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Experiential Graphic Design (XGD): Ideation And Design Development

Create a greater sense of space in your place through imaginative visual communications.

Ready to discuss your needs?

Geoff is always quick to respond and VERY helpful. His advice has guided many of Brattle's signage projects over the years.

Tess C, The Brattle Group, Inc., November 2025.

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As practiced by the XGD Certified teams at Image360 Chicago Loop, Experiential Graphic Design (XGD) extends far beyond the application of signage, graphics and displays to deliver more than you expect from an interior or exterior space.

While those design elements may be employed, we create much stronger connections with your customers or visitors. How? Instead of addressing individual applications, through creativity, ideation and design we envision entire environments.

Through XGD, we “orchestrate” every visual communication element, including typography, color, imagery, form, technology and content. We don’t simply outfit a space with signage, enhance it with graphics or equip it with wayfinding. Through integration — and with imagination — we create an experience.

The environment becomes yours, and yours alone. You’ll deliver key messages. Establish or reinforce your company or organization’s identity. And, strengthen the bond that visitors have with your brand. That’s important. Because now, more than ever before, each connection counts.

Ready to take the next step in XGD ideation and design development?

Contact us today and set up a consultation. We’ll discuss your needs and find the solution best-suited to your business. You can count on Image360 Chicago Loop for ideation, design and project management as well as mounting or installation for all recommended elements. Every XGD Certified location is a local source for custom graphics, signage and displays. Second-to-none in vision and quality, at Image360 Chicago Loop we take XGD ideation and design development seriously.

Proudly serving Chicago, Chicago Loop, South Loop, Fulton Market, West Loop, River North, Streeterville, Gold Coast, and Old Town.

Providing Experiential Graphic Design (XGD): Ideation And Design Development to Chicago, Illinois

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