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5 Ways to Elevate Your Event Signage

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Are you getting ready for an upcoming event, conference or trade show?

Regardless of the event, custom signage is a great way to spread brand awareness, promote your business and catch the attention of potential customers. We've gathered some of the top ways to incorporate branded signs and displays into your next event.

1. Directional Signage

No matter what kind of event you are putting together, your guests will need signage that helps them navigate the space. They need to know where to park and how to get to your event from the parking lot.

You'll want to have clear, concise directional signage. Make sure that the signs incorporate the name of your event and large arrows. Posters, a-frames and banners are all great directional signage options.

2. Zoning

Zoning signage can come in handy for larger events, like business conferences. Similar to directional signage, you'll want to create wall hangings and freestanding signs that help your guests navigate their way through a busy event.

Where should I eat? Which way to the hotel? When you're dealing with a lot of people, you need to make sure that your conference signs are posted in a place that’s easy to spot.

3. Floors and Staircases

You may think about outdoor signage, wall graphics and banners as the only options for your event signage. But have you considered the floors and staircases?

You can easily create custom event signs that stick to floors, staircases and escalators in areas with a lot of foot traffic. Because these areas can get crowded, it’s best to avoid putting too many words on floor graphics and instead opt for photographs and logos.

4. Banners and Photo Backdrops

Having a dedicated space where guests can take pictures is a great way to promote your business on a custom banner or backdrop. Business conferences can take this opportunity to provide a branded selfie booth or outdoor location for event photos.

It doesn't have to be anything fancy, but a well-lit location with a professional backdrop featuring your logo and branding is ideal.

5. Vehicle Graphics

Vehicle graphics and wraps are a great way to impress your guests at any event. They can function as directional signage or even a unique photo opp. If you're interested in finding outside sponsorship for your event, vehicle wraps are a great option.

Where Can I Get Professional Event Signage?

Whether you're organizing a business conference, festival or any other type of event, having the best signage is key.

Image360 can help you design event signage that will grab attention, promote your business, and be cohesive with your branding.

Contact us to get started discussing your ideas!

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