Alliance Franchise Brands Hosts Annual Sales & Customer Experience Conference in New Orleans

11/19/2024

Leading Franchise Company Invites Marketing & Visual Communications  Sales Professionals to ‘Get Jazzed’ About Elevating Customer Success and Long-Term Loyalty

NEW ORLEANS – Alliance Franchise Brands recently hosted its annual Sales & CX Conference in New Orleans, drawing in sales professionals and franchise owners throughout its network. The two-day event provided intensive, hands-on experience to advance attendee skills as marketing and visual communications consultants catering to small and mid-sized businesses across North America.

“This conference serves as a vital platform for collaboration and growth, where sales professionals and owners in the network can sharpen their sales skills and exchange ideas that drive innovation,” said Jessica Eng, Executive Vice President of Business Development at Alliance Franchise Brands. “Bringing client-facing team members from across our Centers together not only reinforces our brands’ commitment to being ‘solutions providers’ for clients, but it gives attendees an opportunity to walk away with new ideas to bring back to their communities.”

The gathering commenced with an interactive session hosted by Big Couch Improv, focusing on overcoming objections and fostering teamwork. Attendees also participated in various breakout sessions and collaborative meetings with supplier partners, further enriching their learning experience.

At the event’s awards dinner, individuals were recognized for their sales growth and excellence through the network’s Honors Sales Club program. On the final day, attendees enhanced their skills through various learning sessions, including one led by Sales Gravy’s Brad Adams on ways to integrate AI into the sales process, highlighting how technology can revolutionize traditional sales strategies.

“This event goes beyond skill-building; it’s also about appreciating and celebrating the hard work and achievements of our Center’s incredible sales teams,” said Eng. “It was especially gratifying to recognize so many individuals for their dedication, such as our Platinum & Diamond Award winners for impressive sales growth and volume, and Rookies of the Year. These awards are a testament to the dynamic growth and success we’re cultivating across the network.”

To learn more about Alliance Franchise Brands and its franchise opportunities, please visit alliancefranchisebrands.com.

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