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Top five ideas to make your trade show booth brilliant.

Top five ideas to make your trade show booth brilliant.

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You have a table at an upcoming conference…. here’s how you can maximize that opportunity!

Tradeshow season is upon us! Do you have a conference coming up or a tradeshow and don’t know where to start to design a successful booth?  We can help! Here’s our top five list of ideas to make your booth brilliant.

  1. Something high - go for a retractable banner that stands upright 80” or more to keep your booth visible from a distance.
  2. Be obvious with your brand — use a vinyl table runner with its high definition colours to  display your brand in the centre and most visible area of your booth.
  3. Create interesting levels of viewing.  Lay material flat on your table — like flyers or trifold brochures.  Supplement these with a perpendicular — or upright tabletop display.  We like a custom made acrylic ‘connect with us’ social media display.  Classy and effective.
  4. Create a little buzz with a cool giveaway.  It always surprises me how many people like to grab branded pens — these are cheap and cheerful and have loads of potential for brand recall with your audience.  Another idea is to look local.  We found a local supplier for little packages of candy — we put a  label on it “Expect some sweet signage” with our contact info.  I cannot keep these little gems on the table.  They always get snatched up.  They are a little more expensive at $3 per bag, but if you can stomach the cost, the buzz they create is worth it.  
  5.    Create a fun enter to win contest — make something that  connects back to your business that has high perceived value.  Invite attendees to ‘enter to win’ by dropping their business card in a jar or filling out a ballot.  Its a fun way to engage the attendees, and you get the takeaway benefit of adding new contacts to your network.

If you have a tradeshow or a conference coming up and would like to brainstorm ideas to make your booth brilliant, we would be happy to help, just give us a ring.

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