You'll need to take a look at your signage from different angles, as well as different distances.
The overall legibility of a design is an essential part of what will influence the font that you'll choose to include on your decal. While an elegant and loopy script might look lovely close up, it can end up looking like a jumble of lines and letters from further away.
Remember that when it comes to creating the best signs for windows, sometimes less is more.
After all, you don't want an overcrowded design to end up making it look like you're overcompensating for poor service.
A simpler -- though still branded -- design isn't only more legible, it also suggests that your company already has a strong reputation, and that your name and logo are enough to let people know they've come to the right place.
Using too many colors and an abundance of images can make it difficult for the eye to know where to go -- especially if a customer is driving by.
Aim to design signage that captures attention, not causes a distraction.
3. What Kind of Window Signage is Right for your Storefront?
Last but certainly not least, you also need to think about the overall type of window signage that's right for your storefront.
For example, can you fit all the information you need on a single window pane? Or, would it look better to stretch your design across several consecutive panels?
Consider which kind of graphic option would work best for you.
Are you interested in a frosted effect with vinyl graphics? Or, are you ready to make more of a commitment and go for an etched-glass look?
If you’d like the option of repositioning your decal later on, or easily removing it to replace with a new one, perhaps advertising an upcoming sale, there is a window graphic option for your needs.
You could also choose perforated vinyl that shows your design as opaque from the outside, yet allows visibility out of your window from the interior, or signage that can be seen equally as well from the interior or exterior of your building.
When you're designing your graphics, make sure you let the company you're working with know the type of surface your signage will need to stick to. Also let them know how often you're planning to replace them, as well as the overall size of the windows and doors.
Looking for Professional Signs for Windows?
We hope that this post has helped you to better understand the three most important things that you need to consider when designing window signage for your business.
Remember to focus on branding, legibility, and the desired lifespan of your window decals.
Of course, it's who you rely on to bring these designs to life that really makes a difference.
That's where we want you to rely on us.
No matter what sort of business signage you're interested in creating, we want to help you make it the best it can be.
Spend some time on our site to learn more about the products we create, and get in touch with us to get started on your design.