Indoor signs
5/21/2025
While every business owner keeps a close eye on sales, understanding how your signs influence customer behavior is vital. Your retail signage is more than a tool for communicating key messages or reinforcing your branding – it’s a powerful way to engage customers, drive sales and create memorable shopping experiences.
Effective signage combines consumer psychology with smart design to influence purchasing decisions and ensure your customers leave with a positive impression.
Did you know that 93% of consumers make decisions based on visual appearance? Studies also show that the average shopper spends just two seconds looking at a sign inside a store. With such a short window of opportunity, your signage needs to grab attention, clearly communicate key information and encourage action.
Here are some of the top benefits of investing in high-quality, strategically designed retail signage:
Attract Attention: Bold images, vibrant colors, and well-placed graphics pull customers in and encourage them to engage with your business.
Reinforce Brand Identity: Consistent use of colors, fonts and logos across all signage helps establish and strengthen your brand.
Guide Customer Behavior: Strategically placed directional signs can help customers navigate your space and discover specific areas or products.
Increase Sales: Your signage can spark impulse purchases, showcase deals and highlight exclusive products.
To create effective signs that resonate with your customers, it’s important to make informed decisions about design, messaging and placement. Here are some tips for creating signage that connects with your customers:
Use high-quality images and graphics that look professional and align with your brand.
Choose simple, sans-serif fonts for easy readability and emphasize important details, such as prices or product names, with bold or larger text.
Pay attention to color contrast. For instance, a dark font on a light background is easier to read.
Your messaging should be short, direct and tailored to your audience. Avoid cluttering signs with too much information. Focus on one core idea per sign, whether it’s a promotion, a product feature or a directional guide. Your retail signage is also a great place to display your brand’s tagline or slogan alongside the logo.
Placement is just as important as design. Signs should be visible and positioned at eye level to ensure they’re easily noticed. Walk through your space as if you were a customer to identify the best locations. Key areas to consider including:
Store entrances to draw people in.
Checkout areas for last-minute promotions.
High-traffic zones for highlighting new or bestselling products.
Consumer psychology plays a major role in purchasing decisions. Your retail signage can influence customer behavior in the following ways:
Create a Sense of Urgency: Use messaging and phrases like "Limited Time Only" or "Hurry, While Supplies Last" to encourage immediate purchases.
Leverage Social Proof: Include customer testimonials or reviews on your signage to build trust and confidence in your products.
Highlight Exclusivity: Signs that showcase unique or limited-edition items evoke a sense of scarcity, prompting customers to act quickly.
Once your signage is in place, it’s important to evaluate how well it’s performing. Here are some ways to measure its impact:
Track Sales Data: Monitor your sales metrics before and after introducing new signage to see if there may be any impact.
Engagement Analytics: For signs with interactive elements like QR codes or links, track how many people engage with the content.
Good signage is more than just a marketing tool – it’s a key driver of customer engagement and sales. By combining well-crafted designs with strategic placement and behavioral insights, you can create a shopping experience that engages customers.
At Image360 Brighton, we specialize in delivering high-quality custom signage solutions tailored to your unique business needs. Whether you’re looking to revamp your existing signs or try something entirely new, our team is here to help every step of the way. Contact us today to start boosting your retail success through signage that works!
