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Indoor signs
8/21/2024
Directional signage helps people navigate to and through a building or retail space. But there’s a lot more to them than just this. So, today, we discuss some frequently asked questions around directional signs.
Directional signs provide cues to help people navigate their way through a space. These signs can include information about directions (arrows or similar symbols), facilities (think bathrooms), room information or specific locations.
For the most part, these should be permanent since they will always be required to find specific locations. But they can be temporary for special events or meetings. In which case, you can use pop-up banners or A-frames.
Yes, Braille should be included in the signs as well as tactile maps and symbols. Navigation should be available via touch and potentially via audio cues.
Yes, wayfinding signs are a good way to reinforce your brand. Always use consistent fonts and colors as well as your logo. Not only does it improve brand recognition, but it also helps the signs fit in with the overall office or retail theme.
Think about the flow of your office or retail space. How will traffic flow? What are the ADA requirements for your space? What locations are more difficult to find? After considering these, create your signs to ensure they make the most sense for your visitors or employees.
The best way to figure this out is by simply getting feedback from visitors and employees. Conduct surveys or ask visitors when they’re exiting the facility. Determine how often someone has gotten lost and asked for help. All these datapoints can help you improve your directional signage.
Then, talk to the experts at Image360. We provide our clients with best-in-class graphic solutions and ensure that they meet your brand standards. Contact us today!