1/22/2024
In today's competitive business landscape, establishing a strong brand presence is essential for attracting and retaining customers. For Advantage Dental+, a leading dental care provider with nearly 80 locations, maintaining brand consistency across their practices was crucial. They approached us at Image360 Katy, seeking a comprehensive signage solution that would enhance their visual identity at each practice location. In this case study, we explore how our collaboration enabled Advantage Dental+ to achieve brand signage packages that aligned with their objectives.
Advantage Dental+ is a reputable dental care organization dedicated to a mission: To improve the oral health of all. They do this through providing exceptional oral healthcare services. With a growing network of dental practices, they recognized the importance of maintaining a cohesive brand image throughout their locations. To accomplish this, they sought our expertise in creating and installing interior signs for each patient room, ADA-compliant signage for bathrooms, exterior perforated window vinyl to draw attention, channel letters, a pylon sign, feather flags, and an oversized ‘coming soon’ banner.
Ensuring Brand Consistency: Advantage Dental+ needed their brand signage packages to maintain consistency across all locations while effectively representing their brand identity and values.
Comprehensive Signage Solution: With several distinct types of signage required, it was essential to create a cohesive package that covered all necessary elements.
Timely Implementation and Installation: As each new dental practice opened, it was imperative to seamlessly integrate the signage to avoid disruptions in operations and present a polished image from day one.
Working closely with Advantage Dental+'s marketing team, our signage experts devised a tailored strategy that addressed their unique requirements. We began by conducting a thorough assessment of each clinic's interior and exterior spaces to identify the most impactful signage opportunities. This allowed us to propose an extensive signage package that covered all their needs.
We crafted attractive interior signs for each patient room that Advantage Dental+ provided. These signs not only fulfilled a functional purpose but also served as a powerful branding tool, creating a consistent visual experience for patients as they moved throughout the clinics.
Understanding the importance of accessibility, we provided ADA signage for each bathroom within the practices. These compliant signs not only ensured inclusivity but also maintained brand consistency with their design elements, using consistent typography and color schemes.
To create eye-catching displays and maximize the visibility of each practice’s presence, we recommended using window perf on exterior windows. This window perforated vinyl material allowed us to transform windows into advertising space while still preserving a clear view from the inside.
For enhanced visibility, we installed channel letters spelling out "Advantage Dental+" on the exterior façade of each practice. These three-dimensional, illuminated signs catch the attention of passersby, effectively promoting the brand even after business hours. Additionally, we designed and installed a prominent pylon sign at each location, serving as a landmark and guiding patients to the patients.
To attract attention from a distance, we incorporated feather flags, custom-printed with Advantage Dental+’s logo and branding, near the entrance of each practice location. These vibrant, lightweight flags gently sway in the wind, reinforcing brand awareness and drawing potential patients towards the practice. Additionally, we provided a durable banner for outdoor events and special promotions, ensuring Advantage Dental+ has versatile signage options for various marketing initiatives.
Working closely with Advantage Dental+'s team, we seamlessly executed the implementation and installation of the signage packages across their multiple locations. We prioritized efficient project management, coordinating with each practice’s staff to ensure minimal disruption to their daily operations during the installation process. Our skilled technicians ensured that all signs were securely mounted, properly aligned, and illuminated where necessary, guaranteeing a flawless finish.
Brand Consistency and Recognition: Advantage Dental+ achieved a consistent visual identity across all practices, strengthening brand recognition among patients and the local community. The use of Advantage Dental+'s logo and consistent design elements throughout the signage package reinforced their professional image and fostered trust among patients.
Enhanced Visibility and Attraction: The strategic placement of exterior signage elements, such as channel letters, pylon signs, feather flags, and window perf, significantly improved visibility and attracted attention from potential patients passing by the clinic locations. These eye-catching displays effectively communicated Advantage Dental+'s presence within each community.
Elevated Patient Experience: The thoughtfully designed interior signs and ADA-compliant bathroom signage created a cohesive and professional atmosphere within each practice. Patients feel a sense of trust and familiarity as they navigate the clean and visually appealing environments, enhancing their overall experience.
Versatility and Promotional Opportunities: With the incorporation of feather flags and a durable banner, Advantage Dental+ gained versatile signage options for special events, promotions, and community outreach programs. These assets allowed them to adapt their marketing messages creatively and engage with their target audience more.
