Sign Refurbishment

How to Audit Your Company’s Signage

1. Are your signs visible?

1. Are overgrown trees and bushes obscuring the view? This problem may not be noticeable during the winter but out-of-control foliage can be a big problem during the summer months. How about competing signs? If the signs of a new neighbour are blocking yours from view, you’ll need to reexamine the placement of yours. Be mindful of indoor signs, too. That big, bright and impressive new floor display may be blocking the signage that points to your checkout lanes!

2. Are the colours vibrant?

3. Is the call-to-action up to date?

4. Does the sign reflect your branding?

5. Are you missing good opportunities?

6. Do your event signs match your brand?

7. Does your signage meet all local laws?

8. Do your current signs need repairs?

The current school year is coming to an end…But the new year is only a few short months away.

While students are breathing a sigh of relief that their summer vacation is upon them, store owners, city managers and school administrators alike should begin strategizing for the upcoming school year now.

This whitepaper will provide you with new ways to look at how signs and graphics can be used to not only take advantage of the second-biggest shopping season of the year, but also to prepare your facilities to welcome back students and staff in the fall.

The current school year is coming to an end…But the new year is only a few short months away.

While students are breathing a sigh of relief that their summer vacation is upon them, store owners, city managers and school administrators alike should begin strategizing for the upcoming school year now.

This whitepaper will provide you with new ways to look at how signs and graphics can be used to not only take advantage of the second-biggest shopping season of the year, but also to prepare your facilities to welcome back students and staff in the fall.

The current school year is coming to an end…But the new year is only a few short months away.

While students are breathing a sigh of relief that their summer vacation is upon them, store owners, city managers and school administrators alike should begin strategizing for the upcoming school year now.

This whitepaper will provide you with new ways to look at how signs and graphics can be used to not only take advantage of the second-biggest shopping season of the year, but also to prepare your facilities to welcome back students and staff in the fall.

10 Reasons Why Vehicle Wrap Advertising Is Great for Your Business

Did you know that  that are 22 to 45-years-old don't watch any traditional TV at all?

For small business owners and marketing professionals, it means adapting to new advertising strategies. Newspaper circulation and  as more people turn to the internet to get their news.

But savvy marketing executives know the answer. Vehicle wrap advertising can help a business reach that elusive audience.

If you think digital marketing is the only way to boost sales, think again. Here are 10 reasons you may be missing out if you don't invest in vehicle wrap advertising:

1. A Captive Audience With Vehicle Wrap Advertising

Marketing professionals know they need to grab their audience's attention. But if they aren't watching TV and they aren't reading newspapers, where are your customers spending their time?

In their cars.

Over 87% of Americans drive each year. These drivers travel  on average and spend more than 290 hours on the road.

We all know that people have shorter attention spans these days. Even if you're scrolling through the internet, those ads become visual noise in many cases.

This is because you are focused on other things. But for the most part, drivers are focused on the road.

With vehicle wrap advertising you can get to customers while they are focused.

2. A Competitive Edge for Small Business

The shift in TV watching and streaming platforms isn't bad news for the big corporations. They have the ad budgets to compete on every level.

But for small business owners, the platform for investing in marketing is shrinking. Without local papers and local TV ads, it can be a struggle.

Vehicle wrap advertising is one place where the cost and the playing field are the same. Just like larger corporations depend on vehicle branding to boost their marketing, you can too.

3. Low Cost

How often do you run an ad? With TV ads, internet, radio, and publications the costs pile up.

You pay for the ad every time it runs. And to reach your audience you must run the ad over and over again.

But with vehicle wraps, there are no accumulating costs. Once you wrap your business vehicles they are ready to go. You won't have additional costs each time someone sees your ad.

4. Get Local

Where do you want to find your customers? Right on your own main streets!

One of the challenges of all marketing is getting your ad in front of your target audience. In some TV markets, this can be a chore.

The same is true for targeted ads on the internet. You may invest in online advertising, but are they seeing your ad?

By getting local you will be targeting the audience most likely to use your goods and services. Your fleet becomes your biggest brand recognition tool.

5. Repetitive Targeted Branding

If you invest in car wrapping what will your clients see? Your ad, everywhere, all over town!

This doesn't just provide a wide audience for your company's marketing. It also associates you with great coverage, and widespread use. 

The more customers see your vehicles the more they associate your brand with your products or service.

6. High ROI

Because of the low costs and high returns business car wraps enjoy a huge return on investment. You don't have to waste money on airtime or ad space.

Plus, your ad is running over and over again to an attentive public every time your employees get in the car.

Unlike the continuous investment of internet ads, marketing content, and traditional media, car wrap advertising brings a return long after you've paid for the advertisement.

And unlike billboards, your audience doesn't have to look away from the road to see your ad. Your ad becomes part of the network; part of the community.

7. Positive Branding

Creating a positive brand image today is a combination of many factors including your visual presence, relevance, value, character and ability to serveRequest a Free Quote

10 Reasons Why Vehicle Wrap Advertising Is Great for Your Business

Did you know that  that are 22 to 45-years-old don't watch any traditional TV at all?

For small business owners and marketing professionals, it means adapting to new advertising strategies. Newspaper circulation and  as more people turn to the internet to get their news.

But savvy marketing executives know the answer. Vehicle wrap advertising can help a business reach that elusive audience.

If you think digital marketing is the only way to boost sales, think again. Here are 10 reasons you may be missing out if you don't invest in vehicle wrap advertising:

1. A Captive Audience With Vehicle Wrap Advertising

Marketing professionals know they need to grab their audience's attention. But if they aren't watching TV and they aren't reading newspapers, where are your customers spending their time?

In their cars.

Over 87% of Americans drive each year. These drivers travel  on average and spend more than 290 hours on the road.

We all know that people have shorter attention spans these days. Even if you're scrolling through the internet, those ads become visual noise in many cases.

This is because you are focused on other things. But for the most part, drivers are focused on the road.

With vehicle wrap advertising you can get to customers while they are focused.

2. A Competitive Edge for Small Business

The shift in TV watching and streaming platforms isn't bad news for the big corporations. They have the ad budgets to compete on every level.

But for small business owners, the platform for investing in marketing is shrinking. Without local papers and local TV ads, it can be a struggle.

Vehicle wrap advertising is one place where the cost and the playing field are the same. Just like larger corporations depend on vehicle branding to boost their marketing, you can too.

3. Low Cost

How often do you run an ad? With TV ads, internet, radio, and publications the costs pile up.

You pay for the ad every time it runs. And to reach your audience you must run the ad over and over again.

But with vehicle wraps, there are no accumulating costs. Once you wrap your business vehicles they are ready to go. You won't have additional costs each time someone sees your ad.

4. Get Local

Where do you want to find your customers? Right on your own main streets!

One of the challenges of all marketing is getting your ad in front of your target audience. In some TV markets, this can be a chore.

The same is true for targeted ads on the internet. You may invest in online advertising, but are they seeing your ad?

By getting local you will be targeting the audience most likely to use your goods and services. Your fleet becomes your biggest brand recognition tool.

5. Repetitive Targeted Branding

If you invest in car wrapping what will your clients see? Your ad, everywhere, all over town!

This doesn't just provide a wide audience for your company's marketing. It also associates you with great coverage, and widespread use. 

The more customers see your vehicles the more they associate your brand with your products or service.

6. High ROI

Because of the low costs and high returns business car wraps enjoy a huge return on investment. You don't have to waste money on airtime or ad space.

Plus, your ad is running over and over again to an attentive public every time your employees get in the car.

Unlike the continuous investment of internet ads, marketing content, and traditional media, car wrap advertising brings a return long after you've paid for the advertisement.

And unlike billboards, your audience doesn't have to look away from the road to see your ad. Your ad becomes part of the network; part of the community.

7. Positive Branding

Creating a positive brand image today is a combination of many factors including your visual presence, relevance, value, character and ability to serveRequest a Free Quote

10 Reasons Why Vehicle Wrap Advertising Is Great for Your Business

Did you know that  that are 22 to 45-years-old don't watch any traditional TV at all?

For small business owners and marketing professionals, it means adapting to new advertising strategies. Newspaper circulation and  as more people turn to the internet to get their news.

But savvy marketing executives know the answer. Vehicle wrap advertising can help a business reach that elusive audience.

If you think digital marketing is the only way to boost sales, think again. Here are 10 reasons you may be missing out if you don't invest in vehicle wrap advertising:

1. A Captive Audience With Vehicle Wrap Advertising

Marketing professionals know they need to grab their audience's attention. But if they aren't watching TV and they aren't reading newspapers, where are your customers spending their time?

In their cars.

Over 87% of Americans drive each year. These drivers travel  on average and spend more than 290 hours on the road.

We all know that people have shorter attention spans these days. Even if you're scrolling through the internet, those ads become visual noise in many cases.

This is because you are focused on other things. But for the most part, drivers are focused on the road.

With vehicle wrap advertising you can get to customers while they are focused.

2. A Competitive Edge for Small Business

The shift in TV watching and streaming platforms isn't bad news for the big corporations. They have the ad budgets to compete on every level.

But for small business owners, the platform for investing in marketing is shrinking. Without local papers and local TV ads, it can be a struggle.

Vehicle wrap advertising is one place where the cost and the playing field are the same. Just like larger corporations depend on vehicle branding to boost their marketing, you can too.

3. Low Cost

How often do you run an ad? With TV ads, internet, radio, and publications the costs pile up.

You pay for the ad every time it runs. And to reach your audience you must run the ad over and over again.

But with vehicle wraps, there are no accumulating costs. Once you wrap your business vehicles they are ready to go. You won't have additional costs each time someone sees your ad.

4. Get Local

Where do you want to find your customers? Right on your own main streets!

One of the challenges of all marketing is getting your ad in front of your target audience. In some TV markets, this can be a chore.

The same is true for targeted ads on the internet. You may invest in online advertising, but are they seeing your ad?

By getting local you will be targeting the audience most likely to use your goods and services. Your fleet becomes your biggest brand recognition tool.

5. Repetitive Targeted Branding

If you invest in car wrapping what will your clients see? Your ad, everywhere, all over town!

This doesn't just provide a wide audience for your company's marketing. It also associates you with great coverage, and widespread use. 

The more customers see your vehicles the more they associate your brand with your products or service.

6. High ROI

Because of the low costs and high returns business car wraps enjoy a huge return on investment. You don't have to waste money on airtime or ad space.

Plus, your ad is running over and over again to an attentive public every time your employees get in the car.

Unlike the continuous investment of internet ads, marketing content, and traditional media, car wrap advertising brings a return long after you've paid for the advertisement.

And unlike billboards, your audience doesn't have to look away from the road to see your ad. Your ad becomes part of the network; part of the community.

7. Positive Branding

Creating a positive brand image today is a combination of many factors including your visual presence, relevance, value, character and ability to serveRequest a Free Quote

Do you know the way? Directional signage FAQs

Directional signage helps people navigate to and through a building or retail space. But there’s more to wayfinding systems than just pointing the way! You may have a lot of questions about developing a strong sense of direction in your space – and we have answers. 

1. What is a directional sign?

Directional signs provide cues to help people navigate their way through a space. These signs can include information about directions (arrows or similar symbols), facilities (think bathrooms), room information or specific locations.

1. Are directional signs permanent?

 Many directional signs are permanent installations, as areas like stairwells and bathrooms are hardly mobile. However, if you’re holding a special event or open house, you may want to use a temporary solution like a retractable banner or A-frame to show the way to a specific room for that day’s guests. 

1. Should they include braille?

Yes, braille should be included in your signage, as well as tactile maps and symbols. Navigation should be available via touch and potentially via audio cues.

1. Can my branding be incorporated?

Yes, in fact, wayfinding signs are a great way to reinforce your brand. Always use consistent fonts and colours as well as your logo. Not only does it improve brand recognition, but it also helps the signs fit in with the overall office or retail theme.

1. What should I consider when creating indoor directional signs?

               
Think about the flow of your office or retail space. How do people move through the space? What are the accessibility requirements for your space? What locations are more difficult to find? After considering these, create your signs to ensure they make the most sense for your visitors and employees.

1. How do I determine if my signs are effective?

The best way to figure this out is by simply getting feedback from visitors and employees. Conduct surveys or ask visitors when they’re exiting the facility. Determine how often someone has gotten lost and asked for help. All these datapoints can help you improve your directional signage.

Ready to Create Your Directional Signs?

If you’re ready to improve the navigation of your spaceRequest a Free Quote

Do you know the way? Directional signage FAQs

Directional signage helps people navigate to and through a building or retail space. But there’s more to wayfinding systems than just pointing the way! You may have a lot of questions about developing a strong sense of direction in your space – and we have answers. 

1. What is a directional sign?

Directional signs provide cues to help people navigate their way through a space. These signs can include information about directions (arrows or similar symbols), facilities (think bathrooms), room information or specific locations.

1. Are directional signs permanent?

 Many directional signs are permanent installations, as areas like stairwells and bathrooms are hardly mobile. However, if you’re holding a special event or open house, you may want to use a temporary solution like a retractable banner or A-frame to show the way to a specific room for that day’s guests. 

1. Should they include braille?

Yes, braille should be included in your signage, as well as tactile maps and symbols. Navigation should be available via touch and potentially via audio cues.

1. Can my branding be incorporated?

Yes, in fact, wayfinding signs are a great way to reinforce your brand. Always use consistent fonts and colours as well as your logo. Not only does it improve brand recognition, but it also helps the signs fit in with the overall office or retail theme.

1. What should I consider when creating indoor directional signs?

               
Think about the flow of your office or retail space. How do people move through the space? What are the accessibility requirements for your space? What locations are more difficult to find? After considering these, create your signs to ensure they make the most sense for your visitors and employees.

1. How do I determine if my signs are effective?

The best way to figure this out is by simply getting feedback from visitors and employees. Conduct surveys or ask visitors when they’re exiting the facility. Determine how often someone has gotten lost and asked for help. All these datapoints can help you improve your directional signage.

Ready to Create Your Directional Signs?

If you’re ready to improve the navigation of your spaceRequest a Free Quote

Do you know the way? Directional signage FAQs

Directional signage helps people navigate to and through a building or retail space. But there’s more to wayfinding systems than just pointing the way! You may have a lot of questions about developing a strong sense of direction in your space – and we have answers. 

1. What is a directional sign?

Directional signs provide cues to help people navigate their way through a space. These signs can include information about directions (arrows or similar symbols), facilities (think bathrooms), room information or specific locations.

1. Are directional signs permanent?

 Many directional signs are permanent installations, as areas like stairwells and bathrooms are hardly mobile. However, if you’re holding a special event or open house, you may want to use a temporary solution like a retractable banner or A-frame to show the way to a specific room for that day’s guests. 

1. Should they include braille?

Yes, braille should be included in your signage, as well as tactile maps and symbols. Navigation should be available via touch and potentially via audio cues.

1. Can my branding be incorporated?

Yes, in fact, wayfinding signs are a great way to reinforce your brand. Always use consistent fonts and colours as well as your logo. Not only does it improve brand recognition, but it also helps the signs fit in with the overall office or retail theme.

1. What should I consider when creating indoor directional signs?

               
Think about the flow of your office or retail space. How do people move through the space? What are the accessibility requirements for your space? What locations are more difficult to find? After considering these, create your signs to ensure they make the most sense for your visitors and employees.

1. How do I determine if my signs are effective?

The best way to figure this out is by simply getting feedback from visitors and employees. Conduct surveys or ask visitors when they’re exiting the facility. Determine how often someone has gotten lost and asked for help. All these datapoints can help you improve your directional signage.

Ready to Create Your Directional Signs?

If you’re ready to improve the navigation of your spaceRequest a Free Quote

The Art of Colour Psychology in Environmental Design: How Colours Speak to Us

When it comes to designing good environmental graphics, colours do more than just meet the eye – they trigger emotional and psychological responses in your audience. Incorporating strategic colour choices into your environmental design is an essential part of the process of creating user experiences that captivate and inspire your target audience in unique ways. 

Colour psychology is an interdisciplinary field that incorporates architecture, design and psychology in order to understand how our physical surroundings can influence our mental state at any given time. A stronger understanding of how your audience’s mind will perceive a space based on the colour choices you make can help you decide what the space should look like. 

What colours are best for my space? 

Generally speaking, warm colours like red and yellow evoke a sense of energy, and are great for social spaces, while cooler colours like blues and greens are better for calming, relaxation-focused environments (1). Your choices will depend on your industry, what kind of personality your business hopes to convey, as well as what each individual space is being used for within a larger building. 

When it comes down to picking the right shade for you and your environment, think about the associated psychological effects that they may bring for your staff and guests. 

What else do I need to consider in my design? 

Workplace layouts go well beyond colour choices. You’ll want to ensure that your goal – whether it be fostering collaboration, increasing productivity, inspiring purchases or anything else – can be met through other means of environmental design.  

Emerging trends in design have helped make spaces of all kinds more aligned with the goals that drive them. Minimalism and eco-friendly designs are both at the forefront of these trends, with many designers going out of their way to reduce visual clutter, or to bring the outdoors in. Being environmentally friendly with your design can also help enhance your brand reputation among your customers, too! 

You’ll also want to consider overall comfort at work though ergonomics, which can involve choosing what kind of desks and chairs your employees receive – but also boils down to having an overall comfortable, well-designed workspace. A happy staff is a more motivated, productive staff! 

Leveraging colour psychology in your design is an art, but we’re here to help. Contact us for a free consultation on how your workplace or storefront can be improved through clever use of colour. 

(1) https://www.archute.com/psychology-of-space/  

Answered: 8 Commonly Asked Questions about Privacy Window Films

Privacy window films — which are often called etched window films and frosted window films — are thin sheets of vinyl with graphics. They transform plain glass to capture the look of cut or textured glass but at a fraction of the price and without any sacrifice in appearance.

Most privacy window films adhere securely to interior glass surfaces and can be easily maintained with a window film cleaner and microfiber cloth. While considered semi-permanent, they remove readily and can be considered good privacy solutions for leased spaces or even temporary applications.

Popular for office suites, stores, schools, restaurants, hospitals and other facilities, window films prompt a lot of inquiries. Here are answers to eight of the most commonly asked questions on privacy window films:

How much light do they admit?

With many options in opacity, translucency and style, you can readily tailor the amount of light (and privacy) your window film design provides.

What styles are available?

With vinyl window films, you can easily get the look of cut, etched, sandblasted or textured glass. Of course, you can also create the privacy you need with a window film design that’s all your own.

Can we individualize our window films?

With window films, you can easily customize your interior glass surfaces to create privacy, visual interest and promotional branding. For example, specify vinyl window films with your company logo.

Is customization limited to our logo?

Designs for window films are limited only by your imagination! Images of baseballs, footballs, golf balls and basketballs might be ideal for a sporting goods store while a series of classic book covers could enhance the interior windows on a municipal library.

Why are window films so popular in offices?

Custom window films provide privacy while retaining natural light. With vinyl window films, you can conceal areas not meant for public viewing. Use them on windows for conference rooms and executive offices or on the glass-panels on stairwell railings to protect the modesty of those wearing skirts or dresses. You’ll discourage lingering gazes while maintaining an airy feel.

Are vinyl films used in stores and restaurants?

Yes, many retailers and restaurateurs rely on frosted window files to add visual interest or divide larger areas without making spaces feel closed off, They also employ vinyl window films to promote branding and enhance the overall customer experience!

Are window films economical?

Yes, and you might consider them even more affordable when you consider that window films are often used in place of blinds, shades, curtains or other costly window treatments! Unlike blinds or curtains that must be closed to be effective, vinyl window films can let light in, provide privacy, maintain your view and enhance your décor — all at the same time!

Is there more I should know?

We’ve focused here on the privacy aspects of vinyl window films. But you should be aware that other types of window films are regularly used to reduce the amount of solar heat transmitted through glass for energy savingsRequest a Free Quote

Answered: 8 Commonly Asked Questions about Privacy Window Films

Privacy window films — which are often called etched window films and frosted window films — are thin sheets of vinyl with graphics. They transform plain glass to capture the look of cut or textured glass but at a fraction of the price and without any sacrifice in appearance.

Most privacy window films adhere securely to interior glass surfaces and can be easily maintained with a window film cleaner and microfiber cloth. While considered semi-permanent, they remove readily and can be considered good privacy solutions for leased spaces or even temporary applications.

Popular for office suites, stores, schools, restaurants, hospitals and other facilities, window films prompt a lot of inquiries. Here are answers to eight of the most commonly asked questions on privacy window films:

How much light do they admit?

With many options in opacity, translucency and style, you can readily tailor the amount of light (and privacy) your window film design provides.

What styles are available?

With vinyl window films, you can easily get the look of cut, etched, sandblasted or textured glass. Of course, you can also create the privacy you need with a window film design that’s all your own.

Can we individualize our window films?

With window films, you can easily customize your interior glass surfaces to create privacy, visual interest and promotional branding. For example, specify vinyl window films with your company logo.

Is customization limited to our logo?

Designs for window films are limited only by your imagination! Images of baseballs, footballs, golf balls and basketballs might be ideal for a sporting goods store while a series of classic book covers could enhance the interior windows on a municipal library.

Why are window films so popular in offices?

Custom window films provide privacy while retaining natural light. With vinyl window films, you can conceal areas not meant for public viewing. Use them on windows for conference rooms and executive offices or on the glass-panels on stairwell railings to protect the modesty of those wearing skirts or dresses. You’ll discourage lingering gazes while maintaining an airy feel.

Are vinyl films used in stores and restaurants?

Yes, many retailers and restaurateurs rely on frosted window files to add visual interest or divide larger areas without making spaces feel closed off, They also employ vinyl window films to promote branding and enhance the overall customer experience!

Are window films economical?

Yes, and you might consider them even more affordable when you consider that window films are often used in place of blinds, shades, curtains or other costly window treatments! Unlike blinds or curtains that must be closed to be effective, vinyl window films can let light in, provide privacy, maintain your view and enhance your décor — all at the same time!

Is there more I should know?

We’ve focused here on the privacy aspects of vinyl window films. But you should be aware that other types of window films are regularly used to reduce the amount of solar heat transmitted through glass for energy savingsRequest a Free Quote

An In-Depth Look at Window Graphics for Your Business

Window graphics are a smart, versatile way to transform your storefront or workplace into a captivating space that draws attention and communicates your brand message. Whether you’re a small business owner, retail store manager or office professional, there’s an endless array of possibilities for leveraging these graphics.

From vibrant window decals to durable vinyl lettering, the right window graphics can help elevate your business presence. To ensure you’re well-equipped to make the best decision for your needs, Image360 is here to guide you through the ins and outs of window graphics.

Why does my business need window graphics?

Window decals and graphics are powerful marketing tools for businesses of all sizes. They can help boost brand visibility to new customers, help promote sales, add a sense of personality to your space, or even provide privacy in areas you may need them (like offices or conference rooms). 

Your windows, doors and other glass surfaces should be considered additional real estate for your marketing messages – no matter what your goals are. Don’t overlook how powerful these spaces can be for your branding!

What types of window graphics are there?

There are several options available to you that you may want to choose depending on your own goal or the space you want them installed on. Here’s a few of the most popular options:

Window decals: These adhesive-backed prints are designed for easy application to glass surfaces. They’re great when you want a quick, easy way to showcase your branding elements, such as your logo and tagline or for displaying crucial information like your hours of operation. Perforated vinyl: This type of vinyl offers the capability to display eye-catching graphics to viewers outside, while still allowing sunlight to pass through to the inside. They’re perfect for storefronts or businesses that benefit from a lot of natural light, but are still looking to maximize their advertising space without losing any of that brightness. Frosted window film: If adding sophistication or privacy are among your goals, frosted window film is an excellent choice. Most popular in office spaces, it obscures glass while maintaining a clean, etched look; it can also be designed to showcase your logo for added branding in these professional spaces. Full-coverage graphics: For maximum impact, opt for full-coverage window wraps that can transform a pane of glass into a stunning visual display. They’re great for showing off new products and for setting the tone from your brand right at the entrance to your business.

Are there different kinds of vinyl I can use?

Yes! When choosing the material for your window graphics, you’ll come across two main types – cast vinyl, and calendered vinyl. But what’s the difference?

Cast vinyl is made using a casting process (thus the name). It’s thin and flexible, but still durable! It’s ideal for projects and applications that have a longer shelf life than your typical seasonal sale or promotion. Meanwhile, calendered vinyl is thicker and less flexible, due to the production process that involves passing the vinyl mixture through heated rollers, but is great for flat surfaces accordingly. Cast vinyl typically lasts a little bit longer than calendered vinyl but does have a higher price tag. 

Knowing your intended application for your vinyl window decals and graphics and planning ahead in your marketing schedule can help you make the right decision when it comes to cast versus calendered vinyl. Talking to your local Image360 team is also a great choice! 

Window graphics add more than just a decorative touch to your workplace. They’re a powerful branding tool that can make the most of otherwise unused real estate in your building! If you’re ready to elevate your marketing efforts, talk to the experts at Image360 for a bold solution that’s tailored specifically to your needs.
 

An In-Depth Look at Window Graphics for Your Business

Window graphics are a smart, versatile way to transform your storefront or workplace into a captivating space that draws attention and communicates your brand message. Whether you’re a small business owner, retail store manager or office professional, there’s an endless array of possibilities for leveraging these graphics.

From vibrant window decals to durable vinyl lettering, the right window graphics can help elevate your business presence. To ensure you’re well-equipped to make the best decision for your needs, Image360 is here to guide you through the ins and outs of window graphics.

Why does my business need window graphics?

Window decals and graphics are powerful marketing tools for businesses of all sizes. They can help boost brand visibility to new customers, help promote sales, add a sense of personality to your space, or even provide privacy in areas you may need them (like offices or conference rooms). 

Your windows, doors and other glass surfaces should be considered additional real estate for your marketing messages – no matter what your goals are. Don’t overlook how powerful these spaces can be for your branding!

What types of window graphics are there?

There are several options available to you that you may want to choose depending on your own goal or the space you want them installed on. Here’s a few of the most popular options:

Window decals: These adhesive-backed prints are designed for easy application to glass surfaces. They’re great when you want a quick, easy way to showcase your branding elements, such as your logo and tagline or for displaying crucial information like your hours of operation. Perforated vinyl: This type of vinyl offers the capability to display eye-catching graphics to viewers outside, while still allowing sunlight to pass through to the inside. They’re perfect for storefronts or businesses that benefit from a lot of natural light, but are still looking to maximize their advertising space without losing any of that brightness. Frosted window film: If adding sophistication or privacy are among your goals, frosted window film is an excellent choice. Most popular in office spaces, it obscures glass while maintaining a clean, etched look; it can also be designed to showcase your logo for added branding in these professional spaces. Full-coverage graphics: For maximum impact, opt for full-coverage window wraps that can transform a pane of glass into a stunning visual display. They’re great for showing off new products and for setting the tone from your brand right at the entrance to your business.

Are there different kinds of vinyl I can use?

Yes! When choosing the material for your window graphics, you’ll come across two main types – cast vinyl, and calendered vinyl. But what’s the difference?

Cast vinyl is made using a casting process (thus the name). It’s thin and flexible, but still durable! It’s ideal for projects and applications that have a longer shelf life than your typical seasonal sale or promotion. Meanwhile, calendered vinyl is thicker and less flexible, due to the production process that involves passing the vinyl mixture through heated rollers, but is great for flat surfaces accordingly. Cast vinyl typically lasts a little bit longer than calendered vinyl but does have a higher price tag. 

Knowing your intended application for your vinyl window decals and graphics and planning ahead in your marketing schedule can help you make the right decision when it comes to cast versus calendered vinyl. Talking to your local Image360 team is also a great choice! 

Window graphics add more than just a decorative touch to your workplace. They’re a powerful branding tool that can make the most of otherwise unused real estate in your building! If you’re ready to elevate your marketing efforts, talk to the experts at Image360 for a bold solution that’s tailored specifically to your needs.
 

An In-Depth Look at Window Graphics for Your Business

Window graphics are a smart, versatile way to transform your storefront or workplace into a captivating space that draws attention and communicates your brand message. Whether you’re a small business owner, retail store manager or office professional, there’s an endless array of possibilities for leveraging these graphics.

From vibrant window decals to durable vinyl lettering, the right window graphics can help elevate your business presence. To ensure you’re well-equipped to make the best decision for your needs, Image360 is here to guide you through the ins and outs of window graphics.

Why does my business need window graphics?

Window decals and graphics are powerful marketing tools for businesses of all sizes. They can help boost brand visibility to new customers, help promote sales, add a sense of personality to your space, or even provide privacy in areas you may need them (like offices or conference rooms). 

Your windows, doors and other glass surfaces should be considered additional real estate for your marketing messages – no matter what your goals are. Don’t overlook how powerful these spaces can be for your branding!

What types of window graphics are there?

There are several options available to you that you may want to choose depending on your own goal or the space you want them installed on. Here’s a few of the most popular options:

Window decals: These adhesive-backed prints are designed for easy application to glass surfaces. They’re great when you want a quick, easy way to showcase your branding elements, such as your logo and tagline or for displaying crucial information like your hours of operation. Perforated vinyl: This type of vinyl offers the capability to display eye-catching graphics to viewers outside, while still allowing sunlight to pass through to the inside. They’re perfect for storefronts or businesses that benefit from a lot of natural light, but are still looking to maximize their advertising space without losing any of that brightness. Frosted window film: If adding sophistication or privacy are among your goals, frosted window film is an excellent choice. Most popular in office spaces, it obscures glass while maintaining a clean, etched look; it can also be designed to showcase your logo for added branding in these professional spaces. Full-coverage graphics: For maximum impact, opt for full-coverage window wraps that can transform a pane of glass into a stunning visual display. They’re great for showing off new products and for setting the tone from your brand right at the entrance to your business.

Are there different kinds of vinyl I can use?

Yes! When choosing the material for your window graphics, you’ll come across two main types – cast vinyl, and calendered vinyl. But what’s the difference?

Cast vinyl is made using a casting process (thus the name). It’s thin and flexible, but still durable! It’s ideal for projects and applications that have a longer shelf life than your typical seasonal sale or promotion. Meanwhile, calendered vinyl is thicker and less flexible, due to the production process that involves passing the vinyl mixture through heated rollers, but is great for flat surfaces accordingly. Cast vinyl typically lasts a little bit longer than calendered vinyl but does have a higher price tag. 

Knowing your intended application for your vinyl window decals and graphics and planning ahead in your marketing schedule can help you make the right decision when it comes to cast versus calendered vinyl. Talking to your local Image360 team is also a great choice! 

Window graphics add more than just a decorative touch to your workplace. They’re a powerful branding tool that can make the most of otherwise unused real estate in your building! If you’re ready to elevate your marketing efforts, talk to the experts at Image360 for a bold solution that’s tailored specifically to your needs.
 

Emerging Trends: What’s Hot in Signage

Signage is an important part of your branding and marketing, and it’s important to understand the latest trends so you can always leverage the best options for your needs. Staying on the cutting edge can be difficult, but we’re here to help. Here’s some emerging trends to keep an eye on!

1. Eco-Friendly Signs

We all want to do our part for the environment. Eco-friendly signs use less energy, and many of these signs leverage recycled elements. LED lights are more energy efficient and a good alternative to standard lighting. 

2. Clean Designs 

Gone are the days of extremely cluttered signs. They’re distracting and often hard to read. Instead, negative space can create a very clean look and make the sign stand out from the competition. 

3. Bold Typography 

Custom typography can help with branding and make your sign stand out from the crowd. These fonts should be used throughout your marketing materials to maintain brand consistency.

4. Living Signs 

You can use natural elements like plants and natural materials like wood or to create eye-catching appeal. These elements help create a connection between people and nature. Plus, if you are a certain type of retail location (think environmentally- friendly clothing or natural food store), this could better show off your brand.

5. Navigational Signage

Wayfinding signs help people navigate to and around your property. They help with the customer experience. Adding these throughout your space can make your customers happier with their experience – which could encourage them to become repeat customers.

6. QR Codes 

Adding QR codes to signs can help provide customers with more information about your company or the product and its uses. Adding these to existing signs or making them into independent signs are good ideas.

The goal of all these signs is to increase your brand awareness as well as help the environment and make your signs more useful to customers.  

At Image360, we can help you design and place all your different types of signs. To learn more about our services, ! 

Emerging Trends: What’s Hot in Signage

Signage is an important part of your branding and marketing, and it’s important to understand the latest trends so you can always leverage the best options for your needs. Staying on the cutting edge can be difficult, but we’re here to help. Here’s some emerging trends to keep an eye on!

1. Eco-Friendly Signs

We all want to do our part for the environment. Eco-friendly signs use less energy, and many of these signs leverage recycled elements. LED lights are more energy efficient and a good alternative to standard lighting. 

2. Clean Designs 

Gone are the days of extremely cluttered signs. They’re distracting and often hard to read. Instead, negative space can create a very clean look and make the sign stand out from the competition. 

3. Bold Typography 

Custom typography can help with branding and make your sign stand out from the crowd. These fonts should be used throughout your marketing materials to maintain brand consistency.

4. Living Signs 

You can use natural elements like plants and natural materials like wood or to create eye-catching appeal. These elements help create a connection between people and nature. Plus, if you are a certain type of retail location (think environmentally- friendly clothing or natural food store), this could better show off your brand.

5. Navigational Signage

Wayfinding signs help people navigate to and around your property. They help with the customer experience. Adding these throughout your space can make your customers happier with their experience – which could encourage them to become repeat customers.

6. QR Codes 

Adding QR codes to signs can help provide customers with more information about your company or the product and its uses. Adding these to existing signs or making them into independent signs are good ideas.

The goal of all these signs is to increase your brand awareness as well as help the environment and make your signs more useful to customers.  

At Image360, we can help you design and place all your different types of signs. To learn more about our services, ! 

Four Benefits of Vinyl Graphics

Vinyl graphics are a signage option that can be used in a myriad of ways to promote your brand, advertise specific services, products or sales and even decorate your space.

Versatile Signage That Works for Anyone

can be easily applied to a variety of different surfaces such as brick, glass, concrete, cement and other textured surfaces. Their versatility is part of why they are such a popular choice for businesses and organizations in every industry – whether you’re a retail business looking to promote a new product on your or a school that wants to show off your school spirit in the gymnasium.

A Cost-Effective Solution

Vinyl graphics are a cost-effective solution – with a low initial cost for design and instalment and high return on investment. Once applied, they require minimal maintenance and have a long lifespan, making them a great choice for businesses looking to maximize their advertising budget and invest in long-lasting signage solutions.

Durable and Made to Last

Beyond their eye-catching appeal, vinyl graphics also offer practical benefits. Vinyl provides an extra layer of protection and durability that can shield surfaces and windows from UV rays and weather conditions. With proper installation and maintenance, these graphics stay looking great and deliver long-lasting results.

Easy Installation and Removal

Although vinyl graphics can last a long time, they can also be easily switched up when you want a refresh. Unlike permanent paint or other types of signage, they offer the convenience of easy installation and removal, making them an ideal choice for temporary promotions or seasonal updates.

With the help of professional installers, vinyl graphics can be applied or removed quickly and seamlessly without causing any damage to the underlying surface.

Ready to get started designing your new graphics? with our team!

Four Benefits of Vinyl Graphics

Vinyl graphics are a signage option that can be used in a myriad of ways to promote your brand, advertise specific services, products or sales and even decorate your space.

Versatile Signage That Works for Anyone

can be easily applied to a variety of different surfaces such as brick, glass, concrete, cement and other textured surfaces. Their versatility is part of why they are such a popular choice for businesses and organizations in every industry – whether you’re a retail business looking to promote a new product on your or a school that wants to show off your school spirit in the gymnasium.

A Cost-Effective Solution

Vinyl graphics are a cost-effective solution – with a low initial cost for design and instalment and high return on investment. Once applied, they require minimal maintenance and have a long lifespan, making them a great choice for businesses looking to maximize their advertising budget and invest in long-lasting signage solutions.

Durable and Made to Last

Beyond their eye-catching appeal, vinyl graphics also offer practical benefits. Vinyl provides an extra layer of protection and durability that can shield surfaces and windows from UV rays and weather conditions. With proper installation and maintenance, these graphics stay looking great and deliver long-lasting results.

Easy Installation and Removal

Although vinyl graphics can last a long time, they can also be easily switched up when you want a refresh. Unlike permanent paint or other types of signage, they offer the convenience of easy installation and removal, making them an ideal choice for temporary promotions or seasonal updates.

With the help of professional installers, vinyl graphics can be applied or removed quickly and seamlessly without causing any damage to the underlying surface.

Ready to get started designing your new graphics? with our team!

Leveraging the Psychology of Signs

The power of well-branded signage goes far beyond a name and a logo—beyond what someone simply sees with their eyes. It impacts your audience’s minds and behaviors, too.  

How? Specific messaging and colour combinations can influence customer behavior. Image360 Perrysburg can help you use these factors to your advantage, leading to more effective signage and more of the behavior you want from your consumers. 

Give Your Signs the Right Shade 

Colour is perhaps the largest factor in the psychology of sign design. If you want to attract customers to your business, you want your visuals to reflect a palette that can help you communicate a specific feeling to your target audience. 

Colours wield a lot of influence over customers, usually subconsciously. 

• Yellow is often an attention-grabber and can help elevate certain messaging.  

  • Green is calming and often paired with other earth tones like browns. 

    • Red often signals immediate savings and an “act now!” attitude that can drive impulse purchases.  

      <li data-list-defn-props="{"335552541":1, "335559685":765Request a Free Quote

Leveraging the Psychology of Signs

The power of well-branded signage goes far beyond a name and a logo—beyond what someone simply sees with their eyes. It impacts your audience’s minds and behaviors, too.  

How? Specific messaging and colour combinations can influence customer behavior. Image360 Perrysburg can help you use these factors to your advantage, leading to more effective signage and more of the behavior you want from your consumers. 

Give Your Signs the Right Shade 

Colour is perhaps the largest factor in the psychology of sign design. If you want to attract customers to your business, you want your visuals to reflect a palette that can help you communicate a specific feeling to your target audience. 

Colours wield a lot of influence over customers, usually subconsciously. 

• Yellow is often an attention-grabber and can help elevate certain messaging.  

  • Green is calming and often paired with other earth tones like browns. 

    • Red often signals immediate savings and an “act now!” attitude that can drive impulse purchases.  

      <li data-list-defn-props="{"335552541":1, "335559685":765Request a Free Quote

Leveraging the Psychology of Signs

The power of well-branded signage goes far beyond a name and a logo—beyond what someone simply sees with their eyes. It impacts your audience’s minds and behaviors, too.  

How? Specific messaging and colour combinations can influence customer behavior. Image360 Perrysburg can help you use these factors to your advantage, leading to more effective signage and more of the behavior you want from your consumers. 

Give Your Signs the Right Shade 

Colour is perhaps the largest factor in the psychology of sign design. If you want to attract customers to your business, you want your visuals to reflect a palette that can help you communicate a specific feeling to your target audience. 

Colours wield a lot of influence over customers, usually subconsciously. 

• Yellow is often an attention-grabber and can help elevate certain messaging.  

  • Green is calming and often paired with other earth tones like browns. 

    • Red often signals immediate savings and an “act now!” attitude that can drive impulse purchases.  

      <li data-list-defn-props="{"335552541":1, "335559685":765Request a Free Quote

How Often Do You Need To Replace Your Business Signs?

The longevity of the signs at your store, restaurant or other commercial establishment is dependent upon three factors: materials, environment and relevancy.

, depending on the materials you select. Signage in aluminum, bronze or other metals might last almost indefinitely with proper care, while others with painted surfaces won’t be as durable. Another example: Vehicle wraps are currently produced in vinyl so rugged that it’s likely to work for up to 10 years, which is longer than most people keep their cars, trucks, delivery vans or trailers. Luckily, vehicle wraps are also readily removable in addition to their ability to go the extra mile!

Environmental factors also greatly affect the longevity of your signage. And while the “usual suspects” like wind, rain, extreme heat and freezing temperatures are major concerns, the primary one is the sun’s ultraviolet (UV) light. UV rays can fade colours and degrade plastics over time—including not only those in acrylics, nylon and vinyl, but also those in commonly applied latex-based paints and coatings. In contrast, interior business signs that are shielded from sunlight and its UV rays may last almost indefinitely.

Perhaps the single most important factor when considering the replacement of your signage is relevancy. While many signs will last 5 or 10 years or even longer, it may not be wise to hold on to one for too long. Why? Signage is an investment in marketing—one that should change as your business evolves so that it accurately represents your current branding and style.

, if not replacement, of your signage. Often identified as signage with braille and raised characters, ADA signs identify permanent rooms, exits, functional spaces and accessible features of a facility.

Related Pages:

: Updating Your Signs: Repair, Retrofit or Replace?

Rely on Image360 Perrysburg for all your visual communications, including exterior and interior signage

Your local resource for graphics that enhance, signage that works and displays that inform, we provide professional art and graphic solutions for all types of businesses and organizations. To get started, .

How Often Do You Need To Replace Your Business Signs?

The longevity of the signs at your store, restaurant or other commercial establishment is dependent upon three factors: materials, environment and relevancy.

, depending on the materials you select. Signage in aluminum, bronze or other metals might last almost indefinitely with proper care, while others with painted surfaces won’t be as durable. Another example: Vehicle wraps are currently produced in vinyl so rugged that it’s likely to work for up to 10 years, which is longer than most people keep their cars, trucks, delivery vans or trailers. Luckily, vehicle wraps are also readily removable in addition to their ability to go the extra mile!

Environmental factors also greatly affect the longevity of your signage. And while the “usual suspects” like wind, rain, extreme heat and freezing temperatures are major concerns, the primary one is the sun’s ultraviolet (UV) light. UV rays can fade colours and degrade plastics over time—including not only those in acrylics, nylon and vinyl, but also those in commonly applied latex-based paints and coatings. In contrast, interior business signs that are shielded from sunlight and its UV rays may last almost indefinitely.

Perhaps the single most important factor when considering the replacement of your signage is relevancy. While many signs will last 5 or 10 years or even longer, it may not be wise to hold on to one for too long. Why? Signage is an investment in marketing—one that should change as your business evolves so that it accurately represents your current branding and style.

, if not replacement, of your signage. Often identified as signage with braille and raised characters, ADA signs identify permanent rooms, exits, functional spaces and accessible features of a facility.

Related Pages:

: Updating Your Signs: Repair, Retrofit or Replace?

Rely on Image360 Perrysburg for all your visual communications, including exterior and interior signage

Your local resource for graphics that enhance, signage that works and displays that inform, we provide professional art and graphic solutions for all types of businesses and organizations. To get started, .

5 Ways to Elevate Your Event Signage

Are you getting ready for an upcoming event, conference or trade show?

Regardless of the event, custom signage is a great way to spread brand awareness, promote your business and catch the attention of potential customers. We've gathered some of the top ways to incorporate branded signs and displays into your next event.

1. Directional Signage

No matter what kind of event you are putting together, your guests will need signage that helps them navigate the space. They need to know where to park and how to get to your event from the parking lot.

You'll want to have clear, concise directional signage. Make sure that the signs incorporate the name of your event and large arrows. Posters, a-frames and banners are all great directional signage options.

2. Zoning

Zoning signage can come in handy for larger events, like business conferences. Similar to directional signage, you'll want to create wall hangings and freestanding signs that help your guests navigate their way through a busy event.

Where should I eat? Which way to the hotel? When you're dealing with a lot of people, you need to make sure that your conference signs are posted in a place that’s easy to spot.

3. Floors and Staircases

You may think about outdoor signage, wall graphics and banners as the only options for your event signage. But have you considered the floors and staircases?

You can easily create custom event signs that stick to floors, staircases and escalators in areas with a lot of foot traffic. Because these areas can get crowded, it’s best to avoid putting too many words on and instead opt for photographs and logos.

4. Banners and Photo Backdrops

Having a dedicated space where guests can take pictures is a great way to promote your business on a . Business conferences can take this opportunity to provide a branded selfie booth or outdoor location for event photos.

It doesn't have to be anything fancy, but a well-lit location with a professional backdrop featuring your logo and branding is ideal.

5. Vehicle Graphics

and wraps are a great way to impress your guests at any event. They can function as directional signage or even a unique photo opp. If you're interested in finding outside sponsorship for your event, vehicle wraps are a great option.

Where Can I Get Professional Event Signage?

Whether you're organizing a business conference, festival or any other type of event, having the best signage is key.

Image360 Perrysburg can help you design event signage that will grab attention, promote your business, and be cohesive with your branding.

to get started discussing your ideas!

Maintain Safety with Smart Signage

When you think of "safety signs," the image that may immediately come to mind is a large, yellow warning sign often seen at construction sites or manufacturing warehouses. And while you wouldn't be wrong (such signs are most certainly safety signs), safety goes far beyond large, busy worksites!

Regardless of what industry your business happens to be in, safety is paramount for both your staff and your guests. Over the last couple of years, having the right kind of signs in place has been critical for creating safe, healthy and hygienic environments for customers and employees alike.

Ever since the onset of the pandemic, it's been common practice to clearly display information regarding occupancy, social distancing and hygiene best practices.

If you're not already doing so, consider how you can use the following to enhance safety around your workplace:

In adjusting to our “new normal” many of the health and safety measures first put into place in early 2020 are likely here to stay. If you added temporary safety signs during the onset of the pandemic, it's probably time to update them with new information – and we can help! Give us a call to set up a consultation to discuss your business and identify your safety sign needs

Maintain Safety with Smart Signage

When you think of "safety signs," the image that may immediately come to mind is a large, yellow warning sign often seen at construction sites or manufacturing warehouses. And while you wouldn't be wrong (such signs are most certainly safety signs), safety goes far beyond large, busy worksites!

Regardless of what industry your business happens to be in, safety is paramount for both your staff and your guests. Over the last couple of years, having the right kind of signs in place has been critical for creating safe, healthy and hygienic environments for customers and employees alike.

Ever since the onset of the pandemic, it's been common practice to clearly display information regarding occupancy, social distancing and hygiene best practices.

If you're not already doing so, consider how you can use the following to enhance safety around your workplace:

In adjusting to our “new normal” many of the health and safety measures first put into place in early 2020 are likely here to stay. If you added temporary safety signs during the onset of the pandemic, it's probably time to update them with new information – and we can help! Give us a call to set up a consultation to discuss your business and identify your safety sign needs

Launching a new business?

If you recently launched a new business venture, chances are there’s a lot on your plate right now. From gathering leads and prospects to prepping for a grand opening, there’s a lot you’ll want to have finalized before your doors even open on day one!  

Just because your business is new, that doesn’t mean you want to look like a rookie. Your new business should come off as fresh and cutting-edge, but for the right reasons – and at the end of the day, should still convey an air of expertise and professionalism.  

When you’re in the process of getting a brand-new business ready to open, consider how you can use the following: 

Outdoor Business Signs

When opening a brick-and-mortar location, you want your outdoor signs to make it look like you’ve been a part of the surrounding business community for years. A banner can get eyes on you while construction work is still being done, but once you’re ready to open make sure the permanent solution is installed. like Illuminated dimensional lettering or even a large monument sign are both great options for looking professional and well-established. 

Indoor Office Signs

When new customers walk through your doors for the first time, your interior shouldn’t appear unfinished or haphazard. Blank or bare walls and windows can give the impression that you’re still a work in progress. With and window decals, you can highlight what makes your new company special.  

And don’t forget about wayfinding solutions – your customers are coming to you for the first time, and if they get lost around your building, they won’t get a good impression! Eye-catching ceiling and floor graphics can help point the way to different departments, restrooms, stairwells, cashiers and more in a way that’s professional and appealing. 

Promotional Items For Your Business

Make a good impression on the new customers and prospects you meet upon launching your business by giving them something they can take home and remember you by. Useful, reusable items like branded tote bags can be brought back to your store on future visits (and are eco-friendly, too). Commonly-used household items like pens, notepads, magnets and chip clips can also keep your brand at the top of new customers’ minds. 

Temporary Signs 

You almost certainly want to hold an open house or a grand opening event once your new business is ready to launch. Ensure that your event sees the best possible attendance with temporary signage that informs and promotes. can catch attention from the road, and yard signs are a versatile and affordable option for putting your name out there. 

Opening a new business can be a challenging, nerve-wracking experience for even experienced business owners. Get off on the right foot with signs and graphics that show what you can do and establish your name as one customers can trust.  

If you need a little extra help putting the finishing touches on your location before you open, contact Image360 – we’re your local partner and we’ll make sure your opening is one to remember!  

Launching a new business?

If you recently launched a new business venture, chances are there’s a lot on your plate right now. From gathering leads and prospects to prepping for a grand opening, there’s a lot you’ll want to have finalized before your doors even open on day one!  

Just because your business is new, that doesn’t mean you want to look like a rookie. Your new business should come off as fresh and cutting-edge, but for the right reasons – and at the end of the day, should still convey an air of expertise and professionalism.  

When you’re in the process of getting a brand-new business ready to open, consider how you can use the following: 

Outdoor Business Signs

When opening a brick-and-mortar location, you want your outdoor signs to make it look like you’ve been a part of the surrounding business community for years. A banner can get eyes on you while construction work is still being done, but once you’re ready to open make sure the permanent solution is installed. like Illuminated dimensional lettering or even a large monument sign are both great options for looking professional and well-established. 

Indoor Office Signs

When new customers walk through your doors for the first time, your interior shouldn’t appear unfinished or haphazard. Blank or bare walls and windows can give the impression that you’re still a work in progress. With and window decals, you can highlight what makes your new company special.  

And don’t forget about wayfinding solutions – your customers are coming to you for the first time, and if they get lost around your building, they won’t get a good impression! Eye-catching ceiling and floor graphics can help point the way to different departments, restrooms, stairwells, cashiers and more in a way that’s professional and appealing. 

Promotional Items For Your Business

Make a good impression on the new customers and prospects you meet upon launching your business by giving them something they can take home and remember you by. Useful, reusable items like branded tote bags can be brought back to your store on future visits (and are eco-friendly, too). Commonly-used household items like pens, notepads, magnets and chip clips can also keep your brand at the top of new customers’ minds. 

Temporary Signs 

You almost certainly want to hold an open house or a grand opening event once your new business is ready to launch. Ensure that your event sees the best possible attendance with temporary signage that informs and promotes. can catch attention from the road, and yard signs are a versatile and affordable option for putting your name out there. 

Opening a new business can be a challenging, nerve-wracking experience for even experienced business owners. Get off on the right foot with signs and graphics that show what you can do and establish your name as one customers can trust.  

If you need a little extra help putting the finishing touches on your location before you open, contact Image360 – we’re your local partner and we’ll make sure your opening is one to remember!  

New work vehicle? Turn it into a mobile billboard!

So you’ve just recently purchased a company vehicle to assist your business in making deliveries, sales or service calls. Fresh off the lot, your new car might have a shiny new paint job – but there’s nothing to distinguish it as belonging to your business. That’s where vehicle graphics come in!

What can vehicle graphics do for my business?

Studies have shown that vehicle graphics, such as wraps and decals, are among the most cost-effective outdoor marketing mediums available. They deliver a better value on a cost-per-thousand impressions basis than television, magazines, newspapers or radio! In fact, according to 3M, fleet graphics can cost as little as just 15 cents per thousand impressions, compared to online ads which can cost up to $21 per thousand impressions. 

The same studies showed that vehicle advertising can generate between 30,000-70,000 impressions daily. To do some quick math, that adds up to millions of impressions every year! 

But there’s a lot of options available to you when it comes to vehicle and fleet graphics. How do you know what’s going to be best for you and your business? 

Vehicle Lettering

Vinyl lettering is one of the simpler and more economical choices. These can be applied to your company car, truck, trailer or van. They are great to use when your vehicles are not the primary promotional medium for your business, but instead are a useful complement to other methods.

Most businesses will use vehicle lettering to spell out their company name and slogan, alongside other key information such as their address, phone number and website, or identifiers such as DOT numbers.  Lettering can be placed anywhere on a vehicle but is best for small, flat surfaces such as doors, windows and tailgates. 

A big upside to using vehicle lettering is the relatively low cost of entry, in addition to how fast they can be installed. However, they do not carry the same kind of visibility as other vehicle graphic options, as they are often limited to just one color. Used on their own, vinyl letters are best for conveying a limited amount of information in a small space. 

Vinyl Decals

Often used in tandem with lettering, decals are custom-designed and made to order, and are most frequently used to recreate a company logo. There are other uses for decals, though – some business owners will use them to call attention to the nature of their business. For instance, a florist may add decals of flowers on their delivery vehicles, or a restaurant may feature images of specific dishes in addition to their logo.

Using decals alongside vinyl lettering is an easy, cost-effective way to create a more interesting look for your vehicle without going all-out on a wrap. However, they still do not have the same kind of big visual impact of a wrap and aren’t good for when you need to showcase detailed photos of your products. 

Partial Vehicle Wraps

These wraps are the next step up from lettering and decals in terms of visual impact. These vinyl graphics cover part of your vehicle with a promotional or informational message and are often used by businesses that use their company vehicles extensively for sales, service or delivery calls.

In the case of partial wraps, most businesses use them to cover the sides, the front or the back of their car, truck, van or trailer. Vinyl is printed with your design, which frequently will feature your logo, company name, phone number and website alongside additional graphics to enhance the look of your vehicle.

A benefit to using a partial wrap in lieu of a full wrap is the cost savings – less area to cover generally means less of your budget to spend. In addition, when used alongside well-placed decals and lettering, you can achieve a “fully wrapped” look for your vehicle without actually fully wrapping it.

Full vehicle wraps

As the name implies, these deliver a full, maximum visual impact for your vehicle! These custom vinyl graphics cover your entire vehicle and may even extend to the roof and bumpers. Full wraps are often the prime promotional choice of businesses whose trucks and vans are their leading option for promotions. For example, it’s not uncommon to see entire fleets of delivery trucks, cleaning vans and more attired in full wraps. 

Some companies even take things a step further and add designs to the windows, too! This is done through perforated vinyl that allows those inside to see out. 

A full vinyl wrap is going to have by far the biggest visual impact for your business, allowing you to showcase custom designs or photographs alongside the most important information about your company. However, full wraps are also going to eat more of your budget than other options.

Ready to get started on vehicle graphics for your company? Accelerate your marketing efforts with help from Image360 – contact us for a free consultation!

New work vehicle? Turn it into a mobile billboard!

So you’ve just recently purchased a company vehicle to assist your business in making deliveries, sales or service calls. Fresh off the lot, your new car might have a shiny new paint job – but there’s nothing to distinguish it as belonging to your business. That’s where vehicle graphics come in!

What can vehicle graphics do for my business?

Studies have shown that vehicle graphics, such as wraps and decals, are among the most cost-effective outdoor marketing mediums available. They deliver a better value on a cost-per-thousand impressions basis than television, magazines, newspapers or radio! In fact, according to 3M, fleet graphics can cost as little as just 15 cents per thousand impressions, compared to online ads which can cost up to $21 per thousand impressions. 

The same studies showed that vehicle advertising can generate between 30,000-70,000 impressions daily. To do some quick math, that adds up to millions of impressions every year! 

But there’s a lot of options available to you when it comes to vehicle and fleet graphics. How do you know what’s going to be best for you and your business? 

Vehicle Lettering

Vinyl lettering is one of the simpler and more economical choices. These can be applied to your company car, truck, trailer or van. They are great to use when your vehicles are not the primary promotional medium for your business, but instead are a useful complement to other methods.

Most businesses will use vehicle lettering to spell out their company name and slogan, alongside other key information such as their address, phone number and website, or identifiers such as DOT numbers.  Lettering can be placed anywhere on a vehicle but is best for small, flat surfaces such as doors, windows and tailgates. 

A big upside to using vehicle lettering is the relatively low cost of entry, in addition to how fast they can be installed. However, they do not carry the same kind of visibility as other vehicle graphic options, as they are often limited to just one color. Used on their own, vinyl letters are best for conveying a limited amount of information in a small space. 

Vinyl Decals

Often used in tandem with lettering, decals are custom-designed and made to order, and are most frequently used to recreate a company logo. There are other uses for decals, though – some business owners will use them to call attention to the nature of their business. For instance, a florist may add decals of flowers on their delivery vehicles, or a restaurant may feature images of specific dishes in addition to their logo.

Using decals alongside vinyl lettering is an easy, cost-effective way to create a more interesting look for your vehicle without going all-out on a wrap. However, they still do not have the same kind of big visual impact of a wrap and aren’t good for when you need to showcase detailed photos of your products. 

Partial Vehicle Wraps

These wraps are the next step up from lettering and decals in terms of visual impact. These vinyl graphics cover part of your vehicle with a promotional or informational message and are often used by businesses that use their company vehicles extensively for sales, service or delivery calls.

In the case of partial wraps, most businesses use them to cover the sides, the front or the back of their car, truck, van or trailer. Vinyl is printed with your design, which frequently will feature your logo, company name, phone number and website alongside additional graphics to enhance the look of your vehicle.

A benefit to using a partial wrap in lieu of a full wrap is the cost savings – less area to cover generally means less of your budget to spend. In addition, when used alongside well-placed decals and lettering, you can achieve a “fully wrapped” look for your vehicle without actually fully wrapping it.

Full vehicle wraps

As the name implies, these deliver a full, maximum visual impact for your vehicle! These custom vinyl graphics cover your entire vehicle and may even extend to the roof and bumpers. Full wraps are often the prime promotional choice of businesses whose trucks and vans are their leading option for promotions. For example, it’s not uncommon to see entire fleets of delivery trucks, cleaning vans and more attired in full wraps. 

Some companies even take things a step further and add designs to the windows, too! This is done through perforated vinyl that allows those inside to see out. 

A full vinyl wrap is going to have by far the biggest visual impact for your business, allowing you to showcase custom designs or photographs alongside the most important information about your company. However, full wraps are also going to eat more of your budget than other options.

Ready to get started on vehicle graphics for your company? Accelerate your marketing efforts with help from Image360 – contact us for a free consultation!

New work vehicle? Turn it into a mobile billboard!

So you’ve just recently purchased a company vehicle to assist your business in making deliveries, sales or service calls. Fresh off the lot, your new car might have a shiny new paint job – but there’s nothing to distinguish it as belonging to your business. That’s where vehicle graphics come in!

What can vehicle graphics do for my business?

Studies have shown that vehicle graphics, such as wraps and decals, are among the most cost-effective outdoor marketing mediums available. They deliver a better value on a cost-per-thousand impressions basis than television, magazines, newspapers or radio! In fact, according to 3M, fleet graphics can cost as little as just 15 cents per thousand impressions, compared to online ads which can cost up to $21 per thousand impressions. 

The same studies showed that vehicle advertising can generate between 30,000-70,000 impressions daily. To do some quick math, that adds up to millions of impressions every year! 

But there’s a lot of options available to you when it comes to vehicle and fleet graphics. How do you know what’s going to be best for you and your business? 

Vehicle Lettering

Vinyl lettering is one of the simpler and more economical choices. These can be applied to your company car, truck, trailer or van. They are great to use when your vehicles are not the primary promotional medium for your business, but instead are a useful complement to other methods.

Most businesses will use vehicle lettering to spell out their company name and slogan, alongside other key information such as their address, phone number and website, or identifiers such as DOT numbers.  Lettering can be placed anywhere on a vehicle but is best for small, flat surfaces such as doors, windows and tailgates. 

A big upside to using vehicle lettering is the relatively low cost of entry, in addition to how fast they can be installed. However, they do not carry the same kind of visibility as other vehicle graphic options, as they are often limited to just one color. Used on their own, vinyl letters are best for conveying a limited amount of information in a small space. 

Vinyl Decals

Often used in tandem with lettering, decals are custom-designed and made to order, and are most frequently used to recreate a company logo. There are other uses for decals, though – some business owners will use them to call attention to the nature of their business. For instance, a florist may add decals of flowers on their delivery vehicles, or a restaurant may feature images of specific dishes in addition to their logo.

Using decals alongside vinyl lettering is an easy, cost-effective way to create a more interesting look for your vehicle without going all-out on a wrap. However, they still do not have the same kind of big visual impact of a wrap and aren’t good for when you need to showcase detailed photos of your products. 

Partial Vehicle Wraps

These wraps are the next step up from lettering and decals in terms of visual impact. These vinyl graphics cover part of your vehicle with a promotional or informational message and are often used by businesses that use their company vehicles extensively for sales, service or delivery calls.

In the case of partial wraps, most businesses use them to cover the sides, the front or the back of their car, truck, van or trailer. Vinyl is printed with your design, which frequently will feature your logo, company name, phone number and website alongside additional graphics to enhance the look of your vehicle.

A benefit to using a partial wrap in lieu of a full wrap is the cost savings – less area to cover generally means less of your budget to spend. In addition, when used alongside well-placed decals and lettering, you can achieve a “fully wrapped” look for your vehicle without actually fully wrapping it.

Full vehicle wraps

As the name implies, these deliver a full, maximum visual impact for your vehicle! These custom vinyl graphics cover your entire vehicle and may even extend to the roof and bumpers. Full wraps are often the prime promotional choice of businesses whose trucks and vans are their leading option for promotions. For example, it’s not uncommon to see entire fleets of delivery trucks, cleaning vans and more attired in full wraps. 

Some companies even take things a step further and add designs to the windows, too! This is done through perforated vinyl that allows those inside to see out. 

A full vinyl wrap is going to have by far the biggest visual impact for your business, allowing you to showcase custom designs or photographs alongside the most important information about your company. However, full wraps are also going to eat more of your budget than other options.

Ready to get started on vehicle graphics for your company? Accelerate your marketing efforts with help from Image360 – contact us for a free consultation!

Four Ways to Enhance Your Business with Office Signs

Upgrading your corporate space with can go a long way when it comes to making an impression on new and returning clients, as well as on your staff and guests. Regardless of what industry you happen to be in, there are numerous opportunities throughout any office space to take your visual communications and signage to a new level. 

How Can I Upgrade My Space with Office Signs? 

Updating your business décor, your wayfinding options or simply your branding is easy through the creative use of office signs and graphics. Consider how your office might do the following: 

1. Make a strong first impression.

In your front lobby or reception desk, consider designing an office sign with a dimensional logo that adds an element of depth to your brand. The shadows cast by the raised elements help to increase visual interest in ways that flat signage can’t match – and your branding quite literally stands out! Your lobby is also a great place to recognize key contributors to your business with acrylic plaques or to showcase the history of your organization with bold wall graphics. 

2. Show the way.

Enhance the comfort of your guests, visitors and clients by ensuring your office is properly equipped with directories, room name signs, wall graphics and more. Your directional and wayfinding system can also easily incorporate your branding and corporate colours to maintain a sense of consistency throughout the premises. 

3. Inspire and motivate.

Blank, neutral-colored walls are uninspiring – but they’re also an open canvas for a creative, custom office sign! Energize and inspire your staff by using vinyl lettering and wall graphics to showcase your company’s mission statement, or to highlight your core values. It’s also just as easy to use these spaces as an opportunity to display your company’s heritage with a history wall or timeline. 

4. Create privacy where it’s needed.

Many offices are outfitted with glass-walled conference rooms in order to allow as much natural light into an area as possible. can create a professional “frosted” look that gives a sense of security to these areas, while still allowing light through – and still allowing you to showcase your branding, too. 

Your local Image360 team has a visual communication solution for your office – no matter how big or small it may be. to learn more about what we can do for you! 

Four Ways to Enhance Your Business with Office Signs

Upgrading your corporate space with can go a long way when it comes to making an impression on new and returning clients, as well as on your staff and guests. Regardless of what industry you happen to be in, there are numerous opportunities throughout any office space to take your visual communications and signage to a new level. 

How Can I Upgrade My Space with Office Signs? 

Updating your business décor, your wayfinding options or simply your branding is easy through the creative use of office signs and graphics. Consider how your office might do the following: 

1. Make a strong first impression.

In your front lobby or reception desk, consider designing an office sign with a dimensional logo that adds an element of depth to your brand. The shadows cast by the raised elements help to increase visual interest in ways that flat signage can’t match – and your branding quite literally stands out! Your lobby is also a great place to recognize key contributors to your business with acrylic plaques or to showcase the history of your organization with bold wall graphics. 

2. Show the way.

Enhance the comfort of your guests, visitors and clients by ensuring your office is properly equipped with directories, room name signs, wall graphics and more. Your directional and wayfinding system can also easily incorporate your branding and corporate colours to maintain a sense of consistency throughout the premises. 

3. Inspire and motivate.

Blank, neutral-colored walls are uninspiring – but they’re also an open canvas for a creative, custom office sign! Energize and inspire your staff by using vinyl lettering and wall graphics to showcase your company’s mission statement, or to highlight your core values. It’s also just as easy to use these spaces as an opportunity to display your company’s heritage with a history wall or timeline. 

4. Create privacy where it’s needed.

Many offices are outfitted with glass-walled conference rooms in order to allow as much natural light into an area as possible. can create a professional “frosted” look that gives a sense of security to these areas, while still allowing light through – and still allowing you to showcase your branding, too. 

Your local Image360 team has a visual communication solution for your office – no matter how big or small it may be. to learn more about what we can do for you! 

Four Ways to Enhance Your Business with Office Signs

Upgrading your corporate space with can go a long way when it comes to making an impression on new and returning clients, as well as on your staff and guests. Regardless of what industry you happen to be in, there are numerous opportunities throughout any office space to take your visual communications and signage to a new level. 

How Can I Upgrade My Space with Office Signs? 

Updating your business décor, your wayfinding options or simply your branding is easy through the creative use of office signs and graphics. Consider how your office might do the following: 

1. Make a strong first impression.

In your front lobby or reception desk, consider designing an office sign with a dimensional logo that adds an element of depth to your brand. The shadows cast by the raised elements help to increase visual interest in ways that flat signage can’t match – and your branding quite literally stands out! Your lobby is also a great place to recognize key contributors to your business with acrylic plaques or to showcase the history of your organization with bold wall graphics. 

2. Show the way.

Enhance the comfort of your guests, visitors and clients by ensuring your office is properly equipped with directories, room name signs, wall graphics and more. Your directional and wayfinding system can also easily incorporate your branding and corporate colours to maintain a sense of consistency throughout the premises. 

3. Inspire and motivate.

Blank, neutral-colored walls are uninspiring – but they’re also an open canvas for a creative, custom office sign! Energize and inspire your staff by using vinyl lettering and wall graphics to showcase your company’s mission statement, or to highlight your core values. It’s also just as easy to use these spaces as an opportunity to display your company’s heritage with a history wall or timeline. 

4. Create privacy where it’s needed.

Many offices are outfitted with glass-walled conference rooms in order to allow as much natural light into an area as possible. can create a professional “frosted” look that gives a sense of security to these areas, while still allowing light through – and still allowing you to showcase your branding, too. 

Your local Image360 team has a visual communication solution for your office – no matter how big or small it may be. to learn more about what we can do for you! 

Four Ways to Enhance Your Business with Office Signs

Upgrading your corporate space with can go a long way when it comes to making an impression on new and returning clients, as well as on your staff and guests. Regardless of what industry you happen to be in, there are numerous opportunities throughout any office space to take your visual communications and signage to a new level. 

How Can I Upgrade My Space with Office Signs? 

Updating your business décor, your wayfinding options or simply your branding is easy through the creative use of office signs and graphics. Consider how your office might do the following: 

1. Make a strong first impression.

In your front lobby or reception desk, consider designing an office sign with a dimensional logo that adds an element of depth to your brand. The shadows cast by the raised elements help to increase visual interest in ways that flat signage can’t match – and your branding quite literally stands out! Your lobby is also a great place to recognize key contributors to your business with acrylic plaques or to showcase the history of your organization with bold wall graphics. 

2. Show the way.

Enhance the comfort of your guests, visitors and clients by ensuring your office is properly equipped with directories, room name signs, wall graphics and more. Your directional and wayfinding system can also easily incorporate your branding and corporate colours to maintain a sense of consistency throughout the premises. 

3. Inspire and motivate.

Blank, neutral-colored walls are uninspiring – but they’re also an open canvas for a creative, custom office sign! Energize and inspire your staff by using vinyl lettering and wall graphics to showcase your company’s mission statement, or to highlight your core values. It’s also just as easy to use these spaces as an opportunity to display your company’s heritage with a history wall or timeline. 

4. Create privacy where it’s needed.

Many offices are outfitted with glass-walled conference rooms in order to allow as much natural light into an area as possible. can create a professional “frosted” look that gives a sense of security to these areas, while still allowing light through – and still allowing you to showcase your branding, too. 

Your local Image360 team has a visual communication solution for your office – no matter how big or small it may be. to learn more about what we can do for you! 

Interactive Signage: Turning Spaces into Experiences

Unlike traditional displays, interactive signage responds to information that a user provides and becomes a fun point of engagement with your brand. They convert what could have been a passive interaction into a memorable, active one. Interactive signs can be utilized in a variety of spaces. For example, you can use them to engage children with their own specialized content in museums. They can also be added to college campuses and workplaces to provide additional content or to attendees, visitors and employees. You can even make senior homes more interactive by including them in living spaces.

What are the other benefits of interactive signs?

Create Interactive Signs

Improve your signs by making them more engaging. If you need assistance with creating your upcoming digital sign, turn to the experts at Image360. We pride ourselves on providing quality graphics solutions and exceeding your expectations. !

Interactive Signage: Turning Spaces into Experiences

Unlike traditional displays, interactive signage responds to information that a user provides and becomes a fun point of engagement with your brand. They convert what could have been a passive interaction into a memorable, active one. Interactive signs can be utilized in a variety of spaces. For example, you can use them to engage children with their own specialized content in museums. They can also be added to college campuses and workplaces to provide additional content or to attendees, visitors and employees. You can even make senior homes more interactive by including them in living spaces.

What are the other benefits of interactive signs?

Create Interactive Signs

Improve your signs by making them more engaging. If you need assistance with creating your upcoming digital sign, turn to the experts at Image360. We pride ourselves on providing quality graphics solutions and exceeding your expectations. !

Case Study: Zoo Project

What happens when you run an attraction that requires signage of all kinds – indoor, outdoor, wayfinding, directional, information and much more – but you rely primarily on donations to keep things going? You count on the pros at Image360 to make the absolute most of your budget! 

Image360 has enjoyed partnerships with many organizations like the Virginia Zoo. The creative team has provided signage across the zoo’s sprawling 53 acres, including revamping signs around the Trail of the Tiger as well as updating graphics throughout other indoor and outdoor areas. 

“We’ve worked with them for a while, and they have signage everywhere, ” said Jodi Bell, Account Manager. “There’s still so much to update out there, so they’re kind of piecemealing different projects as they go.” 

The zoo, which is more than 100 years old, relies primarily on the support of its members for funding. This means that every dollar counts and has to be stretched as far as possible. For the team at Image360, enhancing the visitor experience at the zoo while working within financial constraints has been a challenge – but one worth tackling, especially given the zoo’s history in the area. 

The Image360 team chose to work with polyvinyl chloride, also known as PVC, due to its unique combination of being both sturdy and affordable. 

“Finding the right materials and making them last as long as they possibly can has been the biggest challenge, ” Bell said. “The zoo wants to keep most of the same basic structures and add to them, and whoever did these signs previously hasn’t always used the best materials. We try to update everything in a way that’s going to last while also look good.” 

Image360 provided outdoor signage printed on sturdy black PVC – chosen over white PVC due to its tendency to weather better – with a liquid laminate finish to add even more durability. Additionally, the Centre has so far designed and crafted a large cast vinyl sign for the zoo’s pavilion, and indoor vinyl graphics (also mounted on PVC to ensure they last as long as possible). Other graphics produced have included entryway signage, corporate sponsor signs and donor recognition graphics, with more renovations and updates planned in the years to come. 

“So far, the signs we’ve done for the zoo have worked out well, ” Bell said. “We did one like three or four years ago, and the colours are still super vibrant.” 

Working with the zoo hasn’t just yielded great-looking signage, but has been an ongoing partnership that the Image360 team has thrived in. 

“The connection is deep, because there are so many people that go through here. It’s nice that the signs we’ve done have lasted so wellRequest a Free Quote

Outdoor Events: What’s Trending This Year?

What trends should I incorporate into my event displays?

1. : Today, many of your event attendees are going to expect you to be going green, especially at an outdoor show. A few ways you can do that are to use reusable and recycled materials in your displays, such as recycled aluminum for banner frames or plant-based materials in your signage. Solar-powered lighting is another way to get eyes on your branding, especially since it’ll illuminate your display from afar.

1. : Adding an element of interactivity helps to transform passive attendees into active participants. An easy way to do this is by incorporating a QR code into an outdoor display such as a banner stand, which can be scanned to give them instant access to additional product information or exclusive deals for show guests. You can also gamify your booth with something like a show-exclusive scavenger hunt or stamp rally   to keep new prospects engaged and excited about your brand.

Visual appeal has always been non-negotiable when it comes to event design, but this year you may want to think about simplifying things. Cluttered displays are out; instead, clear messaging with bold, eye-catching fonts and contrasting colours on your banners and other graphics to help ensure you stand out without overwhelming viewers. You may also want to consider an equally bold move such as using a unique material, such as mesh or natural wood, in your displays, which can help draw in more new customers.

What outdoor event products does my business need?

1. : Retractable banners and banner stands have been a go-to for events of all sizes for years, and for good reason. They’re lightweight, easy to carry, easy to store and can also be easily modified – just swap out the graphic while keeping the frame! That can help you save plenty in your marketing budget over time, rather than ordering a totally new setup every time.

1. : Great for when you only have a limited amount of space, tabletop displays are easy to carry, set up, take down and store between events. They can be designed in conjunction with your other trade show materials to ensure that they help create a cohesive look over your entire display, no matter what size it is.

1. : Whether made from vinyl, fabric or mesh, banners get the job done. They’re versatile, eye-catching and can be made to work within a wide variety of budgets. Banners are also often easy to store for future use, making them a great long-term investment for your entire event season.

: Sturdy and versatile, A-frames are a popular outdoor signage choice. They can be used for event runners to help show the way to registration, restrooms, parking or different areas of the show area, but can also be used by vendors to help draw in attendees, too. Since the graphics can be changed out while keeping the base intact, this is another great long-term investment.

Outdoor Events: What’s Trending This Year?

What trends should I incorporate into my event displays?

1. : Today, many of your event attendees are going to expect you to be going green, especially at an outdoor show. A few ways you can do that are to use reusable and recycled materials in your displays, such as recycled aluminum for banner frames or plant-based materials in your signage. Solar-powered lighting is another way to get eyes on your branding, especially since it’ll illuminate your display from afar.

1. : Adding an element of interactivity helps to transform passive attendees into active participants. An easy way to do this is by incorporating a QR code into an outdoor display such as a banner stand, which can be scanned to give them instant access to additional product information or exclusive deals for show guests. You can also gamify your booth with something like a show-exclusive scavenger hunt or stamp rally   to keep new prospects engaged and excited about your brand.

Visual appeal has always been non-negotiable when it comes to event design, but this year you may want to think about simplifying things. Cluttered displays are out; instead, clear messaging with bold, eye-catching fonts and contrasting colours on your banners and other graphics to help ensure you stand out without overwhelming viewers. You may also want to consider an equally bold move such as using a unique material, such as mesh or natural wood, in your displays, which can help draw in more new customers.

What outdoor event products does my business need?

1. : Retractable banners and banner stands have been a go-to for events of all sizes for years, and for good reason. They’re lightweight, easy to carry, easy to store and can also be easily modified – just swap out the graphic while keeping the frame! That can help you save plenty in your marketing budget over time, rather than ordering a totally new setup every time.

1. : Great for when you only have a limited amount of space, tabletop displays are easy to carry, set up, take down and store between events. They can be designed in conjunction with your other trade show materials to ensure that they help create a cohesive look over your entire display, no matter what size it is.

1. : Whether made from vinyl, fabric or mesh, banners get the job done. They’re versatile, eye-catching and can be made to work within a wide variety of budgets. Banners are also often easy to store for future use, making them a great long-term investment for your entire event season.

: Sturdy and versatile, A-frames are a popular outdoor signage choice. They can be used for event runners to help show the way to registration, restrooms, parking or different areas of the show area, but can also be used by vendors to help draw in attendees, too. Since the graphics can be changed out while keeping the base intact, this is another great long-term investment.

Three Strategies for Healthcare Signs and Graphics

You want your healthcare facility to be a warm, welcoming environment for patients and visitors. With how busy many facilities and clinics can get, it’s important that you have the right signs and graphics that can deliver the smooth experience you want your patients to have.  

Knowing how you can successfully guide and inform your patients in such a busy environment can be a challenge. Consider how you can use these strategies when planning for signs, graphics and displays in and around your healthcare facility: 

Guide patients easily: A good wayfinding system includes both outdoor and indoor signage so that everyone can easily find where to go from the instant they arrive. Outdoors, make sure that everyone can clearly find the right building and parking lot with big, visible signs. Indoors, consider using floor and ceiling graphics as part of your wayfinding system to easily guide patients to the right department or office – and to keep them out of sensitive areas.  Create a calming environment: A trip to the hospital naturally induces anxiety, so consider using wall and window graphics to develop an atmosphere that soothes. It’s easy to lighten the mood with cleverly-designed graphics or an attractive wall mural, or to reassure patients with informative displays that educate about new technology or procedures.   Comply, but keep consistency: Regulatory signage, such as graphics and signs that adhere to the Americans with Disabilities Act, is mandatory for your building. Though there are strict guidelines that you’ll need to adhere to, that doesn’t preclude you from adding your own touch to such signs. When working with the Image360 designers, you’ll be able to develop signs that stay compliant while maintaining consistency for your branding throughout your building. 

Ultimately, a good sign and graphics solution in your facility will be informative, educational and visible, all while enhancing and complementing your branding and messaging in a way that delivers consistency. Though it’s important that your facility is as sterile and as safe as it can possibly be for all, that doesn’t mean that your hallways and waiting rooms need to be dull or clinical. Adding the right kind of graphics and signs can transform any space into a soothing environment that’s easy to navigate. 

If you need a helping hand when planning your healthcare facility’s signs and graphics strategies, give us a call. We can set up a free consultation to discuss your needs and develop a custom solution that works for you. 

Three Strategies for Healthcare Signs and Graphics

You want your healthcare facility to be a warm, welcoming environment for patients and visitors. With how busy many facilities and clinics can get, it’s important that you have the right signs and graphics that can deliver the smooth experience you want your patients to have.  

Knowing how you can successfully guide and inform your patients in such a busy environment can be a challenge. Consider how you can use these strategies when planning for signs, graphics and displays in and around your healthcare facility: 

Guide patients easily: A good wayfinding system includes both outdoor and indoor signage so that everyone can easily find where to go from the instant they arrive. Outdoors, make sure that everyone can clearly find the right building and parking lot with big, visible signs. Indoors, consider using floor and ceiling graphics as part of your wayfinding system to easily guide patients to the right department or office – and to keep them out of sensitive areas.  Create a calming environment: A trip to the hospital naturally induces anxiety, so consider using wall and window graphics to develop an atmosphere that soothes. It’s easy to lighten the mood with cleverly-designed graphics or an attractive wall mural, or to reassure patients with informative displays that educate about new technology or procedures.   Comply, but keep consistency: Regulatory signage, such as graphics and signs that adhere to the Americans with Disabilities Act, is mandatory for your building. Though there are strict guidelines that you’ll need to adhere to, that doesn’t preclude you from adding your own touch to such signs. When working with the Image360 designers, you’ll be able to develop signs that stay compliant while maintaining consistency for your branding throughout your building. 

Ultimately, a good sign and graphics solution in your facility will be informative, educational and visible, all while enhancing and complementing your branding and messaging in a way that delivers consistency. Though it’s important that your facility is as sterile and as safe as it can possibly be for all, that doesn’t mean that your hallways and waiting rooms need to be dull or clinical. Adding the right kind of graphics and signs can transform any space into a soothing environment that’s easy to navigate. 

If you need a helping hand when planning your healthcare facility’s signs and graphics strategies, give us a call. We can set up a free consultation to discuss your needs and develop a custom solution that works for you. 

Three Strategies for Healthcare Signs and Graphics

You want your healthcare facility to be a warm, welcoming environment for patients and visitors. With how busy many facilities and clinics can get, it’s important that you have the right signs and graphics that can deliver the smooth experience you want your patients to have.  

Knowing how you can successfully guide and inform your patients in such a busy environment can be a challenge. Consider how you can use these strategies when planning for signs, graphics and displays in and around your healthcare facility: 

Guide patients easily: A good wayfinding system includes both outdoor and indoor signage so that everyone can easily find where to go from the instant they arrive. Outdoors, make sure that everyone can clearly find the right building and parking lot with big, visible signs. Indoors, consider using floor and ceiling graphics as part of your wayfinding system to easily guide patients to the right department or office – and to keep them out of sensitive areas.  Create a calming environment: A trip to the hospital naturally induces anxiety, so consider using wall and window graphics to develop an atmosphere that soothes. It’s easy to lighten the mood with cleverly-designed graphics or an attractive wall mural, or to reassure patients with informative displays that educate about new technology or procedures.   Comply, but keep consistency: Regulatory signage, such as graphics and signs that adhere to the Americans with Disabilities Act, is mandatory for your building. Though there are strict guidelines that you’ll need to adhere to, that doesn’t preclude you from adding your own touch to such signs. When working with the Image360 designers, you’ll be able to develop signs that stay compliant while maintaining consistency for your branding throughout your building. 

Ultimately, a good sign and graphics solution in your facility will be informative, educational and visible, all while enhancing and complementing your branding and messaging in a way that delivers consistency. Though it’s important that your facility is as sterile and as safe as it can possibly be for all, that doesn’t mean that your hallways and waiting rooms need to be dull or clinical. Adding the right kind of graphics and signs can transform any space into a soothing environment that’s easy to navigate. 

If you need a helping hand when planning your healthcare facility’s signs and graphics strategies, give us a call. We can set up a free consultation to discuss your needs and develop a custom solution that works for you. 

Three Strategies for Healthcare Signs and Graphics

You want your healthcare facility to be a warm, welcoming environment for patients and visitors. With how busy many facilities and clinics can get, it’s important that you have the right signs and graphics that can deliver the smooth experience you want your patients to have.  

Knowing how you can successfully guide and inform your patients in such a busy environment can be a challenge. Consider how you can use these strategies when planning for signs, graphics and displays in and around your healthcare facility: 

Guide patients easily: A good wayfinding system includes both outdoor and indoor signage so that everyone can easily find where to go from the instant they arrive. Outdoors, make sure that everyone can clearly find the right building and parking lot with big, visible signs. Indoors, consider using floor and ceiling graphics as part of your wayfinding system to easily guide patients to the right department or office – and to keep them out of sensitive areas.  Create a calming environment: A trip to the hospital naturally induces anxiety, so consider using wall and window graphics to develop an atmosphere that soothes. It’s easy to lighten the mood with cleverly-designed graphics or an attractive wall mural, or to reassure patients with informative displays that educate about new technology or procedures.   Comply, but keep consistency: Regulatory signage, such as graphics and signs that adhere to the Americans with Disabilities Act, is mandatory for your building. Though there are strict guidelines that you’ll need to adhere to, that doesn’t preclude you from adding your own touch to such signs. When working with the Image360 designers, you’ll be able to develop signs that stay compliant while maintaining consistency for your branding throughout your building. 

Ultimately, a good sign and graphics solution in your facility will be informative, educational and visible, all while enhancing and complementing your branding and messaging in a way that delivers consistency. Though it’s important that your facility is as sterile and as safe as it can possibly be for all, that doesn’t mean that your hallways and waiting rooms need to be dull or clinical. Adding the right kind of graphics and signs can transform any space into a soothing environment that’s easy to navigate. 

If you need a helping hand when planning your healthcare facility’s signs and graphics strategies, give us a call. We can set up a free consultation to discuss your needs and develop a custom solution that works for you. 

Four Retail Signage Mistakes To Avoid (and How to Fix Them)

Your store’s signage does more than guide customers to the checkout counter. Your are visual ambassadors, playing a vital role in your marketing strategy.  

At Image360 Perrysburg, we’ve worked closely with countless businesses to optimize their visual marketing strategies. Below, we’ll break down common signage mistakes, their impact on your business, and practical solutions to help you turn things around. 

Mistake #1: Overlooking the Customer Journey 

It’s easy to focus solely on what your store is selling without considering how your customers shop. Poorly placed signage, cluttered displays and unclear messaging can result in frustrated shoppers or missed sales opportunities. 

The Solution  

Look at your store through the eyes of your customer. Walk through the space strategically: 

• Are promotions and key products easy to spot? 

  • Is messaging clear and intuitive as you move through the store? 

    <li data-list-defn-props="{"335552541":1, "335559685":720, "335559991":360, "469769226":"Symbol", "469769242":[8226], "469777803":"left", "469777804":"?"Request a Free Quote

Four Retail Signage Mistakes To Avoid (and How to Fix Them)

Your store’s signage does more than guide customers to the checkout counter. Your are visual ambassadors, playing a vital role in your marketing strategy.  

At Image360 Perrysburg, we’ve worked closely with countless businesses to optimize their visual marketing strategies. Below, we’ll break down common signage mistakes, their impact on your business, and practical solutions to help you turn things around. 

Mistake #1: Overlooking the Customer Journey 

It’s easy to focus solely on what your store is selling without considering how your customers shop. Poorly placed signage, cluttered displays and unclear messaging can result in frustrated shoppers or missed sales opportunities. 

The Solution  

Look at your store through the eyes of your customer. Walk through the space strategically: 

• Are promotions and key products easy to spot? 

  • Is messaging clear and intuitive as you move through the store? 

    <li data-list-defn-props="{"335552541":1, "335559685":720, "335559991":360, "469769226":"Symbol", "469769242":[8226], "469777803":"left", "469777804":"?"Request a Free Quote

What makes a sign accessible?

Regulations are in place that require your signs to be placed in specific areas and styled in a specific way. Requirements may vary from adding visual characters to large text to braille or pictures that indicate rooms, directions and more.

What components in your design tend to make signs more accessible? Here’s a few:

High Contrast and Reduced Glare

To ensure that signs are readable, they must have a good contrast between foreground and background items. The recommended amount of contrast is typically around 70 percent, though this may vary based on your local stipulations. 

Glare is also a problem. If the sign has a lot of glare or reflection, it makes it harder to read. To reduce glare, use a non-glare finish like eggshell or matte.

Tactile Characters

Tactile letters and braille characters can be read by touching them. This helps those who may have vision impairments or are blind.

Spacing and Fonts

You should pay attention to the kerning, or the space between characters. They should be spaced in a way that they are large enough to read at a distance, and easily spaced. You should also use sans-serif, compliant fonts, such as Helvetica and Verdana. Avoid italics or other stylized fonts for your accessible signage.

Pictograms

Adding images to signs can make them easier to understand across language barriers. Use universally-accepted images, such as a wheelchair to indicate a handicap-accessible area, or arrows to signify directions.

Locations

Your accessible signs should be located near the rooms that are related to the sign. This helps those with disabilities easily determine what is in the room, or where the sign is leading to.s.

Need help creating your compliant signs? to get your project started or to get a quote.

What makes a sign accessible?

Regulations are in place that require your signs to be placed in specific areas and styled in a specific way. Requirements may vary from adding visual characters to large text to braille or pictures that indicate rooms, directions and more.

What components in your design tend to make signs more accessible? Here’s a few:

High Contrast and Reduced Glare

To ensure that signs are readable, they must have a good contrast between foreground and background items. The recommended amount of contrast is typically around 70 percent, though this may vary based on your local stipulations. 

Glare is also a problem. If the sign has a lot of glare or reflection, it makes it harder to read. To reduce glare, use a non-glare finish like eggshell or matte.

Tactile Characters

Tactile letters and braille characters can be read by touching them. This helps those who may have vision impairments or are blind.

Spacing and Fonts

You should pay attention to the kerning, or the space between characters. They should be spaced in a way that they are large enough to read at a distance, and easily spaced. You should also use sans-serif, compliant fonts, such as Helvetica and Verdana. Avoid italics or other stylized fonts for your accessible signage.

Pictograms

Adding images to signs can make them easier to understand across language barriers. Use universally-accepted images, such as a wheelchair to indicate a handicap-accessible area, or arrows to signify directions.

Locations

Your accessible signs should be located near the rooms that are related to the sign. This helps those with disabilities easily determine what is in the room, or where the sign is leading to.s.

Need help creating your compliant signs? to get your project started or to get a quote.

What makes a sign accessible?

Regulations are in place that require your signs to be placed in specific areas and styled in a specific way. Requirements may vary from adding visual characters to large text to braille or pictures that indicate rooms, directions and more.

What components in your design tend to make signs more accessible? Here’s a few:

High Contrast and Reduced Glare

To ensure that signs are readable, they must have a good contrast between foreground and background items. The recommended amount of contrast is typically around 70 percent, though this may vary based on your local stipulations. 

Glare is also a problem. If the sign has a lot of glare or reflection, it makes it harder to read. To reduce glare, use a non-glare finish like eggshell or matte.

Tactile Characters

Tactile letters and braille characters can be read by touching them. This helps those who may have vision impairments or are blind.

Spacing and Fonts

You should pay attention to the kerning, or the space between characters. They should be spaced in a way that they are large enough to read at a distance, and easily spaced. You should also use sans-serif, compliant fonts, such as Helvetica and Verdana. Avoid italics or other stylized fonts for your accessible signage.

Pictograms

Adding images to signs can make them easier to understand across language barriers. Use universally-accepted images, such as a wheelchair to indicate a handicap-accessible area, or arrows to signify directions.

Locations

Your accessible signs should be located near the rooms that are related to the sign. This helps those with disabilities easily determine what is in the room, or where the sign is leading to.s.

Need help creating your compliant signs? to get your project started or to get a quote.

Scalable Multi-Location Branding with Interior Graphics

How do you maintain a consistent brand experience when your business spans multiple cities or regions? The answer lies in scalable branding solutions—specifically, high-impact interior graphics that create branded environments across every location. 
 
This guide explores how interior signage and graphics support multi-location branding strategies, the challenges businesses face and proven tactics for delivering a cohesive customer experience at scale. 

The Power of Consistent Interior Branding 

Your brand identity extends far beyond your logo; it lives in every detail of your physical environment. Whether it’s a retail store in Florida or a corporate office in Chicago, the visual consistency of your space speaks volumes about your professionalism and standards. 
 
Interior graphics, including custom wall graphics, directional signage, and branded window films, help create a consistent customer experience. When these elements are uniform across locations, they reinforce your visual identity and increase brand recognition. 
 
Imagine walking into a franchise or national chain with completely different interior signage at each location. The disconnect can damage trust. But when every space shares the same visual identity, logos, wordmarks and brand colours, it builds customer confidence and enhances loyalty. 

Why Scalable Interior Graphics Matter for Multi-Location Brands 

Build Trust Through Brand Consistency 
 
Customers form opinions quickly. Uniform, high-quality interior branding across your locations sends a clear message: you’re professional, detail-oriented, and reliable. Scalable branding ensures that your signage, colour palette, and tone remain cohesive, regardless of the location. 
 
Enhance Brand Recognition and Recall 
 
The more consistently your interior graphics show up across all touchpoints, the easier it is for customers to recognize your brand in a crowded market. Whether it's franchise signage for an entire franchise or retail displays in 100 stores, consistency improves recall and positions your brand top-of-mind. 
 
Demonstrate Commitment to Quality 
 
Investing in coordinated branding—like high-end wall murals or branded wayfinding signage—signals your attention to detail. This communicates excellence not just visually but culturally, both to your customers and your team. 

Common Challenges with Nationwide Interior Branding 

Design Inconsistency 
 
Without centralized branding oversight, locations may interpret your visual guidelines differently. This leads to fragmented signage that weakens your brand message. 
 
Material & Quality Variations 
 
Access to specific signage materials or finishes can vary by region. These inconsistencies in interior signage installation can create noticeable differences across locations. 
 
Regulatory Compliance 
 
Different areas may have varying building codes for wall graphics, fire-rated materials, or window decals. Adapting while preserving brand integrity requires expertise in code-compliant signage. 
 
Project Coordination Complexity 
 
Managing multiple vendors across time zones is a logistical challenge. Miscommunication often results in delays, mismatched designs, or signage that fails to meet brand standards. 

Scalable Solutions for Interior Branding Success 

Centralized Brand Control + Local Execution 
 
A centralized approach ensures all design elements—colours, fonts, material specs—adhere to your brand identity. Local execution teams bring these standards to life on-site, adapting to local codes and physical environments. 
 
Standardized Signage Materials 
 
Using pre-approved branding materials ensures every custom wall graphic or acrylic sign looks the same, whether it’s installed in New York or Nevada. Standardization does not limit creativity—it enables scalable consistency. 
 
Professional Nationwide Signage Installation 
 
Partnering with a national signage company with national impact like Image360 gives you access to vetted installers who understand your brand and meet your quality standards. This reduces risk and improves efficiency. 

Creating Effective Branded Environments 

Strategic Placement of Interior Graphics 
 
Maximize visibility by placing graphics in high-traffic areas like lobbies, entrances, and corridors. Use visual cues to reinforce your customer journey and create memorable moments aligned with your messaging. 
 
Durable and Brand-Appropriate Materials 
 
Select materials that support both your aesthetic and operational needs. For example, use durable vinyl for retail environments and sleek acrylics in executive spaces. Always match material selection to brand personality and foot traffic. 
 
Colour Consistency Across Locations 
 
Colour discrepancies are branding killers. Specify Pantone or CMYK standards to ensure printers and vendors across your locations deliver the same hue, every time. 

The Image360 Advantage: Branding at Scale 

As your strategic partner, Image360 specializes in scalable, multi-location branding. We provide: 
 

 
Whether launching new locations or refreshing current ones, we help your brand look consistent, credible, and professional—everywhere. 

Partner with Interior Branding Experts 

Professional interior signage creates more than an aesthetic upgrade—it creates experiential consistency. When branding is aligned across every location, it fosters customer loyalty, drives conversions, and enhances your reputation. 
 
Scalable interior graphics enable you to express your brand's personality clearly and consistently, regardless of your physical footprint. With the right team in place, your signage becomes a powerful, strategic tool for growth. 

Scalable Multi-Location Branding with Interior Graphics

How do you maintain a consistent brand experience when your business spans multiple cities or regions? The answer lies in scalable branding solutions—specifically, high-impact interior graphics that create branded environments across every location. 
 
This guide explores how interior signage and graphics support multi-location branding strategies, the challenges businesses face and proven tactics for delivering a cohesive customer experience at scale. 

The Power of Consistent Interior Branding 

Your brand identity extends far beyond your logo; it lives in every detail of your physical environment. Whether it’s a retail store in Florida or a corporate office in Chicago, the visual consistency of your space speaks volumes about your professionalism and standards. 
 
Interior graphics, including custom wall graphics, directional signage, and branded window films, help create a consistent customer experience. When these elements are uniform across locations, they reinforce your visual identity and increase brand recognition. 
 
Imagine walking into a franchise or national chain with completely different interior signage at each location. The disconnect can damage trust. But when every space shares the same visual identity, logos, wordmarks and brand colours, it builds customer confidence and enhances loyalty. 

Why Scalable Interior Graphics Matter for Multi-Location Brands 

Build Trust Through Brand Consistency 
 
Customers form opinions quickly. Uniform, high-quality interior branding across your locations sends a clear message: you’re professional, detail-oriented, and reliable. Scalable branding ensures that your signage, colour palette, and tone remain cohesive, regardless of the location. 
 
Enhance Brand Recognition and Recall 
 
The more consistently your interior graphics show up across all touchpoints, the easier it is for customers to recognize your brand in a crowded market. Whether it's franchise signage for an entire franchise or retail displays in 100 stores, consistency improves recall and positions your brand top-of-mind. 
 
Demonstrate Commitment to Quality 
 
Investing in coordinated branding—like high-end wall murals or branded wayfinding signage—signals your attention to detail. This communicates excellence not just visually but culturally, both to your customers and your team. 

Common Challenges with Nationwide Interior Branding 

Design Inconsistency 
 
Without centralized branding oversight, locations may interpret your visual guidelines differently. This leads to fragmented signage that weakens your brand message. 
 
Material & Quality Variations 
 
Access to specific signage materials or finishes can vary by region. These inconsistencies in interior signage installation can create noticeable differences across locations. 
 
Regulatory Compliance 
 
Different areas may have varying building codes for wall graphics, fire-rated materials, or window decals. Adapting while preserving brand integrity requires expertise in code-compliant signage. 
 
Project Coordination Complexity 
 
Managing multiple vendors across time zones is a logistical challenge. Miscommunication often results in delays, mismatched designs, or signage that fails to meet brand standards. 

Scalable Solutions for Interior Branding Success 

Centralized Brand Control + Local Execution 
 
A centralized approach ensures all design elements—colours, fonts, material specs—adhere to your brand identity. Local execution teams bring these standards to life on-site, adapting to local codes and physical environments. 
 
Standardized Signage Materials 
 
Using pre-approved branding materials ensures every custom wall graphic or acrylic sign looks the same, whether it’s installed in New York or Nevada. Standardization does not limit creativity—it enables scalable consistency. 
 
Professional Nationwide Signage Installation 
 
Partnering with a national signage company with national impact like Image360 gives you access to vetted installers who understand your brand and meet your quality standards. This reduces risk and improves efficiency. 

Creating Effective Branded Environments 

Strategic Placement of Interior Graphics 
 
Maximize visibility by placing graphics in high-traffic areas like lobbies, entrances, and corridors. Use visual cues to reinforce your customer journey and create memorable moments aligned with your messaging. 
 
Durable and Brand-Appropriate Materials 
 
Select materials that support both your aesthetic and operational needs. For example, use durable vinyl for retail environments and sleek acrylics in executive spaces. Always match material selection to brand personality and foot traffic. 
 
Colour Consistency Across Locations 
 
Colour discrepancies are branding killers. Specify Pantone or CMYK standards to ensure printers and vendors across your locations deliver the same hue, every time. 

The Image360 Advantage: Branding at Scale 

As your strategic partner, Image360 specializes in scalable, multi-location branding. We provide: 
 

 
Whether launching new locations or refreshing current ones, we help your brand look consistent, credible, and professional—everywhere. 

Partner with Interior Branding Experts 

Professional interior signage creates more than an aesthetic upgrade—it creates experiential consistency. When branding is aligned across every location, it fosters customer loyalty, drives conversions, and enhances your reputation. 
 
Scalable interior graphics enable you to express your brand's personality clearly and consistently, regardless of your physical footprint. With the right team in place, your signage becomes a powerful, strategic tool for growth. 

• Colors wield a lot of influence over customers, usually subconsciously.
• Yellow is often an attention-grabber and can help elevate certain messaging.
• Green is calming and often paired with other earth tones like browns.
• Red often signals immediate savings and an “act now!” attitude that can drive impulse purchases.
• Purple gives the impression of a luxurious experience.
• Blue often goes hand-in-hand with intelligence and trust.

• Serif fonts, such as Times New Roman and Garamond, are commonly considered traditional, reliable and sophisticated.
• Sans-serif choices like Arial, Helvetica or Calibri are considered as clean, modern and straightforward.
• Script fonts like Pacifico or Tangerine are associated with feelings of elegance, creativity and uniqueness.
• Decorative choices like Stencil and Phosphate are considered casual, flexible and original.

• Colors wield a lot of influence over customers, usually subconsciously.
• Yellow is often an attention-grabber and can help elevate certain messaging.
• Green is calming and often paired with other earth tones like browns.
• Red often signals immediate savings and an “act now!” attitude that can drive impulse purchases.
• Purple gives the impression of a luxurious experience.
• Blue often goes hand-in-hand with intelligence and trust.

• Serif fonts, such as Times New Roman and Garamond, are commonly considered traditional, reliable and sophisticated.
• Sans-serif choices like Arial, Helvetica or Calibri are considered as clean, modern and straightforward.
• Script fonts like Pacifico or Tangerine are associated with feelings of elegance, creativity and uniqueness.
• Decorative choices like Stencil and Phosphate are considered casual, flexible and original.

1. Planning your trade show display

• What is the best way to display your products?
• Do you need to secure them?
• Will you do a demo or show how they work?
• Does our product need a power source?
• What other services or intangible products do you want to advertise?

2. Keep your display simple

Trade show displays that have too much going on can actually overwhelm a potential client. Instead of scaring off your customers, draw them in by keeping the display simple, yet still eye-catching. Of course, you should have your product there, but you don’t want it to look cluttered. Before going to your event, set up your display and play around with the number of products until you hit that sweet spot. Something else to keep simple is the amount of information you offer people. You want them to know everything about the product you’re promoting without needing to carry around too many pamphlets or flyers. The key is to create a tidy-looking brochure and display rack so prospective customers can take one as needed. If someone doesn’t have time to spend at your booth, the brochure should give them enough information to understand everything they need to know about your business.

3. Show off your business and products with live demos

Live product demonstrations are a great way to show off your business and bring in new customers. You could offer demos every hour, on the hour or something similar so everyone knows when they can see your product in action. A quality trade show display should serve as a backdrop that supports your product demos and promotion throughout the event. While showing off your product, let other attendees at the convention give it a try. You may want to have a sample product specifically for this purpose so that you don’t run the risk of damaging any products. Keep in mind the more people try it, the more people will talk about it, the more people will come by your booth to give it a try themselves. This strategy will ultimately help you gain more exposure and build relationships with new customers.

4. Choose a trade show display that complements your product

The size of your product will largely determine the type of booth you end up using. Custom trade show booths from Image360 come in a variety of shapes, sizes, functions and abilities. For example, if you have a large product, make sure to fill up your space with hanging signs or interactive kiosks. While a large product itself might be best suited directly on the floor, there’s a lot you can do above and around it to draw attention. Small products have different needs. A custom booth for a small product might require bigger signs with more detailed graphics.

5. Light it up

Nothing draws more attention to a trade show display than lighting it up. While bright, flashy lights could get someone’s attention from across the room, it’s important to implement direct lighting into your display as well. For example, clamp lights can be used to spotlight certain products, the brochure rack or ceiling signs. Trade show booth lighting from Image360 can offer the ambiance you’re looking for. Unless your product works best in the dark, the brighter the booth, the better.

6. Collaborate with a professional

Although you and your team will probably come up with a great plan, it’s never a bad idea to run some things past the professionals at Image360. Discover all the possibilities available to you when creating a custom trade show display for your business. Figure out how long it will take to have a table throw, ceiling sign, display board or other items designed and ready for your upcoming show. As you learn what it takes on the side of the professionals, you’ll be better prepared to have what you need, when you need it.

Ready to begin? Look to Image360 for all of your trade show display needs!

Image360 is your all-in-one source for graphics that enhance, signage that works and displays that inform — including effective and affordable solutions for trade shows. We work with you closely from ideation through installation to attain the high quality you seek, while adhering to your timeframe and budget. Contact us to discover the many ways we can help you today!

Your 2024 Graphics Planning Guide!

This year’s gone by in a flash – and it’s already time to start planning for what the new year will bring you and your business. We know it can be a challenge to think about what 2024 has in store for you, so we’ve put together a guide to help you get ahead in your signage and graphics planning.

Every season brings its own marketing opportunities that can help you rise above the rest. Here are our recommendations, season-by-season, for what you should focus your marketing efforts on.

Winter: Trade Shows

You may be thinking, “industry events don’t typically happen in the winter, so why should I spend time on them now?” It’s simple – you don’t want to wait until you’re unpacking your displays to realize that they’re out-of-date or in need of replacement!

The warmer months are popular for , so take time in the earliest part of the year to plan ahead for them. Spend an afternoon in the in the coming months to take stock of what you currently have, and ask yourself if it aligns with your current brand standards or if anything is damaged. Be sure to also ask yourself if there’s anything you want to add to your displays that you don’t already have!

Spring: Outdoor Events

Community fairs, farmers markets, concerts, charity tournaments and other outdoor events start to make their return in spring, meaning it’s the best time to consider the signs and graphics you use outside. 

Consider what you can do to stand out in a crowd at one of these events: use to add dynamic motion to your logo, or add your branding to a tent that also helps protect your staff from the sun. are also a versatile option for guiding guests that you can repurpose for other uses at your business, too! Don’t forget your sponsors too – Having eye-catching on banners on site help identify those companies and organizations who are helping to make your event a success!

Summer: Upgrading Indoor & Outdoor Signage

The heat is on during the summertime, and lots of sunshine can fade out your older signs. It’s a perfect time to take a hard look at both your outdoor and indoor signage to see what can be upgraded, updated or replaced!

Outside, your signs often take a beating from the weather during the summer. Take note of post and panel or that’s faded, cracked or otherwise looking a little worn-out, and make plans to replace them before the end of the year. Don’t forget to take a look at night as well to make sure important visual messages are clearly seen 24-7.

Indoors, areas with a lot of natural light which have issues of glare can be addressed with window graphics – including perforated film which allows for visibility to the outside. For interior glass surfaces that could use additional privacy, but with a classic touch, consider adding that can also serve the additional purpose of showcasing your branding!

Fall: End of Year Sales & Promos

With the holiday season at the end of every year, you’ll want to start thinking about how you want to promote your end-of-year promotions and events  long before the holidays start to creep up on you! 

Temporary signage like , A-frames and window static clings are all great ways to promote your seasonal sales, so be sure to order ahead once you know what your game plan is. You can also put and banner stands to use to help grab attention where and when you need it – and they can be easily reused year-after-year, too! 

Whether you’re in retail or not, thinking about the experience your guests have when they enter your building is paramount, too. Think about enhancing blank walls or with custom vinyl graphics to point them in the right direction or create an ambiance that speaks to your values. 

Outside of what you have planned for 2024, be sure to expect the unexpected and set aside some of your marketing budget for things outside of your agenda. For instanceRequest a Free Quote

Your 2024 Graphics Planning Guide!

This year’s gone by in a flash – and it’s already time to start planning for what the new year will bring you and your business. We know it can be a challenge to think about what 2024 has in store for you, so we’ve put together a guide to help you get ahead in your signage and graphics planning.

Every season brings its own marketing opportunities that can help you rise above the rest. Here are our recommendations, season-by-season, for what you should focus your marketing efforts on.

Winter: Trade Shows

You may be thinking, “industry events don’t typically happen in the winter, so why should I spend time on them now?” It’s simple – you don’t want to wait until you’re unpacking your displays to realize that they’re out-of-date or in need of replacement!

The warmer months are popular for , so take time in the earliest part of the year to plan ahead for them. Spend an afternoon in the in the coming months to take stock of what you currently have, and ask yourself if it aligns with your current brand standards or if anything is damaged. Be sure to also ask yourself if there’s anything you want to add to your displays that you don’t already have!

Spring: Outdoor Events

Community fairs, farmers markets, concerts, charity tournaments and other outdoor events start to make their return in spring, meaning it’s the best time to consider the signs and graphics you use outside. 

Consider what you can do to stand out in a crowd at one of these events: use to add dynamic motion to your logo, or add your branding to a tent that also helps protect your staff from the sun. are also a versatile option for guiding guests that you can repurpose for other uses at your business, too! Don’t forget your sponsors too – Having eye-catching on banners on site help identify those companies and organizations who are helping to make your event a success!

Summer: Upgrading Indoor & Outdoor Signage

The heat is on during the summertime, and lots of sunshine can fade out your older signs. It’s a perfect time to take a hard look at both your outdoor and indoor signage to see what can be upgraded, updated or replaced!

Outside, your signs often take a beating from the weather during the summer. Take note of post and panel or that’s faded, cracked or otherwise looking a little worn-out, and make plans to replace them before the end of the year. Don’t forget to take a look at night as well to make sure important visual messages are clearly seen 24-7.

Indoors, areas with a lot of natural light which have issues of glare can be addressed with window graphics – including perforated film which allows for visibility to the outside. For interior glass surfaces that could use additional privacy, but with a classic touch, consider adding that can also serve the additional purpose of showcasing your branding!

Fall: End of Year Sales & Promos

With the holiday season at the end of every year, you’ll want to start thinking about how you want to promote your end-of-year promotions and events  long before the holidays start to creep up on you! 

Temporary signage like , A-frames and window static clings are all great ways to promote your seasonal sales, so be sure to order ahead once you know what your game plan is. You can also put and banner stands to use to help grab attention where and when you need it – and they can be easily reused year-after-year, too! 

Whether you’re in retail or not, thinking about the experience your guests have when they enter your building is paramount, too. Think about enhancing blank walls or with custom vinyl graphics to point them in the right direction or create an ambiance that speaks to your values. 

Outside of what you have planned for 2024, be sure to expect the unexpected and set aside some of your marketing budget for things outside of your agenda. For instanceRequest a Free Quote

Reusing COVID Signs & Graphics

Though your specific situation was likely somewhat unique, chances are that last year you ordered some signs and graphic solutions to help your business navigate the volatility created by the pandemic. Whether you needed to limit the amount of people in your space, direct visitors to specific curbside pickup areas, or help your customers and clients safely navigate your building, you likely had a specific goal in mind to help keep your company going while still adhering to social distancing guidelines. 

Fortunately, things seem to be looking up! In many areas, lockdown restrictions are beginning to ease, or have lifted completely, allowing for a sense of normalcy to return. You may not need to limit the number of guests in your store or space out foot traffic in your aisles anymore. 

But rather than toss out those COVID-related products you purchased, consider reusing them! Many of the signs and graphic options that were ideal for navigating the pandemic can still be useful to you in the future.  

How To Reuse Covid Signs

: These are one of the most durable and versatile sign options out there, so don’t let your A-frame purchase go to waste! Most A-frame styles allow you to swap out the graphics contained within, meaning that you can reuse your signage for plenty of future occasions. Use them to denote curbside pickup areas, promote a special event, showcase a daily special, or just add a friendly welcoming message to draw customers into your store. Since they’re able to stand up to harsh weather throughout the year, this is a great option for you to re-imagine and re-use again and again without spending much of your marketing budget on brand-new signage for each occasion. 

: If you’ve put up acrylic barriers around your store or restaurant’s cash wrap, don’t just toss them – take advantage of them! Consider using some of that space for graphics to promote your business’s products and services. By applying either permanent graphics, or more temporary solutions like static clings, you can meet your customers right at eye level during cheque-out to remind them of special deals they may have glossed over. Plus, during cold and flu season, they can still serve their original purpose by protecting your staff from the spread of germs. 

: You may have ordered standing banners last year to help your customers and clients with wayfinding, handwashing reminders, or updated building policies. But just because your messaging may have changed, that doesn’t mean that your banner purchase should go to waste – simply update the banner and reuse the stands to save yourself some cash! Banner stands can be reused for promoting your promotional events, highlighting special sales or showcasing new products.  

: Cleanliness isn’t becoming any less important, so don’t toss those handwashing or hygiene stations! Keep them around and continue to refill them throughout the year. Station them near high-touch areas in your building as a friendly reminder for your customers, clients and staff to stay safe, clean and healthy. 

Those are just a few options for how you can re-envision your COVID signs and graphics. Though your messaging has likely changed significantly since this time last year, that doesn’t mean you need entirely new communication solutions. Take a look at your signs and see what can be reinvigorated in your post-pandemic environment! 

Reusing COVID Signs & Graphics

Though your specific situation was likely somewhat unique, chances are that last year you ordered some signs and graphic solutions to help your business navigate the volatility created by the pandemic. Whether you needed to limit the amount of people in your space, direct visitors to specific curbside pickup areas, or help your customers and clients safely navigate your building, you likely had a specific goal in mind to help keep your company going while still adhering to social distancing guidelines. 

Fortunately, things seem to be looking up! In many areas, lockdown restrictions are beginning to ease, or have lifted completely, allowing for a sense of normalcy to return. You may not need to limit the number of guests in your store or space out foot traffic in your aisles anymore. 

But rather than toss out those COVID-related products you purchased, consider reusing them! Many of the signs and graphic options that were ideal for navigating the pandemic can still be useful to you in the future.  

How To Reuse Covid Signs

: These are one of the most durable and versatile sign options out there, so don’t let your A-frame purchase go to waste! Most A-frame styles allow you to swap out the graphics contained within, meaning that you can reuse your signage for plenty of future occasions. Use them to denote curbside pickup areas, promote a special event, showcase a daily special, or just add a friendly welcoming message to draw customers into your store. Since they’re able to stand up to harsh weather throughout the year, this is a great option for you to re-imagine and re-use again and again without spending much of your marketing budget on brand-new signage for each occasion. 

: If you’ve put up acrylic barriers around your store or restaurant’s cash wrap, don’t just toss them – take advantage of them! Consider using some of that space for graphics to promote your business’s products and services. By applying either permanent graphics, or more temporary solutions like static clings, you can meet your customers right at eye level during cheque-out to remind them of special deals they may have glossed over. Plus, during cold and flu season, they can still serve their original purpose by protecting your staff from the spread of germs. 

: You may have ordered standing banners last year to help your customers and clients with wayfinding, handwashing reminders, or updated building policies. But just because your messaging may have changed, that doesn’t mean that your banner purchase should go to waste – simply update the banner and reuse the stands to save yourself some cash! Banner stands can be reused for promoting your promotional events, highlighting special sales or showcasing new products.  

: Cleanliness isn’t becoming any less important, so don’t toss those handwashing or hygiene stations! Keep them around and continue to refill them throughout the year. Station them near high-touch areas in your building as a friendly reminder for your customers, clients and staff to stay safe, clean and healthy. 

Those are just a few options for how you can re-envision your COVID signs and graphics. Though your messaging has likely changed significantly since this time last year, that doesn’t mean you need entirely new communication solutions. Take a look at your signs and see what can be reinvigorated in your post-pandemic environment! 

Reusing COVID Signs & Graphics

Though your specific situation was likely somewhat unique, chances are that last year you ordered some signs and graphic solutions to help your business navigate the volatility created by the pandemic. Whether you needed to limit the amount of people in your space, direct visitors to specific curbside pickup areas, or help your customers and clients safely navigate your building, you likely had a specific goal in mind to help keep your company going while still adhering to social distancing guidelines. 

Fortunately, things seem to be looking up! In many areas, lockdown restrictions are beginning to ease, or have lifted completely, allowing for a sense of normalcy to return. You may not need to limit the number of guests in your store or space out foot traffic in your aisles anymore. 

But rather than toss out those COVID-related products you purchased, consider reusing them! Many of the signs and graphic options that were ideal for navigating the pandemic can still be useful to you in the future.  

How To Reuse Covid Signs

: These are one of the most durable and versatile sign options out there, so don’t let your A-frame purchase go to waste! Most A-frame styles allow you to swap out the graphics contained within, meaning that you can reuse your signage for plenty of future occasions. Use them to denote curbside pickup areas, promote a special event, showcase a daily special, or just add a friendly welcoming message to draw customers into your store. Since they’re able to stand up to harsh weather throughout the year, this is a great option for you to re-imagine and re-use again and again without spending much of your marketing budget on brand-new signage for each occasion. 

: If you’ve put up acrylic barriers around your store or restaurant’s cash wrap, don’t just toss them – take advantage of them! Consider using some of that space for graphics to promote your business’s products and services. By applying either permanent graphics, or more temporary solutions like static clings, you can meet your customers right at eye level during cheque-out to remind them of special deals they may have glossed over. Plus, during cold and flu season, they can still serve their original purpose by protecting your staff from the spread of germs. 

: You may have ordered standing banners last year to help your customers and clients with wayfinding, handwashing reminders, or updated building policies. But just because your messaging may have changed, that doesn’t mean that your banner purchase should go to waste – simply update the banner and reuse the stands to save yourself some cash! Banner stands can be reused for promoting your promotional events, highlighting special sales or showcasing new products.  

: Cleanliness isn’t becoming any less important, so don’t toss those handwashing or hygiene stations! Keep them around and continue to refill them throughout the year. Station them near high-touch areas in your building as a friendly reminder for your customers, clients and staff to stay safe, clean and healthy. 

Those are just a few options for how you can re-envision your COVID signs and graphics. Though your messaging has likely changed significantly since this time last year, that doesn’t mean you need entirely new communication solutions. Take a look at your signs and see what can be reinvigorated in your post-pandemic environment! 

Three Signs to Draw Attention to Your Property

Realtors and property managers know that in order to get top dollar on sales and leases, you need to have as many eyes on openings as possible. This means bringing in as many people as you can to open houses and capturing the widest amount of attention possible – it may still be a hot property market right now, but you know that getting better profits relies on bid wars starting between interested parties!  

Simply put, better signs lead to better offers. By making your presence known in your community with the right visual communications, you’ll see more impressions and better results. 

Consider how you might use these three sign types when it comes time to fill vacancies at your properties: 

Post and Panel Signs 

Even before construction is finished on a new development or building, you can use signs to advertise what will soon fill that space. Once a building is ready to receive new tenants, you can use them to inform people of your contact information, as well as of critical details like rental rates. Their “sandwiched” design allows for easy fabrication and installation just about anywhere, and you can build them big in order to really catch attention.  

Feather Flags 

Are you holding an open house at a model home or condo, or showcasing the potential of a commercial property for rent? Using along the roadside can catch more attention than other signage options due to their dynamic nature – feather flags catch the wind and flutter in the breeze for strong visual appeal. Consider using them during special events for when you want to make a big impact in your community. 

Yard Signs   

A tried-and-true classic real estate sign, are an economic and versatile choice. You can use them to advertise new developments still under construction, highlight realtors looking to help move properties, direct traffic to a recently opened building or bring attention to an open house event you’re hosting. Plus, they’re easily bought in bulk for you to use whenever and wherever you may need to.  

Of course, there are plenty of other signage options you can use around your properties that are for rent or sale, such as A-frame signs, banners, real estate frames and even vehicle graphics. If you need additional ideas for signs and graphics for your property, give us a call – we can set up a free consultation to discuss your needs! 

Three Signs to Draw Attention to Your Property

Realtors and property managers know that in order to get top dollar on sales and leases, you need to have as many eyes on openings as possible. This means bringing in as many people as you can to open houses and capturing the widest amount of attention possible – it may still be a hot property market right now, but you know that getting better profits relies on bid wars starting between interested parties!  

Simply put, better signs lead to better offers. By making your presence known in your community with the right visual communications, you’ll see more impressions and better results. 

Consider how you might use these three sign types when it comes time to fill vacancies at your properties: 

Post and Panel Signs 

Even before construction is finished on a new development or building, you can use signs to advertise what will soon fill that space. Once a building is ready to receive new tenants, you can use them to inform people of your contact information, as well as of critical details like rental rates. Their “sandwiched” design allows for easy fabrication and installation just about anywhere, and you can build them big in order to really catch attention.  

Feather Flags 

Are you holding an open house at a model home or condo, or showcasing the potential of a commercial property for rent? Using along the roadside can catch more attention than other signage options due to their dynamic nature – feather flags catch the wind and flutter in the breeze for strong visual appeal. Consider using them during special events for when you want to make a big impact in your community. 

Yard Signs   

A tried-and-true classic real estate sign, are an economic and versatile choice. You can use them to advertise new developments still under construction, highlight realtors looking to help move properties, direct traffic to a recently opened building or bring attention to an open house event you’re hosting. Plus, they’re easily bought in bulk for you to use whenever and wherever you may need to.  

Of course, there are plenty of other signage options you can use around your properties that are for rent or sale, such as A-frame signs, banners, real estate frames and even vehicle graphics. If you need additional ideas for signs and graphics for your property, give us a call – we can set up a free consultation to discuss your needs! 

Three Signs to Draw Attention to Your Property

Realtors and property managers know that in order to get top dollar on sales and leases, you need to have as many eyes on openings as possible. This means bringing in as many people as you can to open houses and capturing the widest amount of attention possible – it may still be a hot property market right now, but you know that getting better profits relies on bid wars starting between interested parties!  

Simply put, better signs lead to better offers. By making your presence known in your community with the right visual communications, you’ll see more impressions and better results. 

Consider how you might use these three sign types when it comes time to fill vacancies at your properties: 

Post and Panel Signs 

Even before construction is finished on a new development or building, you can use signs to advertise what will soon fill that space. Once a building is ready to receive new tenants, you can use them to inform people of your contact information, as well as of critical details like rental rates. Their “sandwiched” design allows for easy fabrication and installation just about anywhere, and you can build them big in order to really catch attention.  

Feather Flags 

Are you holding an open house at a model home or condo, or showcasing the potential of a commercial property for rent? Using along the roadside can catch more attention than other signage options due to their dynamic nature – feather flags catch the wind and flutter in the breeze for strong visual appeal. Consider using them during special events for when you want to make a big impact in your community. 

Yard Signs   

A tried-and-true classic real estate sign, are an economic and versatile choice. You can use them to advertise new developments still under construction, highlight realtors looking to help move properties, direct traffic to a recently opened building or bring attention to an open house event you’re hosting. Plus, they’re easily bought in bulk for you to use whenever and wherever you may need to.  

Of course, there are plenty of other signage options you can use around your properties that are for rent or sale, such as A-frame signs, banners, real estate frames and even vehicle graphics. If you need additional ideas for signs and graphics for your property, give us a call – we can set up a free consultation to discuss your needs! 

Clearly A Winner: 5 Useful Applications For Window Films!

Popular solutions for offices and other facilities, window films are constructed of a thin, strong sheet of polyester laminate that’s treated in a number of ways to improve the look or performance of existing windows and doors.

Typically, the film is applied to the interior surface of the existing glass as a retrofit. While some window films adhere to glass through the principal of static cling, most feature an adhesive that bonds the film to the glass surface. The other side has a scratch-resistant coating for durability.

When compared to many other options, window films are economical. They’re also attractive, easy to clean, long-wearing and can be removed easily and inexpensively without damaging glass! This makes them a useful addition to even leased office spaces.

You can select from multiple styles of window films including clear or tinted colours as well as styles that replicate frosted glass, etched glass and stained glass. An endless variety of prints, patterns, and designs is possible. As you’ll read below, window film is also readily customizable (e.g., with logos) for one-of-a-kind applications

How do users employ these affordable and versatile solutions? Here are five useful applications for window films. Use them to:

Ensure office privacy: Many choose to add tinted or textured films to the windows of executive offices or conference rooms to add a measure of confidentiality to the VIPs or presentation materials that may be present or on display within. The effect isn't overly secretive or heavy-handed. While preventing lingering gazes, window films allow a measure of light to pass through. They maintain the airy, bright and open feel of any operation.   Enhance interior décor: Creative designers look at all surfaces — including interior glass — as opportunities to accent an office space. A subtle pattern in a carpet or wallpaper can easily be replicated on window film, When applied to selected glass surfaces on cubicle dividers, doors and windows, you can unify the décor and improve the aesthetics of any office. Support company branding: While single-colour tints, frosted and etched window films are common, many opt to design their window films with their logo and corporate colours. Others choose to go with a design theme that accents their core business. A consumer products firm, for example, might replicate the look of its packaging on its window film. On the other hand, a building company might display a range of hand tools.      Improve employee comfort: Treating your office windows with solar window tinting can reduce heating and cooling expenses by minimizing solar heat gain in the summer. Window film can also prevent heat from escaping in the winter. Workers and guests will be more comfortable and since solar window tinting is economical, your accountant will be too! By using a solar control film, you can reduce your office energy bills by up to 30%! Protect your business: On buildings, windows are often considered “weak spots” and are attractive points of entry to burglars. Applied to the inside of your exterior-facing windows, commercial security film adds an invisible protective layer that holds the glass in place if it’s broken. This delays the entry of any criminal, deterring their efforts to break in.

Related Pages:

: Two Ways You’ll Benefit With Frosted Window Films For Offices

Ready to begin? Look to for any, several or all of your needs.

Image360 is your all-in-one source for graphics that enhance, signage that works and displays that inform. We work with you closely from imagination through installation to attain the high quality you seek, while adhering to your timeframe and budget. or drop by today to discover the many ways we can help you. 

Clearly A Winner: 5 Useful Applications For Window Films!

Popular solutions for offices and other facilities, window films are constructed of a thin, strong sheet of polyester laminate that’s treated in a number of ways to improve the look or performance of existing windows and doors.

Typically, the film is applied to the interior surface of the existing glass as a retrofit. While some window films adhere to glass through the principal of static cling, most feature an adhesive that bonds the film to the glass surface. The other side has a scratch-resistant coating for durability.

When compared to many other options, window films are economical. They’re also attractive, easy to clean, long-wearing and can be removed easily and inexpensively without damaging glass! This makes them a useful addition to even leased office spaces.

You can select from multiple styles of window films including clear or tinted colours as well as styles that replicate frosted glass, etched glass and stained glass. An endless variety of prints, patterns, and designs is possible. As you’ll read below, window film is also readily customizable (e.g., with logos) for one-of-a-kind applications

How do users employ these affordable and versatile solutions? Here are five useful applications for window films. Use them to:

Ensure office privacy: Many choose to add tinted or textured films to the windows of executive offices or conference rooms to add a measure of confidentiality to the VIPs or presentation materials that may be present or on display within. The effect isn't overly secretive or heavy-handed. While preventing lingering gazes, window films allow a measure of light to pass through. They maintain the airy, bright and open feel of any operation.   Enhance interior décor: Creative designers look at all surfaces — including interior glass — as opportunities to accent an office space. A subtle pattern in a carpet or wallpaper can easily be replicated on window film, When applied to selected glass surfaces on cubicle dividers, doors and windows, you can unify the décor and improve the aesthetics of any office. Support company branding: While single-colour tints, frosted and etched window films are common, many opt to design their window films with their logo and corporate colours. Others choose to go with a design theme that accents their core business. A consumer products firm, for example, might replicate the look of its packaging on its window film. On the other hand, a building company might display a range of hand tools.      Improve employee comfort: Treating your office windows with solar window tinting can reduce heating and cooling expenses by minimizing solar heat gain in the summer. Window film can also prevent heat from escaping in the winter. Workers and guests will be more comfortable and since solar window tinting is economical, your accountant will be too! By using a solar control film, you can reduce your office energy bills by up to 30%! Protect your business: On buildings, windows are often considered “weak spots” and are attractive points of entry to burglars. Applied to the inside of your exterior-facing windows, commercial security film adds an invisible protective layer that holds the glass in place if it’s broken. This delays the entry of any criminal, deterring their efforts to break in.

Related Pages:

: Two Ways You’ll Benefit With Frosted Window Films For Offices

Ready to begin? Look to for any, several or all of your needs.

Image360 is your all-in-one source for graphics that enhance, signage that works and displays that inform. We work with you closely from imagination through installation to attain the high quality you seek, while adhering to your timeframe and budget. or drop by today to discover the many ways we can help you. 

Clearly A Winner: 5 Useful Applications For Window Films!

Popular solutions for offices and other facilities, window films are constructed of a thin, strong sheet of polyester laminate that’s treated in a number of ways to improve the look or performance of existing windows and doors.

Typically, the film is applied to the interior surface of the existing glass as a retrofit. While some window films adhere to glass through the principal of static cling, most feature an adhesive that bonds the film to the glass surface. The other side has a scratch-resistant coating for durability.

When compared to many other options, window films are economical. They’re also attractive, easy to clean, long-wearing and can be removed easily and inexpensively without damaging glass! This makes them a useful addition to even leased office spaces.

You can select from multiple styles of window films including clear or tinted colours as well as styles that replicate frosted glass, etched glass and stained glass. An endless variety of prints, patterns, and designs is possible. As you’ll read below, window film is also readily customizable (e.g., with logos) for one-of-a-kind applications

How do users employ these affordable and versatile solutions? Here are five useful applications for window films. Use them to:

Ensure office privacy: Many choose to add tinted or textured films to the windows of executive offices or conference rooms to add a measure of confidentiality to the VIPs or presentation materials that may be present or on display within. The effect isn't overly secretive or heavy-handed. While preventing lingering gazes, window films allow a measure of light to pass through. They maintain the airy, bright and open feel of any operation.   Enhance interior décor: Creative designers look at all surfaces — including interior glass — as opportunities to accent an office space. A subtle pattern in a carpet or wallpaper can easily be replicated on window film, When applied to selected glass surfaces on cubicle dividers, doors and windows, you can unify the décor and improve the aesthetics of any office. Support company branding: While single-colour tints, frosted and etched window films are common, many opt to design their window films with their logo and corporate colours. Others choose to go with a design theme that accents their core business. A consumer products firm, for example, might replicate the look of its packaging on its window film. On the other hand, a building company might display a range of hand tools.      Improve employee comfort: Treating your office windows with solar window tinting can reduce heating and cooling expenses by minimizing solar heat gain in the summer. Window film can also prevent heat from escaping in the winter. Workers and guests will be more comfortable and since solar window tinting is economical, your accountant will be too! By using a solar control film, you can reduce your office energy bills by up to 30%! Protect your business: On buildings, windows are often considered “weak spots” and are attractive points of entry to burglars. Applied to the inside of your exterior-facing windows, commercial security film adds an invisible protective layer that holds the glass in place if it’s broken. This delays the entry of any criminal, deterring their efforts to break in.

Related Pages:

: Two Ways You’ll Benefit With Frosted Window Films For Offices

Ready to begin? Look to for any, several or all of your needs.

Image360 is your all-in-one source for graphics that enhance, signage that works and displays that inform. We work with you closely from imagination through installation to attain the high quality you seek, while adhering to your timeframe and budget. or drop by today to discover the many ways we can help you. 

10 Spaces Every School Should Update With Signs Before Reopening

The COVID-19 pandemic has disrupted the lives of students, faculty and education workers across the country. While there is no universal approach to reopening, every school and university, no matter how big or small, has a responsibility to create an environment that feels welcoming and safe for all.

Communication will play an integral part in this, especially environmental communications. Signs and graphics have always been used to provide direction, impart information and inspire new behavior, but in a world adapting to a whole new mode of thinking, they become guiding lights on the pathway to safety.

, which helps administrators make reopening decisions during the COVID-19 pandemic. One thing it makes clear is that before reopening there must be a system in place that will effectively train students and staff to follow hygiene, social distancing and other best practices. Such a system will depend on clear visual communications that catch attention, influence actions and instill confidence.

Every school contains many interrelated environments that each have their own specific requirements.  When looking at classrooms, dining areas, gymnasiums, libraries — and the hallways that connect them all together – having a cohesive communication effort is paramount.

Now is the time for school administrators to assess their environment from a new perspective. Be prepared to adjust furniture, desks and other items, identify safety hazards and opportunities, and install new signs and graphics that facilitate the health and safety of students, visitors, and staff while adhering to public health recommendations.

With that in mind, here are ten key spaces every school should look to upgrade as they lay the groundwork for their reopening:

1. School Exterior

Your school exterior might be one of the most challenging spaces to address with signage. It’s highly visible and the first space students will see as they arrive, so it’s the prime spot to impart vital information. However, you don’t want to overwhelm them with too many competing messages at once. We recommend keeping signage here simple while focusing on the most important messages that will put everyone on the right track.

Yard signs can incorporate directional messages or imagery to point students and staff where they need to go (especially important if the usual access points have changed) or can enforce basic best practices like maintaining six feet social distancing. If you’re enforcing temperature checks upon entry, these can be designated using wayfinding yard signs, pedestal signs and banners.

As students get closer to the main entrance, now is the time to use A-frames and window graphics to communicate more in-depth messaging such as admittance policies, health and hygiene rules or new schedules and procedures.

As you plan these outRequest a Free Quote

10 Spaces Every School Should Update With Signs Before Reopening

The COVID-19 pandemic has disrupted the lives of students, faculty and education workers across the country. While there is no universal approach to reopening, every school and university, no matter how big or small, has a responsibility to create an environment that feels welcoming and safe for all.

Communication will play an integral part in this, especially environmental communications. Signs and graphics have always been used to provide direction, impart information and inspire new behavior, but in a world adapting to a whole new mode of thinking, they become guiding lights on the pathway to safety.

, which helps administrators make reopening decisions during the COVID-19 pandemic. One thing it makes clear is that before reopening there must be a system in place that will effectively train students and staff to follow hygiene, social distancing and other best practices. Such a system will depend on clear visual communications that catch attention, influence actions and instill confidence.

Every school contains many interrelated environments that each have their own specific requirements.  When looking at classrooms, dining areas, gymnasiums, libraries — and the hallways that connect them all together – having a cohesive communication effort is paramount.

Now is the time for school administrators to assess their environment from a new perspective. Be prepared to adjust furniture, desks and other items, identify safety hazards and opportunities, and install new signs and graphics that facilitate the health and safety of students, visitors, and staff while adhering to public health recommendations.

With that in mind, here are ten key spaces every school should look to upgrade as they lay the groundwork for their reopening:

1. School Exterior

Your school exterior might be one of the most challenging spaces to address with signage. It’s highly visible and the first space students will see as they arrive, so it’s the prime spot to impart vital information. However, you don’t want to overwhelm them with too many competing messages at once. We recommend keeping signage here simple while focusing on the most important messages that will put everyone on the right track.

Yard signs can incorporate directional messages or imagery to point students and staff where they need to go (especially important if the usual access points have changed) or can enforce basic best practices like maintaining six feet social distancing. If you’re enforcing temperature checks upon entry, these can be designated using wayfinding yard signs, pedestal signs and banners.

As students get closer to the main entrance, now is the time to use A-frames and window graphics to communicate more in-depth messaging such as admittance policies, health and hygiene rules or new schedules and procedures.

As you plan these outRequest a Free Quote

10 Spaces Every School Should Update With Signs Before Reopening

The COVID-19 pandemic has disrupted the lives of students, faculty and education workers across the country. While there is no universal approach to reopening, every school and university, no matter how big or small, has a responsibility to create an environment that feels welcoming and safe for all.

Communication will play an integral part in this, especially environmental communications. Signs and graphics have always been used to provide direction, impart information and inspire new behavior, but in a world adapting to a whole new mode of thinking, they become guiding lights on the pathway to safety.

, which helps administrators make reopening decisions during the COVID-19 pandemic. One thing it makes clear is that before reopening there must be a system in place that will effectively train students and staff to follow hygiene, social distancing and other best practices. Such a system will depend on clear visual communications that catch attention, influence actions and instill confidence.

Every school contains many interrelated environments that each have their own specific requirements.  When looking at classrooms, dining areas, gymnasiums, libraries — and the hallways that connect them all together – having a cohesive communication effort is paramount.

Now is the time for school administrators to assess their environment from a new perspective. Be prepared to adjust furniture, desks and other items, identify safety hazards and opportunities, and install new signs and graphics that facilitate the health and safety of students, visitors, and staff while adhering to public health recommendations.

With that in mind, here are ten key spaces every school should look to upgrade as they lay the groundwork for their reopening:

1. School Exterior

Your school exterior might be one of the most challenging spaces to address with signage. It’s highly visible and the first space students will see as they arrive, so it’s the prime spot to impart vital information. However, you don’t want to overwhelm them with too many competing messages at once. We recommend keeping signage here simple while focusing on the most important messages that will put everyone on the right track.

Yard signs can incorporate directional messages or imagery to point students and staff where they need to go (especially important if the usual access points have changed) or can enforce basic best practices like maintaining six feet social distancing. If you’re enforcing temperature checks upon entry, these can be designated using wayfinding yard signs, pedestal signs and banners.

As students get closer to the main entrance, now is the time to use A-frames and window graphics to communicate more in-depth messaging such as admittance policies, health and hygiene rules or new schedules and procedures.

As you plan these outRequest a Free Quote

Four Creative Places for Custom Signs

Custom signage is the key to bringing your brand identity to life and promoting your business – from eye-catching outdoor signs that attract customers to dynamic indoor graphics that welcome guests. Although colours, fonts and imagery are all important aspects of the design process, deciding where to put your signage is also vital to planning your next project.

Unique Places For Custom Signage

Signage gives you the opportunity to be creative, especially when it comes to placement. Consider these spots for your signage and go beyond the “norm” to leverage your space and highlight your brand.

Floors and Steps

With , you can turn ordinary hallways and staircases into areas that enhance your brand presence, guide foot traffic and help customers navigate your business with ease. These are prime spots to consider for not only indoor graphics, but also outdoor signage. You can get creative with outdoor walkways and pathways leading up to your business and incorporate branding, quotes and fun images that create an immersive experience.

Business Entryways

The entryway of your business is a prime spot for promoting specials, sales, events and your brand. From traditional door and to and awnings, signs and graphics in these spots should be designed to attract and welcome customers. This is also a perfect spot to show off your brand’s colours, fonts and logo to help create a cohesive branding experience from the moment someone steps foot in your business.

Vehicles: Marketing on the Move

Whether you have a few cars or a , custom graphics put your marketing and advertising efforts on the road, ultimately reaching more potential customers and spreading brand awareness. can work for any type of vehicle – from cars and trucks to vans and boats.

Building Elevators

Elevator doors are great for temporary custom graphics that promote upcoming events and seasonal specials.  This is also a unique spot for wayfinding signage to help guests find the right floor and navigate your building.

When it comes to the design and placement of your custom signage, the possibilities are endless. If you can dream it, we can put a sign on it! Our team of experts will help you find the right solution that fits both your budget and business needs. to get started on your next project!

The Ultimate Retail Signage Checklist: Maximize Your Store’s Potential

With so many responsibilities for retail businesses to juggle, it’s easy to overlook crucial opportunities to connect with customers and increase sales. That’s why effective signage is more than just an afterthought – it’s essential. 

Well-placed and thoughtfully designed signs don’t just look appealing, they drive engagement, guide customers and ultimately boost revenue.  

Why Does Retail Signage Matter? 

Signs are your silent salespeople and can truly make a difference for customer experience in your business. Great can build brand recognition, create a welcoming environment and even increase the likelihood of purchase.  

But not all signs are created equal. A poorly designed or misplaced sign can do more harm than good. That’s why it’s critical to assess your signage with intention and precision.  

Here’s a step-by-step checklist to help you optimize your store’s signage for maximum impact. 

Step 1: Design an Eye-Catching Retail Sign 

The success of your signage begins with its design. A great design isn’t just about nice aesthetics – it’s about functionality. There are key elements to consider when creating effective and engaging signs that resonate with your audience: 

• Fonts: Are your fonts bold, clean and easy to read from a distance? Avoid overly decorative or small fonts that can compromise legibility.  

  • Colors: Do your color choices create strong contrasts for optimal readability? Striking color combinations can make your sign pop while maintaining visual balance. Do they also correspond with your branding? Brand consistency helps foster a lasting connection with customers. 

    • Images: Are your graphics and photos clearRequest a Free Quote

The Ultimate Retail Signage Checklist: Maximize Your Store’s Potential

With so many responsibilities for retail businesses to juggle, it’s easy to overlook crucial opportunities to connect with customers and increase sales. That’s why effective signage is more than just an afterthought – it’s essential. 

Well-placed and thoughtfully designed signs don’t just look appealing, they drive engagement, guide customers and ultimately boost revenue.  

Why Does Retail Signage Matter? 

Signs are your silent salespeople and can truly make a difference for customer experience in your business. Great can build brand recognition, create a welcoming environment and even increase the likelihood of purchase.  

But not all signs are created equal. A poorly designed or misplaced sign can do more harm than good. That’s why it’s critical to assess your signage with intention and precision.  

Here’s a step-by-step checklist to help you optimize your store’s signage for maximum impact. 

Step 1: Design an Eye-Catching Retail Sign 

The success of your signage begins with its design. A great design isn’t just about nice aesthetics – it’s about functionality. There are key elements to consider when creating effective and engaging signs that resonate with your audience: 

• Fonts: Are your fonts bold, clean and easy to read from a distance? Avoid overly decorative or small fonts that can compromise legibility.  

  • Colors: Do your color choices create strong contrasts for optimal readability? Striking color combinations can make your sign pop while maintaining visual balance. Do they also correspond with your branding? Brand consistency helps foster a lasting connection with customers. 

    • Images: Are your graphics and photos clearRequest a Free Quote

The Ultimate Retail Signage Checklist: Maximize Your Store’s Potential

With so many responsibilities for retail businesses to juggle, it’s easy to overlook crucial opportunities to connect with customers and increase sales. That’s why effective signage is more than just an afterthought – it’s essential. 

Well-placed and thoughtfully designed signs don’t just look appealing, they drive engagement, guide customers and ultimately boost revenue.  

Why Does Retail Signage Matter? 

Signs are your silent salespeople and can truly make a difference for customer experience in your business. Great can build brand recognition, create a welcoming environment and even increase the likelihood of purchase.  

But not all signs are created equal. A poorly designed or misplaced sign can do more harm than good. That’s why it’s critical to assess your signage with intention and precision.  

Here’s a step-by-step checklist to help you optimize your store’s signage for maximum impact. 

Step 1: Design an Eye-Catching Retail Sign 

The success of your signage begins with its design. A great design isn’t just about nice aesthetics – it’s about functionality. There are key elements to consider when creating effective and engaging signs that resonate with your audience: 

• Fonts: Are your fonts bold, clean and easy to read from a distance? Avoid overly decorative or small fonts that can compromise legibility.  

  • Colors: Do your color choices create strong contrasts for optimal readability? Striking color combinations can make your sign pop while maintaining visual balance. Do they also correspond with your branding? Brand consistency helps foster a lasting connection with customers. 

    • Images: Are your graphics and photos clearRequest a Free Quote

The Ultimate Retail Signage Checklist: Maximize Your Store’s Potential

With so many responsibilities for retail businesses to juggle, it’s easy to overlook crucial opportunities to connect with customers and increase sales. That’s why effective signage is more than just an afterthought – it’s essential. 

Well-placed and thoughtfully designed signs don’t just look appealing, they drive engagement, guide customers and ultimately boost revenue.  

Why Does Retail Signage Matter? 

Signs are your silent salespeople and can truly make a difference for customer experience in your business. Great can build brand recognition, create a welcoming environment and even increase the likelihood of purchase.  

But not all signs are created equal. A poorly designed or misplaced sign can do more harm than good. That’s why it’s critical to assess your signage with intention and precision.  

Here’s a step-by-step checklist to help you optimize your store’s signage for maximum impact. 

Step 1: Design an Eye-Catching Retail Sign 

The success of your signage begins with its design. A great design isn’t just about nice aesthetics – it’s about functionality. There are key elements to consider when creating effective and engaging signs that resonate with your audience: 

• Fonts: Are your fonts bold, clean and easy to read from a distance? Avoid overly decorative or small fonts that can compromise legibility.  

  • Colors: Do your color choices create strong contrasts for optimal readability? Striking color combinations can make your sign pop while maintaining visual balance. Do they also correspond with your branding? Brand consistency helps foster a lasting connection with customers. 

    • Images: Are your graphics and photos clearRequest a Free Quote

Frosted Glass: How Can You Use It for Your Business

Frosted glass may be a popular aesthetic choice for homes, but it can also be used to promote your brand, provide privacy to your business and attract visitors’ attention. You often see it used in modern high-rise buildings, elegant restaurants, stores and doctors’ offices.

But not all frosted glass is the same. Next time you see what you think is frosted glass – look closer.

You may discover that what you thought was traditional frosted glass is actually etched vinyl graphics that are applied to clear glass or a mirror. This type of frosted glass comes in adhesive sheets and is similar to other materials that sign companies use, but it displays a frosted effect when applied to glass.

Traditional techniques for frosted glass use fluoride acids or sandblasting. The process is labour-intensive and leaves little room for error. Vinyl graphics that create a frosted glass appearance are more affordable, easy to install and allow flexibility for you to change the design in the future.

How Can You Use Frosted Glass at Your Business?

Whether you are searching for a classy look or more privacy for your business, frosted glass is a professional, versatile design element that can be used in many unique ways.

Promote Brand Awareness

Frosted glass in vinyl is a great way to showcase your brand. Whatever makes you stand out to customers should be written in vinyl frosted glass at the entrance to your business. By the time new visitors cross your threshold, they will already have a favourable impression of you and your brand.

Increase Walk-In Traffic

Are a high percentage of your new customers walk-ins? Your frosted glass entrance should be both inviting and informational to any potential customer that walks by your business.

Consider adding some of the following information to your design:

– Answers to common questions from prospective customers

– Business hours

– Current specials or promotions

– Contact information or social media channels

The right design will make your business look friendly, approachable and give new customers a great first impression.

Provide Privacy in an Open Office Layout

In modern offices, open layouts are very common. Companies tend to prefer them because they can change floorplans with relative ease, and employees like them because they feel less oppressive and promote community within the office.

However, the biggest challenge in an open layout is providing privacy. Everyone enjoys the natural light that passes through glass-walled offices and conference rooms, but nobody likes feeling completely on display throughout the workday.

create a frosted glass look that allows diffused light to pass through while obscuring what’s happening on the other side. They can even be cut and configured to create frosted glass art, designs or messages.

Help Visitors Navigate Your Business With Lettered Signage

Not only is frosted glass attractive and affordable, but it is also useful when creating and designing a functional space for your customers. You can mount a label on a glass door or wall with names, room numbers and any other information that can be useful to visitors walking through your business.

Ready To Bring Frosted Glass to Your Business?

These are only a few ideas of what is possible when incorporating frosted glass into your business. Bring your goals to Image360 Perrysburg and we’ll discuss how to bring your creative ideas to life. As experts in signage, graphics and displays, we’ll find an affordable solution that meets your needs and exceeds your expectations. to get started!

Frosted Glass: How Can You Use It for Your Business

Frosted glass may be a popular aesthetic choice for homes, but it can also be used to promote your brand, provide privacy to your business and attract visitors’ attention. You often see it used in modern high-rise buildings, elegant restaurants, stores and doctors’ offices.

But not all frosted glass is the same. Next time you see what you think is frosted glass – look closer.

You may discover that what you thought was traditional frosted glass is actually etched vinyl graphics that are applied to clear glass or a mirror. This type of frosted glass comes in adhesive sheets and is similar to other materials that sign companies use, but it displays a frosted effect when applied to glass.

Traditional techniques for frosted glass use fluoride acids or sandblasting. The process is labour-intensive and leaves little room for error. Vinyl graphics that create a frosted glass appearance are more affordable, easy to install and allow flexibility for you to change the design in the future.

How Can You Use Frosted Glass at Your Business?

Whether you are searching for a classy look or more privacy for your business, frosted glass is a professional, versatile design element that can be used in many unique ways.

Promote Brand Awareness

Frosted glass in vinyl is a great way to showcase your brand. Whatever makes you stand out to customers should be written in vinyl frosted glass at the entrance to your business. By the time new visitors cross your threshold, they will already have a favourable impression of you and your brand.

Increase Walk-In Traffic

Are a high percentage of your new customers walk-ins? Your frosted glass entrance should be both inviting and informational to any potential customer that walks by your business.

Consider adding some of the following information to your design:

– Answers to common questions from prospective customers

– Business hours

– Current specials or promotions

– Contact information or social media channels

The right design will make your business look friendly, approachable and give new customers a great first impression.

Provide Privacy in an Open Office Layout

In modern offices, open layouts are very common. Companies tend to prefer them because they can change floorplans with relative ease, and employees like them because they feel less oppressive and promote community within the office.

However, the biggest challenge in an open layout is providing privacy. Everyone enjoys the natural light that passes through glass-walled offices and conference rooms, but nobody likes feeling completely on display throughout the workday.

create a frosted glass look that allows diffused light to pass through while obscuring what’s happening on the other side. They can even be cut and configured to create frosted glass art, designs or messages.

Help Visitors Navigate Your Business With Lettered Signage

Not only is frosted glass attractive and affordable, but it is also useful when creating and designing a functional space for your customers. You can mount a label on a glass door or wall with names, room numbers and any other information that can be useful to visitors walking through your business.

Ready To Bring Frosted Glass to Your Business?

These are only a few ideas of what is possible when incorporating frosted glass into your business. Bring your goals to Image360 Perrysburg and we’ll discuss how to bring your creative ideas to life. As experts in signage, graphics and displays, we’ll find an affordable solution that meets your needs and exceeds your expectations. to get started!

Frosted Glass: How Can You Use It for Your Business

Frosted glass may be a popular aesthetic choice for homes, but it can also be used to promote your brand, provide privacy to your business and attract visitors’ attention. You often see it used in modern high-rise buildings, elegant restaurants, stores and doctors’ offices.

But not all frosted glass is the same. Next time you see what you think is frosted glass – look closer.

You may discover that what you thought was traditional frosted glass is actually etched vinyl graphics that are applied to clear glass or a mirror. This type of frosted glass comes in adhesive sheets and is similar to other materials that sign companies use, but it displays a frosted effect when applied to glass.

Traditional techniques for frosted glass use fluoride acids or sandblasting. The process is labour-intensive and leaves little room for error. Vinyl graphics that create a frosted glass appearance are more affordable, easy to install and allow flexibility for you to change the design in the future.

How Can You Use Frosted Glass at Your Business?

Whether you are searching for a classy look or more privacy for your business, frosted glass is a professional, versatile design element that can be used in many unique ways.

Promote Brand Awareness

Frosted glass in vinyl is a great way to showcase your brand. Whatever makes you stand out to customers should be written in vinyl frosted glass at the entrance to your business. By the time new visitors cross your threshold, they will already have a favourable impression of you and your brand.

Increase Walk-In Traffic

Are a high percentage of your new customers walk-ins? Your frosted glass entrance should be both inviting and informational to any potential customer that walks by your business.

Consider adding some of the following information to your design:

– Answers to common questions from prospective customers

– Business hours

– Current specials or promotions

– Contact information or social media channels

The right design will make your business look friendly, approachable and give new customers a great first impression.

Provide Privacy in an Open Office Layout

In modern offices, open layouts are very common. Companies tend to prefer them because they can change floorplans with relative ease, and employees like them because they feel less oppressive and promote community within the office.

However, the biggest challenge in an open layout is providing privacy. Everyone enjoys the natural light that passes through glass-walled offices and conference rooms, but nobody likes feeling completely on display throughout the workday.

create a frosted glass look that allows diffused light to pass through while obscuring what’s happening on the other side. They can even be cut and configured to create frosted glass art, designs or messages.

Help Visitors Navigate Your Business With Lettered Signage

Not only is frosted glass attractive and affordable, but it is also useful when creating and designing a functional space for your customers. You can mount a label on a glass door or wall with names, room numbers and any other information that can be useful to visitors walking through your business.

Ready To Bring Frosted Glass to Your Business?

These are only a few ideas of what is possible when incorporating frosted glass into your business. Bring your goals to Image360 Perrysburg and we’ll discuss how to bring your creative ideas to life. As experts in signage, graphics and displays, we’ll find an affordable solution that meets your needs and exceeds your expectations. to get started!

The Art of Color Psychology in Environmental Design: How Colors Speak to Us

When it comes to designing good environmental graphics, colors do more than just meet the eye – they trigger emotional and psychological responses in your audience. Incorporating strategic color choices into your environmental design is an essential part of the process of creating user experiences that captivate and inspire your target audience in unique ways. 

Color psychology is an interdisciplinary field that incorporates architecture, design and psychology in order to understand how our physical surroundings can influence our mental state at any given time. A stronger understanding of how your audience’s mind will perceive a space based on the color choices you make can help you decide what the space should look like. 

What colors are best for my space? 

Generally speaking, warm colors like red and yellow evoke a sense of energy, and are great for social spaces, while cooler colors like blues and greens are better for calming, relaxation-focused environments (1). Your choices will depend on your industry, what kind of personality your business hopes to convey, as well as what each individual space is being used for within a larger building. 

When it comes down to picking the right shade for you and your environment, think about the associated psychological effects that they may bring for your staff and guests. 

What else do I need to consider in my design? 

Workplace layouts go well beyond color choices. You’ll want to ensure that your goal – whether it be fostering collaboration, increasing productivity, inspiring purchases or anything else – can be met through other means of environmental design.  

Emerging trends in design have helped make spaces of all kinds more aligned with the goals that drive them. Minimalism and eco-friendly designs are both at the forefront of these trends, with many designers going out of their way to reduce visual clutter, or to bring the outdoors in. Being environmentally friendly with your design can also help enhance your brand reputation among your customers, too! 

You’ll also want to consider overall comfort at work though ergonomics, which can involve choosing what kind of desks and chairs your employees receive – but also boils down to having an overall comfortable, well-designed workspace. A happy staff is a more motivated, productive staff! 

Leveraging color psychology in your design is an art, but we’re here to help. Contact us for a free consultation on how your workplace or storefront can be improved through clever use of color. 

(1) https://www.archute.com/psychology-of-space/  

The Message is Clear: ADA-Compliant Signage Helps Improve the Customer Experience and Break Down Barriers

Did you know?

• Approximately 5.5 percent of adults in the US have a vision disability with blindness or serious difficulty seeing (even when wearing glasses).

• Estimates indicate that 13.9 percent of Americans have cognition issues resulting in serious difficulty concentrating, remembering or making decisions.

A Sign of the Times – Americans with Disabilities Act

What is a Tactile Sign?

What is braille?

How to Create a More Welcoming, Inclusive and Educational Environment: 3 Steps for Success

1. Follow These Guidelines for Effective Signage

Visual Requirements:

• Signs must be accessible to individuals with low vision and may include raised characters, pictograms, and visual characters.
• Text should be a in a simple sans serif font in a medium bold weight,and have a height of 5/8 to 2 inches. The most common size for text is 5/8 inches. You should allow 2 inches of height per line of text.
• Characters and their background must have a non-glare finish.
• Characters must contrast with the background (either with light characters on a dark background or dark characters on a light background).

Tactile Requirements:

• Signs must be accessible to people who have low vision or blind. They may include raised characters or braille.
• Raised characters must be at least 1/32 of an inch above their background, in uppercase, and duplicated in braille.
• Braille must be of the type known as contracted (Grade 2).
• Tactile requirements apply to signs typically located at doorways because doorways offer a cut for locating signs to touch.

• Rooms with permanent fixtures: Since the fixtures are unlikely to be moved, these  rooms must be labeled by name, not simply a number. Proper labeling helps identify the location and improve accessibility. Examples include: electrical rooms, storage rooms, mechanical areas, kitchens and bathrooms.
• Rooms with infrastructure that define their specific use: These rooms, such as restrooms and stairwells, are often defined by their unique infrastructure. The presence of plumbing, electrical systems and other essential utilities will determine the functionality and primary use of the space.
• Rooms unlikely to change function: These are often categorized as offices, classrooms and all-purpose meeting rooms.

2. Be Creative … and ADA-Compliant!

• Use a Vibrant Color Palette – While maintaining high contrast for readability, consider using vibrant and inviting colors that align with your brand’s color scheme. This approach will make your signs more attractive and engaging. The pop of color will get noticed!
• Add Artistic Touches – Incorporate uncomplicated artistic designs and patterns that complement your brand and the surrounding area. Subtle specialty laminates, textures, or 3D motifs add visual interest without compromising readability.
• Customize Materials and Shapes – Explore custom or thematic shapes that match the aesthetic of your space. Materials such as wood, acrylic, or even metal will garner attention and create a lasting memory!
• Incorporate Texture – Looking to enhance the user experience? Adding some textile elements (especially for visually impaired individuals) will create a more engaging environment.
• Include Graphics, Icons and Shapes – Think beyond the standard rectangular sign. Use distinctive icons related to the function of a room alongside braille and tactile letters. This addition can be both helpful and pleasing to the eye.
• Integrate Educational Elements – Add some educational content on your signs. A sign near an escalator can briefly describe important accessibility features. Small details like this will be appreciated!
• Choose a Complementary Border or Edge – Adding a simple, decorative edge or border instantly adds a touch of elegance to any design. A little creativity goes a long way!
• Utilize Branding At Its Best – Create a cohesive environment. Your signs should have a similar look and feel and positively reflect your brand.
• Seek Professionals for Design Advice – The experts at Image360 are available to assist you. Our team will ensure compliance with ADA guidelines and suggest innovative  solutions that will make your guests feel welcomed and valued.

3. Get Feedback Where it Matters Most!

1. Questionnaires and surveys: Generate brief surveys or questionnaires your customers can fill out. These can be distributed digitally or through a QR code on the signs themselves. Ask specific and direct questions about visibility, design, and overall readability.
2. In-person feedback: Train your staff to ask customers for direct feedback. Have them start a friendly conversation. They can ask questions such as “Did you find our signs to be helpful?” or “Is there anything we can do to improve our signage in the building?”
3. Follow-up Emails: After a visit, send a follow-up email asking for feedback. Include a link to a brief survey or provide a simple reply option.
4. Social Media Reviews: Are you engaging with your followers on social media? Encourage your customers to share their opinions by asking direct questions about your signage. This can help get the conversation rolling. Additionally, make sure to regularly monitor your site for comments about your signage.
5. All-Inclusive Feedback Methods: Are your feedback options accessible to everyone so all voices are heard? Include options in braille, large print or in an audio recording. By doing so, you can gather more meaningful and diverse feedback.
6. Observe: How are your customers interacting with the signage? Are you noticing patterns – good or bad? Are they asking similar questions? Body language can also be telling. Note any difficulties or positives they may encounter and mark areas for improvement.

Follow-up With Your Customers

ADA Signage Matters

Need Help Creating ADA-compliant Signs?

The Message is Clear: ADA-Compliant Signage Helps Improve the Customer Experience and Break Down Barriers

Did you know?

• Approximately 5.5 percent of adults in the US have a vision disability with blindness or serious difficulty seeing (even when wearing glasses).

• Estimates indicate that 13.9 percent of Americans have cognition issues resulting in serious difficulty concentrating, remembering or making decisions.

A Sign of the Times – Americans with Disabilities Act

What is a Tactile Sign?

What is braille?

How to Create a More Welcoming, Inclusive and Educational Environment: 3 Steps for Success

1. Follow These Guidelines for Effective Signage

Visual Requirements:

• Signs must be accessible to individuals with low vision and may include raised characters, pictograms, and visual characters.
• Text should be a in a simple sans serif font in a medium bold weight,and have a height of 5/8 to 2 inches. The most common size for text is 5/8 inches. You should allow 2 inches of height per line of text.
• Characters and their background must have a non-glare finish.
• Characters must contrast with the background (either with light characters on a dark background or dark characters on a light background).

Tactile Requirements:

• Signs must be accessible to people who have low vision or blind. They may include raised characters or braille.
• Raised characters must be at least 1/32 of an inch above their background, in uppercase, and duplicated in braille.
• Braille must be of the type known as contracted (Grade 2).
• Tactile requirements apply to signs typically located at doorways because doorways offer a cut for locating signs to touch.

• Rooms with permanent fixtures: Since the fixtures are unlikely to be moved, these  rooms must be labeled by name, not simply a number. Proper labeling helps identify the location and improve accessibility. Examples include: electrical rooms, storage rooms, mechanical areas, kitchens and bathrooms.
• Rooms with infrastructure that define their specific use: These rooms, such as restrooms and stairwells, are often defined by their unique infrastructure. The presence of plumbing, electrical systems and other essential utilities will determine the functionality and primary use of the space.
• Rooms unlikely to change function: These are often categorized as offices, classrooms and all-purpose meeting rooms.

2. Be Creative … and ADA-Compliant!

• Use a Vibrant Color Palette – While maintaining high contrast for readability, consider using vibrant and inviting colors that align with your brand’s color scheme. This approach will make your signs more attractive and engaging. The pop of color will get noticed!
• Add Artistic Touches – Incorporate uncomplicated artistic designs and patterns that complement your brand and the surrounding area. Subtle specialty laminates, textures, or 3D motifs add visual interest without compromising readability.
• Customize Materials and Shapes – Explore custom or thematic shapes that match the aesthetic of your space. Materials such as wood, acrylic, or even metal will garner attention and create a lasting memory!
• Incorporate Texture – Looking to enhance the user experience? Adding some textile elements (especially for visually impaired individuals) will create a more engaging environment.
• Include Graphics, Icons and Shapes – Think beyond the standard rectangular sign. Use distinctive icons related to the function of a room alongside braille and tactile letters. This addition can be both helpful and pleasing to the eye.
• Integrate Educational Elements – Add some educational content on your signs. A sign near an escalator can briefly describe important accessibility features. Small details like this will be appreciated!
• Choose a Complementary Border or Edge – Adding a simple, decorative edge or border instantly adds a touch of elegance to any design. A little creativity goes a long way!
• Utilize Branding At Its Best – Create a cohesive environment. Your signs should have a similar look and feel and positively reflect your brand.
• Seek Professionals for Design Advice – The experts at Image360 are available to assist you. Our team will ensure compliance with ADA guidelines and suggest innovative  solutions that will make your guests feel welcomed and valued.

3. Get Feedback Where it Matters Most!

1. Questionnaires and surveys: Generate brief surveys or questionnaires your customers can fill out. These can be distributed digitally or through a QR code on the signs themselves. Ask specific and direct questions about visibility, design, and overall readability.
2. In-person feedback: Train your staff to ask customers for direct feedback. Have them start a friendly conversation. They can ask questions such as “Did you find our signs to be helpful?” or “Is there anything we can do to improve our signage in the building?”
3. Follow-up Emails: After a visit, send a follow-up email asking for feedback. Include a link to a brief survey or provide a simple reply option.
4. Social Media Reviews: Are you engaging with your followers on social media? Encourage your customers to share their opinions by asking direct questions about your signage. This can help get the conversation rolling. Additionally, make sure to regularly monitor your site for comments about your signage.
5. All-Inclusive Feedback Methods: Are your feedback options accessible to everyone so all voices are heard? Include options in braille, large print or in an audio recording. By doing so, you can gather more meaningful and diverse feedback.
6. Observe: How are your customers interacting with the signage? Are you noticing patterns – good or bad? Are they asking similar questions? Body language can also be telling. Note any difficulties or positives they may encounter and mark areas for improvement.

Follow-up With Your Customers

ADA Signage Matters

Need Help Creating ADA-compliant Signs?

The Message is Clear: ADA-Compliant Signage Helps Improve the Customer Experience and Break Down Barriers

Did you know?

• Approximately 5.5 percent of adults in the US have a vision disability with blindness or serious difficulty seeing (even when wearing glasses).

• Estimates indicate that 13.9 percent of Americans have cognition issues resulting in serious difficulty concentrating, remembering or making decisions.

A Sign of the Times – Americans with Disabilities Act

What is a Tactile Sign?

What is braille?

How to Create a More Welcoming, Inclusive and Educational Environment: 3 Steps for Success

1. Follow These Guidelines for Effective Signage

Visual Requirements:

• Signs must be accessible to individuals with low vision and may include raised characters, pictograms, and visual characters.
• Text should be a in a simple sans serif font in a medium bold weight,and have a height of 5/8 to 2 inches. The most common size for text is 5/8 inches. You should allow 2 inches of height per line of text.
• Characters and their background must have a non-glare finish.
• Characters must contrast with the background (either with light characters on a dark background or dark characters on a light background).

Tactile Requirements:

• Signs must be accessible to people who have low vision or blind. They may include raised characters or braille.
• Raised characters must be at least 1/32 of an inch above their background, in uppercase, and duplicated in braille.
• Braille must be of the type known as contracted (Grade 2).
• Tactile requirements apply to signs typically located at doorways because doorways offer a cut for locating signs to touch.

• Rooms with permanent fixtures: Since the fixtures are unlikely to be moved, these  rooms must be labeled by name, not simply a number. Proper labeling helps identify the location and improve accessibility. Examples include: electrical rooms, storage rooms, mechanical areas, kitchens and bathrooms.
• Rooms with infrastructure that define their specific use: These rooms, such as restrooms and stairwells, are often defined by their unique infrastructure. The presence of plumbing, electrical systems and other essential utilities will determine the functionality and primary use of the space.
• Rooms unlikely to change function: These are often categorized as offices, classrooms and all-purpose meeting rooms.

2. Be Creative … and ADA-Compliant!

• Use a Vibrant Color Palette – While maintaining high contrast for readability, consider using vibrant and inviting colors that align with your brand’s color scheme. This approach will make your signs more attractive and engaging. The pop of color will get noticed!
• Add Artistic Touches – Incorporate uncomplicated artistic designs and patterns that complement your brand and the surrounding area. Subtle specialty laminates, textures, or 3D motifs add visual interest without compromising readability.
• Customize Materials and Shapes – Explore custom or thematic shapes that match the aesthetic of your space. Materials such as wood, acrylic, or even metal will garner attention and create a lasting memory!
• Incorporate Texture – Looking to enhance the user experience? Adding some textile elements (especially for visually impaired individuals) will create a more engaging environment.
• Include Graphics, Icons and Shapes – Think beyond the standard rectangular sign. Use distinctive icons related to the function of a room alongside braille and tactile letters. This addition can be both helpful and pleasing to the eye.
• Integrate Educational Elements – Add some educational content on your signs. A sign near an escalator can briefly describe important accessibility features. Small details like this will be appreciated!
• Choose a Complementary Border or Edge – Adding a simple, decorative edge or border instantly adds a touch of elegance to any design. A little creativity goes a long way!
• Utilize Branding At Its Best – Create a cohesive environment. Your signs should have a similar look and feel and positively reflect your brand.
• Seek Professionals for Design Advice – The experts at Image360 are available to assist you. Our team will ensure compliance with ADA guidelines and suggest innovative  solutions that will make your guests feel welcomed and valued.

3. Get Feedback Where it Matters Most!

1. Questionnaires and surveys: Generate brief surveys or questionnaires your customers can fill out. These can be distributed digitally or through a QR code on the signs themselves. Ask specific and direct questions about visibility, design, and overall readability.
2. In-person feedback: Train your staff to ask customers for direct feedback. Have them start a friendly conversation. They can ask questions such as “Did you find our signs to be helpful?” or “Is there anything we can do to improve our signage in the building?”
3. Follow-up Emails: After a visit, send a follow-up email asking for feedback. Include a link to a brief survey or provide a simple reply option.
4. Social Media Reviews: Are you engaging with your followers on social media? Encourage your customers to share their opinions by asking direct questions about your signage. This can help get the conversation rolling. Additionally, make sure to regularly monitor your site for comments about your signage.
5. All-Inclusive Feedback Methods: Are your feedback options accessible to everyone so all voices are heard? Include options in braille, large print or in an audio recording. By doing so, you can gather more meaningful and diverse feedback.
6. Observe: How are your customers interacting with the signage? Are you noticing patterns – good or bad? Are they asking similar questions? Body language can also be telling. Note any difficulties or positives they may encounter and mark areas for improvement.

Follow-up With Your Customers

ADA Signage Matters

Need Help Creating ADA-compliant Signs?

How to Stand Out Like A Pro At Your Next Trade Show

There’s a lot to be said about exhibiting your goods, services or company brand at a trade show, industry convention or other special events.

Event marketing lets you shake the hands of interested prospects at your , demonstrate your items in-person and obtain face-to-face feedback for your offerings and share your message with visitors both in-person and online.

At trade shows, you’ll also have an opportunity to distribute information by way of flyers, brochures or flash drives directly to interested parties, collect promising sales leads or, better yet, make a sale right on the spot!

Of course, your competitors will likely recognize these benefits to exhibiting at trade shows. So, don’t be surprised if they set up a booth or display nearby! Your challenge, then, becomes getting noticed.

Five ways to capture the attention of attendees at a trade show or event.

Adhere to these best practices if you’re seeking to get noticed at your next trade show or special event:

1. Employ the long-range/mid-range/short-range signage strategy

Long-range signs: are ones that can be viewed from 100 feet away or further. They’re often mounted on a tower, suspended from the ceiling above your booth or display, or placed on back walls. As the term implies, long-range event signs alert attendees to the location of your trade show booth or event display from afar and will feature your company’s logo, mascot or primary product.

Mid-range signs: Usually viewable from 10 to 50 feet away from your event booth or trade show display, identify your company and its services or products. The intent is to attract visitors from nearby exhibits or those walking the exhibit floor to your event space. Mount them on the walls of your display or on the back wall of an inline display. Be sure to position them at or just above eye level, which is between 5 and 8 feet? from the floor.

Short-range graphics: Created to communicate your key messages once attendees are in your exhibit space, include text and images readable only from close distances. Meant to be read from one to 10 feet away and between five to six feet from the floor at eye level, they typically feature company or product information as well as charts, graphs, infographics or photos.

2. Go with the best booth or display possible: It’s a truism you have but one chance to make a great first impression and, among many potential customers, your will offer that opportunity. Work with an experienced trade show display resource to create the most attractive and functional event display or event booth as possible. And, know that many special event booths and displays can be used at trade show after trade show and even at other special events — delivering excellent value over time after your initial investment.

3. Strive for impactful signage: While big is often good, “busy” is not! In fact, if it takes event attendees more than 5 seconds to read and understand your signage, they’re likely to pass you by. The solution? Keep your message shortRequest a Free Quote

How to Stand Out Like A Pro At Your Next Trade Show

There’s a lot to be said about exhibiting your goods, services or company brand at a trade show, industry convention or other special events.

Event marketing lets you shake the hands of interested prospects at your , demonstrate your items in-person and obtain face-to-face feedback for your offerings and share your message with visitors both in-person and online.

At trade shows, you’ll also have an opportunity to distribute information by way of flyers, brochures or flash drives directly to interested parties, collect promising sales leads or, better yet, make a sale right on the spot!

Of course, your competitors will likely recognize these benefits to exhibiting at trade shows. So, don’t be surprised if they set up a booth or display nearby! Your challenge, then, becomes getting noticed.

Five ways to capture the attention of attendees at a trade show or event.

Adhere to these best practices if you’re seeking to get noticed at your next trade show or special event:

1. Employ the long-range/mid-range/short-range signage strategy

Long-range signs: are ones that can be viewed from 100 feet away or further. They’re often mounted on a tower, suspended from the ceiling above your booth or display, or placed on back walls. As the term implies, long-range event signs alert attendees to the location of your trade show booth or event display from afar and will feature your company’s logo, mascot or primary product.

Mid-range signs: Usually viewable from 10 to 50 feet away from your event booth or trade show display, identify your company and its services or products. The intent is to attract visitors from nearby exhibits or those walking the exhibit floor to your event space. Mount them on the walls of your display or on the back wall of an inline display. Be sure to position them at or just above eye level, which is between 5 and 8 feet? from the floor.

Short-range graphics: Created to communicate your key messages once attendees are in your exhibit space, include text and images readable only from close distances. Meant to be read from one to 10 feet away and between five to six feet from the floor at eye level, they typically feature company or product information as well as charts, graphs, infographics or photos.

2. Go with the best booth or display possible: It’s a truism you have but one chance to make a great first impression and, among many potential customers, your will offer that opportunity. Work with an experienced trade show display resource to create the most attractive and functional event display or event booth as possible. And, know that many special event booths and displays can be used at trade show after trade show and even at other special events — delivering excellent value over time after your initial investment.

3. Strive for impactful signage: While big is often good, “busy” is not! In fact, if it takes event attendees more than 5 seconds to read and understand your signage, they’re likely to pass you by. The solution? Keep your message shortRequest a Free Quote

Future-proofing your educational signage

Educational signage isn’t limited to schools or campuses! In fact, facilities of all kinds make use of educational signs to keep guests, visitors and staff informed of a variety of things: the history of your organization, safety policies, standard procedures and much more.

As with any kind of sign installation, you’ll want to ensure that your education signage isn’t just up-to-date but is also as evergreen as possible. The last thing you want is to blow out your budget for signs and graphics by needing to update them every other year; instead, think about how you might go about future-proofing your signs.

How can I make my education signs evergreen?

Here’s a few things to keep in mind when designing education graphics and displays for your facility:

Phrasing: The way you go about writing copy for your graphics is a big part of how dated the message will feel. For instance, making inadvertent reference to the date the graphic was designed with phrases like “60 years ago” will end up requiring you to update that copy. You can go more generic by saying “more than 50 years ago” on a history wall, which will be more accurate for much longer. Alternatively, you can go more specific by pointing out the exact date of an event – “We were founded on March 1, 1992.”  Placement: Affording yourself a degree of flexibility in terms of placement may be the best choice for certain kinds of educational graphics. Choosing a less permanent installation option, such as an A-frame or retractable banner stand, can allow you the freedom to place your graphics wherever they may need to be. This is particularly useful for when you’re hosting an event and need to educate attendees on where different areas (such as registration, reception or the restrooms) are.  Consistency: What you’re informing your visitors, guests or staff of – safety procedures, a walkthrough of how your product is made, your business history, or anything else  – should be a consistent message. For graphics that may outline how to use a particular piece of equipment, or how to handle certain regulatory procedures, this should be fairly straightforward, as government regulations often standardize these instructions. But regardless of your message, if you have the ability to create a consistent message for your audience, you should try to do so, as this will ensure your graphics are as evergreen as possible. Plan ahead: Many institutions will use part of their educational signage to thank their donors, supporters, alumni, long-term employees and more. If you do this, make sure to plan ahead and leave room in your displays for future entries and consider mounting solutions like stand-offs so panels can quickly be removed and updated! While it may be easy to simply install a wall mural thanking everyone who’s supported you so far, there will always be more in the future; not planning ahead can end up being a far more costly re-design, rather than a simple addition of new plaques. Planning also applies to more short-term designs – if you’re placing window or wall graphics for a limited event, you may want to go with a vinyl that will be easily removed, instead of one that will require extensive labor time to remove once the event is over.

How do I start educating my audiences with outstanding signage?

By talking to Image360! We’re your local experts on bold visual communication solutions, with exceptional support that will guide you every step of the way. Contact us to set up a consultation today.
 

Future-proofing your educational signage

Educational signage isn’t limited to schools or campuses! In fact, facilities of all kinds make use of educational signs to keep guests, visitors and staff informed of a variety of things: the history of your organization, safety policies, standard procedures and much more.

As with any kind of sign installation, you’ll want to ensure that your education signage isn’t just up-to-date but is also as evergreen as possible. The last thing you want is to blow out your budget for signs and graphics by needing to update them every other year; instead, think about how you might go about future-proofing your signs.

How can I make my education signs evergreen?

Here’s a few things to keep in mind when designing education graphics and displays for your facility:

Phrasing: The way you go about writing copy for your graphics is a big part of how dated the message will feel. For instance, making inadvertent reference to the date the graphic was designed with phrases like “60 years ago” will end up requiring you to update that copy. You can go more generic by saying “more than 50 years ago” on a history wall, which will be more accurate for much longer. Alternatively, you can go more specific by pointing out the exact date of an event – “We were founded on March 1, 1992.”  Placement: Affording yourself a degree of flexibility in terms of placement may be the best choice for certain kinds of educational graphics. Choosing a less permanent installation option, such as an A-frame or retractable banner stand, can allow you the freedom to place your graphics wherever they may need to be. This is particularly useful for when you’re hosting an event and need to educate attendees on where different areas (such as registration, reception or the restrooms) are.  Consistency: What you’re informing your visitors, guests or staff of – safety procedures, a walkthrough of how your product is made, your business history, or anything else  – should be a consistent message. For graphics that may outline how to use a particular piece of equipment, or how to handle certain regulatory procedures, this should be fairly straightforward, as government regulations often standardize these instructions. But regardless of your message, if you have the ability to create a consistent message for your audience, you should try to do so, as this will ensure your graphics are as evergreen as possible. Plan ahead: Many institutions will use part of their educational signage to thank their donors, supporters, alumni, long-term employees and more. If you do this, make sure to plan ahead and leave room in your displays for future entries and consider mounting solutions like stand-offs so panels can quickly be removed and updated! While it may be easy to simply install a wall mural thanking everyone who’s supported you so far, there will always be more in the future; not planning ahead can end up being a far more costly re-design, rather than a simple addition of new plaques. Planning also applies to more short-term designs – if you’re placing window or wall graphics for a limited event, you may want to go with a vinyl that will be easily removed, instead of one that will require extensive labor time to remove once the event is over.

How do I start educating my audiences with outstanding signage?

By talking to Image360! We’re your local experts on bold visual communication solutions, with exceptional support that will guide you every step of the way. Contact us to set up a consultation today.
 

Future-proofing your educational signage

Educational signage isn’t limited to schools or campuses! In fact, facilities of all kinds make use of educational signs to keep guests, visitors and staff informed of a variety of things: the history of your organization, safety policies, standard procedures and much more.

As with any kind of sign installation, you’ll want to ensure that your education signage isn’t just up-to-date but is also as evergreen as possible. The last thing you want is to blow out your budget for signs and graphics by needing to update them every other year; instead, think about how you might go about future-proofing your signs.

How can I make my education signs evergreen?

Here’s a few things to keep in mind when designing education graphics and displays for your facility:

Phrasing: The way you go about writing copy for your graphics is a big part of how dated the message will feel. For instance, making inadvertent reference to the date the graphic was designed with phrases like “60 years ago” will end up requiring you to update that copy. You can go more generic by saying “more than 50 years ago” on a history wall, which will be more accurate for much longer. Alternatively, you can go more specific by pointing out the exact date of an event – “We were founded on March 1, 1992.”  Placement: Affording yourself a degree of flexibility in terms of placement may be the best choice for certain kinds of educational graphics. Choosing a less permanent installation option, such as an A-frame or retractable banner stand, can allow you the freedom to place your graphics wherever they may need to be. This is particularly useful for when you’re hosting an event and need to educate attendees on where different areas (such as registration, reception or the restrooms) are.  Consistency: What you’re informing your visitors, guests or staff of – safety procedures, a walkthrough of how your product is made, your business history, or anything else  – should be a consistent message. For graphics that may outline how to use a particular piece of equipment, or how to handle certain regulatory procedures, this should be fairly straightforward, as government regulations often standardize these instructions. But regardless of your message, if you have the ability to create a consistent message for your audience, you should try to do so, as this will ensure your graphics are as evergreen as possible. Plan ahead: Many institutions will use part of their educational signage to thank their donors, supporters, alumni, long-term employees and more. If you do this, make sure to plan ahead and leave room in your displays for future entries and consider mounting solutions like stand-offs so panels can quickly be removed and updated! While it may be easy to simply install a wall mural thanking everyone who’s supported you so far, there will always be more in the future; not planning ahead can end up being a far more costly re-design, rather than a simple addition of new plaques. Planning also applies to more short-term designs – if you’re placing window or wall graphics for a limited event, you may want to go with a vinyl that will be easily removed, instead of one that will require extensive labor time to remove once the event is over.

How do I start educating my audiences with outstanding signage?

By talking to Image360! We’re your local experts on bold visual communication solutions, with exceptional support that will guide you every step of the way. Contact us to set up a consultation today.
 

How to Conduct a Sign and Graphics Audit of Your Building

Have you truly given your signs and graphics a good look lately?  

Your visual identity is the face of your business and what gives customers and clients their first impression. If you’re not maintaining your investment and you’re letting that identity look tired, it can easily convey an unwanted message.

Our latest whitepaper provides you with helpful tips for conducting your own audit for ensuring your signs and graphics meet your — and your customers' — expectation. 

Additonal Resources:

Browse our and to see how we can enhance your prescence and brand image.

Looking to refurbish your existing signs?  to learn about our repair and retrofit options.

Not sure where to start? to browse our IdeaBook for some inspiration.

How to Conduct a Sign and Graphics Audit of Your Building

Have you truly given your signs and graphics a good look lately?  

Your visual identity is the face of your business and what gives customers and clients their first impression. If you’re not maintaining your investment and you’re letting that identity look tired, it can easily convey an unwanted message.

Our latest whitepaper provides you with helpful tips for conducting your own audit for ensuring your signs and graphics meet your — and your customers' — expectation. 

Additonal Resources:

Browse our and to see how we can enhance your prescence and brand image.

Looking to refurbish your existing signs?  to learn about our repair and retrofit options.

Not sure where to start? to browse our IdeaBook for some inspiration.

How to Conduct a Sign and Graphics Audit of Your Building

Have you truly given your signs and graphics a good look lately?  

Your visual identity is the face of your business and what gives customers and clients their first impression. If you’re not maintaining your investment and you’re letting that identity look tired, it can easily convey an unwanted message.

Our latest whitepaper provides you with helpful tips for conducting your own audit for ensuring your signs and graphics meet your — and your customers' — expectation. 

Additonal Resources:

Browse our and to see how we can enhance your prescence and brand image.

Looking to refurbish your existing signs?  to learn about our repair and retrofit options.

Not sure where to start? to browse our IdeaBook for some inspiration.

The Art and Science of Retail Signage

While every business owner keeps a close eye on sales, understanding how your signs influence customer behaviour is vital. Your is more than a tool for communicating key messages or reinforcing your branding – it’s a powerful way to engage customers, drive sales and create memorable shopping experiences. 

Effective signage combines consumer psychology with smart design to influence purchasing decisions and ensure your customers leave with a positive impression.  

Why Signage Matters in Retail 

Did you know that 93% of consumers make decisions based on visual appearance? Studies also show that the average shopper spends just two seconds looking at a sign inside a store. With such a short window of opportunity, your signage needs to grab attention, clearly communicate key information and encourage action.  

Here are some of the top benefits of investing in high-quality, strategically designed retail signage: 

• Attract Attention: Bold images, vibrant colours, and well-placed graphics pull customers in and encourage them to engage with your business. 

  • Reinforce Brand Identity: Consistent use of colours, fonts and logos across all signage helps establish and strengthen your brand. 

    <li data-list-defn-props="{"335552541":1, "335559685":720, "335559991":360, "469769226":"Symbol", "469769242":[8226]Request a Free Quote

The Art and Science of Retail Signage

While every business owner keeps a close eye on sales, understanding how your signs influence customer behaviour is vital. Your is more than a tool for communicating key messages or reinforcing your branding – it’s a powerful way to engage customers, drive sales and create memorable shopping experiences. 

Effective signage combines consumer psychology with smart design to influence purchasing decisions and ensure your customers leave with a positive impression.  

Why Signage Matters in Retail 

Did you know that 93% of consumers make decisions based on visual appearance? Studies also show that the average shopper spends just two seconds looking at a sign inside a store. With such a short window of opportunity, your signage needs to grab attention, clearly communicate key information and encourage action.  

Here are some of the top benefits of investing in high-quality, strategically designed retail signage: 

• Attract Attention: Bold images, vibrant colours, and well-placed graphics pull customers in and encourage them to engage with your business. 

  • Reinforce Brand Identity: Consistent use of colours, fonts and logos across all signage helps establish and strengthen your brand. 

    <li data-list-defn-props="{"335552541":1, "335559685":720, "335559991":360, "469769226":"Symbol", "469769242":[8226]Request a Free Quote

The Art and Science of Retail Signage

While every business owner keeps a close eye on sales, understanding how your signs influence customer behaviour is vital. Your is more than a tool for communicating key messages or reinforcing your branding – it’s a powerful way to engage customers, drive sales and create memorable shopping experiences. 

Effective signage combines consumer psychology with smart design to influence purchasing decisions and ensure your customers leave with a positive impression.  

Why Signage Matters in Retail 

Did you know that 93% of consumers make decisions based on visual appearance? Studies also show that the average shopper spends just two seconds looking at a sign inside a store. With such a short window of opportunity, your signage needs to grab attention, clearly communicate key information and encourage action.  

Here are some of the top benefits of investing in high-quality, strategically designed retail signage: 

• Attract Attention: Bold images, vibrant colours, and well-placed graphics pull customers in and encourage them to engage with your business. 

  • Reinforce Brand Identity: Consistent use of colours, fonts and logos across all signage helps establish and strengthen your brand. 

    <li data-list-defn-props="{"335552541":1, "335559685":720, "335559991":360, "469769226":"Symbol", "469769242":[8226]Request a Free Quote

How Retail Signs Can Enhance Your Business

Retail signage is more than just words on display – it’s a salesperson, a guide for your customers through your location and a key element of your business’s overall branding. Having a memorable, positive in-store experience is key to building a loyal consumer base; 84 percent of customers report that stores with a pleasant atmosphere are more likely to drive repeat visits, with 79 percent reporting that it can make them stay in a store longer (1). 

Understanding how to use retail signs strategically and displays can lead to stronger sales, enhanced customer experience and long-lasting brand loyalty. How? We’ve got some insider tips that you can use right now. And with help from Image360 Perrysburg, it’s easy to experience the power of eye-catching signs and displays for yourself. 

How Can I Design Attention-Grabbing Retail Signs? 

Signs, graphics and displays in a retail environment are as much about visual storytelling as they are about basic functionality. To , consider how you’ll use these design elements: 

1. Typography: Your font choices can make or break your signage! Choose clean, sans-serif fonts that are easy to read from a distance and prioritize the text size based on importance. Large, bold fonts should be used for key information, such as product names, while smaller fonts should be used for secondary details. More than 83 percent of customers have reported that text is essential for effective signage, so ensure you prioritize legibility throughout. (2) 

1. Colors: Stick to your brand colors across your signage to ensure a feeling of consistency and cohesiveness throughout the entire space. When conveying a messageRequest a Free Quote

How Retail Signs Can Enhance Your Business

Retail signage is more than just words on display – it’s a salesperson, a guide for your customers through your location and a key element of your business’s overall branding. Having a memorable, positive in-store experience is key to building a loyal consumer base; 84 percent of customers report that stores with a pleasant atmosphere are more likely to drive repeat visits, with 79 percent reporting that it can make them stay in a store longer (1). 

Understanding how to use retail signs strategically and displays can lead to stronger sales, enhanced customer experience and long-lasting brand loyalty. How? We’ve got some insider tips that you can use right now. And with help from Image360 Perrysburg, it’s easy to experience the power of eye-catching signs and displays for yourself. 

How Can I Design Attention-Grabbing Retail Signs? 

Signs, graphics and displays in a retail environment are as much about visual storytelling as they are about basic functionality. To , consider how you’ll use these design elements: 

1. Typography: Your font choices can make or break your signage! Choose clean, sans-serif fonts that are easy to read from a distance and prioritize the text size based on importance. Large, bold fonts should be used for key information, such as product names, while smaller fonts should be used for secondary details. More than 83 percent of customers have reported that text is essential for effective signage, so ensure you prioritize legibility throughout. (2) 

1. Colors: Stick to your brand colors across your signage to ensure a feeling of consistency and cohesiveness throughout the entire space. When conveying a messageRequest a Free Quote

How Retail Signs Can Enhance Your Business

Retail signage is more than just words on display – it’s a salesperson, a guide for your customers through your location and a key element of your business’s overall branding. Having a memorable, positive in-store experience is key to building a loyal consumer base; 84 percent of customers report that stores with a pleasant atmosphere are more likely to drive repeat visits, with 79 percent reporting that it can make them stay in a store longer (1). 

Understanding how to use retail signs strategically and displays can lead to stronger sales, enhanced customer experience and long-lasting brand loyalty. How? We’ve got some insider tips that you can use right now. And with help from Image360 Perrysburg, it’s easy to experience the power of eye-catching signs and displays for yourself. 

How Can I Design Attention-Grabbing Retail Signs? 

Signs, graphics and displays in a retail environment are as much about visual storytelling as they are about basic functionality. To , consider how you’ll use these design elements: 

1. Typography: Your font choices can make or break your signage! Choose clean, sans-serif fonts that are easy to read from a distance and prioritize the text size based on importance. Large, bold fonts should be used for key information, such as product names, while smaller fonts should be used for secondary details. More than 83 percent of customers have reported that text is essential for effective signage, so ensure you prioritize legibility throughout. (2) 

1. Colors: Stick to your brand colors across your signage to ensure a feeling of consistency and cohesiveness throughout the entire space. When conveying a messageRequest a Free Quote

Extra Credit! 5 Great Ways To Recognize Students With Signs

How can you spur your students on to greater achievement? Acknowledgement!