Indoor signs
12/3/2023
Signs play a crucial role in attracting customers and conveying information. A well-designed sign can enhance your business visibility, establish brand identity, and communicate important details such as promotions or operating hours. Consider factors like readability and colour contrast to maximize their effectiveness.
Readability in the context of signs refers to how easily and clearly the information on the sign can be read and understood. Factors influencing readability include font choice, size, color contrast, and the overall design. Choosing a legible font, ensuring proper size for viewing distance, and using contrasting colours can significantly improve a sign's readability, making it more effective in conveying its message to people passing by. For optimal readability, it's generally effective to use high-contrast color combinations. Here are some classic contrasting colour pairs that work well on signs:
Remember to consider the surrounding environment when designing the sign — you’ll want to ensure there is sufficient contrast between your sign and the surface it is being mounted to.
Finally, and perhaps most importantly — you’ll want to ensure your contrasting colours align with your brand identity while maintaining readability.
If you’d like to chat more about signs, we’re always happy to help, give us a call at 587 391 SIGN (7446).
Best,
Emma and Dan
