Indoor signs
5/20/2025
Graphics and displays are some of the most impactful tools in any small business marketing toolkit. Effective signs don’t simply relay information - they create an identity for your company that resonate with your audience.
Studies have shown that more than half of consumers report that the absence of quality signs deters them from entering a business (1). Your indoor and outdoor displays reflect the quality of the product or service you provide.
When done right, an advertising campaign focusing on the signage at your location can enhance brand recognition, build trust and ultimately influence more purchasing decisions. Here’s a look at the process for developing a strategy to maximize the impact of your graphics:
Every successful campaign begins with a clear objective. Ask yourself what you want to achieve with your signs: Are you launching a new product that you want to spotlight? Do you hope to improve navigation for a better in-store customer experience? Do you have a limited-time sale that you want to promote? Are you hoping to just attract new customers and strengthen your brand's visibility?
Your goal will influence all other decisions, such as the type of display you’ll need and where to install it. Take the time to clarify your objective before moving forward, as a focused campaign is far more effective than a scattershot approach.
Selecting the right kind of sign is critical to effectively delivering your message. Different signage solutions align better with different objectives, so it's important to know your options.
Indoor signs, such as banner stands, wall graphics, and countertop displays, can help you create an immersive in-store experience for your audience. They’re ideal for providing information about special events and guiding customers to specific areas (such as reception or checkout).
Outdoor graphics are often the first interaction your target audience has with your brand. These include everything from dimensional building letters and monument signs to A-frames and vehicle wraps. Exterior signage helps to capture the attention of passers-by and initially establish your brand presence. It should also contain some key information about your business, such as your operating hours.
Temporary signage like yard signs, banners, and feather flags allows for flexibility right when you need it. If you have a pop-up event or a seasonal sale, use them to promote what’s going on and then take them down and store them when they’re not needed.
How your signs are designed means the difference between drawing in new customers and being ignored completely. Here are a few tips on how you can get the results you want to see:
Even the most beautifully designed pieces won’t help your business if no one can see them. Placement is crucial for maximizing your exposure and relevance. While your exact installation strategy will depend on your goals and audience, you should always ask yourself:
For example, outdoor signs should be placed near entrances and busy areas, like intersections, where many people move through them. Indoors, they should be prioritized around lobbies, reception areas, or checkout areas where customers naturally gather. Ensure that your signs are easily readable at a distance to maximize their impact.
When planned and executed thoughtfully, your signage can be a significant boon to your marketing goals. In today’s highly competitive business landscape, having effective graphics is essential to your success and having a partner like Image360 who can guide you through planning and executing a signage campaign can ensure your goals are met. Contact us today to see the bold solutions we can provide and learn about the exceptional support that makes a difference.
