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Do you know the way? Directional signage FAQs

Do you know the way? Directional signage FAQs

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8/21/2024

Directional signage helps people navigate to and through a building or retail space. But there’s a lot more to them than just this. So, today, we discuss some frequently asked questions around directional signs.

  1. What is a directional sign?

Directional signs provide cues to help people navigate their way through a space. These signs can include information about directions (arrows or similar symbols), facilities (think bathrooms), room information or specific locations.

  1. Are directional signs permanent?


For the most part, these should be permanent since they will always be required to find specific locations. But they can be temporary for special events or meetings. In which case, you can use pop-up banners or A-frames.

  1. Should they include Braille?


Yes, Braille should be included in the signs as well as tactile maps and symbols. Navigation should be available via touch and potentially via audio cues.

  1. Should I use my branding?


Yes, wayfinding signs are a good way to reinforce your brand. Always use consistent fonts and colors as well as your logo. Not only does it improve brand recognition, but it also helps the signs fit in with the overall office or retail theme.

  1. What should I consider when creating indoor directional signs?

               
Think about the flow of your office or retail space. How will traffic flow? What are the ADA requirements for your space? What locations are more difficult to find? After considering these, create your signs to ensure they make the most sense for your visitors or employees.

  1. How do I determine if my signs are effect?


The best way to figure this out is by simply getting feedback from visitors and employees. Conduct surveys or ask visitors when they’re exiting the facility. Determine how often someone has gotten lost and asked for help. All these datapoints can help you improve your directional signage.

Ready to Create Your Directional Signs?

Then, talk to the experts at Image360. We provide our clients with best-in-class graphic solutions and ensure that they meet your brand standards. Contact us today!

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