Indoor signs
6/2/2025
Your store’s signage does more than guide customers to the checkout counter. Your retail signs are visual ambassadors, playing a vital role in your marketing strategy.
At Image360 Newport News, we’ve worked closely with countless businesses to optimize their visual marketing strategies. Below, we’ll break down common signage mistakes, their impact on your business, and practical solutions to help you turn things around.
It’s easy to focus solely on what your store is selling without considering how your customers shop. Poorly placed signage, cluttered displays and unclear messaging can result in frustrated shoppers or missed sales opportunities.
Look at your store through the eyes of your customer. Walk through the space strategically:
Are promotions and key products easy to spot?
Is messaging clear and intuitive as you move through the store?
Are any areas underutilized or lacking a cohesive display?
Taking a moment to assess and optimize the customer journey can make all the difference.
Your signage is an extension of your overall brand. Mismatched fonts, outdated logos or inconsistent color schemes can confuse customers. Your retail signage is the perfect opportunity to reinforce brand identity and create cohesive branding.
Conduct regular audits of your signage and marketing materials:
Does everything—from indoor signs to online content—use the same fonts, colors and logos?
Are older signs with outdated branding still on display? Replace them!
Make sure all materials align with your branding guidelines.
Consistency adds credibility and boosts brand recognition, which helps customers recognize and connect with your business.
Over 93% of consumers say they rely on visual cues when making purchasing decisions. Yet, many businesses treat signage as an afterthought, missing out on opportunities to create purposeful, impactful displays.
Invest in high-quality visuals that grab attention and guide customer behavior. Here’s how:
Use bold, legible fonts for important messaging.
Keep signage concise – customers should absorb your message at a glance.
Position signs at eye level and along natural pathways to capture attention.
Think of your signage as silent salespeople working to promote your products and services throughout your business.
You wouldn’t run a social media campaign without tracking results. Yet many retailers install signage without analyzing its effectiveness. Simply guessing whether your retail signs are working can lead to wasted dollars and missed opportunities.
Measure the impact of your signage with actionable methods:
Include QR codes on signage that link to exclusive webpages to track clicks.
Use receipt surveys to gather customer feedback about their experience inside your store.
Analyze sales data to compare results before and after installation.
The feedback you collect will help refine your marketing efforts and maximize your signage.
If you’ve made some of these mistakes, don’t worry. With a commitment to improvement and the right support, your retail signage can start delivering real results.
Are you ready to transform your store and attract more customers? Contact Image360 Newport News today to discuss your next steps. Together, we’ll help your brand stand out from the crowd and create a seamless shopping experience for your customers.
