Indoor signs
12/15/2023
If you're looking to draw more attention to your store or business, adding pylon signs is a great way to do it. Pylon signs are highly visible structures that utilize clear and eye-catching visuals to effectively communicate details about businesses such as location, amenities offered, name of the business entity, and hours of operations.
These larger-than-life signs offer advertisers an opportunity to stand out in their market by leveraging innovative technology and captivating graphics that capture the interest of people passing by.
Here's everything you need to know about pylon signage before deciding on your store or business!
Pylon signage refers to freestanding signs that are typically elevated high above the ground on a pole or a pylon structure, hence the name. They are primarily used by businesses located near highways or major streets to catch the attention of motorists and pedestrians from a distance.
Pylon signs are frequently seen in shopping centers, gas stations, or fast food restaurants, as they can be easily spotted even from moving vehicles due to their substantial height and size.
Unlike other types of signs, pylon signage is designed for maximum visibility and impact. Most commonly, the sign's display area is illuminated, making it visible even at night or in poor weather conditions.
In contrast to smaller, less conspicuous signage options such as window signs or A-board signs, pylon signs offer the benefit of superior reach and visibility. These signs are also often larger and more durable than typical signage, designed to withstand various weather conditions while maintaining their aesthetic appeal.
There are several compelling reasons to consider investing in pylon signage for your business. One of the primary benefits is heightened visibility. Given their substantial size and height, pylon signs can be seen from a considerable distance, making them ideal for businesses located near highways or busy roads. They effectively serve as a landmark, guiding customers to your location.
Another benefit is the durability of pylon signs. Designed to withstand various weather conditions, these signs maintain their aesthetic appeal over time, offering a long-term advertising solution. Furthermore, many pylon signs feature illuminated display areas, ensuring your business is noticeable even at night or during poor weather conditions.
Lastly, pylon signs offer tremendous flexibility in terms of design and messaging. They can accommodate a variety of graphic designs, logos, and messages, allowing businesses to showcase their brand effectively.
Whether you want to convey your business hours, special promotions, or simply reinforce your brand name, a pylon sign offers ample space and visibility for your message. Therefore, adding pylon signage can significantly enhance your business's visibility, brand recognition, and ultimately, customer traffic.
There are several types of pylon signage that businesses can choose from, each with its unique features and uses.
1. Illuminated Pylon Signs: Illuminated pylon signs are equipped with internal lights, making them highly visible during the day and night. They are ideal for businesses that operate in the evening hours or want to maintain visibility in poor light conditions.
2. Digital Pylon Signs: These signs incorporate digital displays that can be programmed to show various messages throughout the day. This feature makes them a versatile choice for businesses wanting to advertise different products, services, or promotions at different times.
3. Multi-Tenant Pylon Signs: Multi-tenant pylon signs are typically used in shopping centers or complexes. They accommodate logos or names of multiple businesses, making them an efficient way for customers to see at a glance the variety of stores or services available in a specific location.
4. Directional Pylon Signs: As the name suggests, these signs provide directions to different areas or businesses within a complex. They are commonly used in large areas like university campuses, hospitals, and business parks.
Each type of pylon sign serves a specific purpose and can be customized according to business needs. Understanding the different types and their uses can help you make an informed decision on the most suitable pylon signage for your business.
When selecting a design for your pylon sign, there are several factors to consider to ensure it effectively communicates your brand and captures the attention of potential customers.
1. Brand Consistency: Your pylon sign should reflect your brand's color scheme, typography, and overall aesthetic. It should be consistent with your other marketing materials to reinforce brand recognition.
2. Visibility and Readability: Ensure your sign is easy to read from a distance. Use large, bold fonts and contrasting colors to enhance readability. The height of the sign should also be appropriate for your location, ensuring it can be seen by passing pedestrians and motorists.
3. Illumination: If your business operates during darker hours or in areas with poor lighting, consider choosing an illuminated pylon sign. It can keep your business visible and noticeable even in low-light conditions.
4. Simplicity and Clarity: Keep your design simple and your message clear. Overly complex designs or cluttered text can be difficult to read quickly, especially for drivers passing by at high speeds.
5. Durability and Maintenance: Your pylon sign should be made from durable materials that can withstand different weather conditions. Choose a design that requires minimal maintenance to remain attractive and effective over the long term.
6. Legal Regulations: Some municipalities have specific regulations regarding sign size, height, illumination, and placement. Be sure to understand and comply with these rules when designing your pylon sign.
Remember, your pylon sign is an extension of your brand and a significant part of your business's public image. Hence, it's crucial to invest time and thought into designing a sign that effectively communicates your brand's message and attracts your target audience.
Maintaining the longevity of your pylon sign is crucial to avoid frequent replacements and to save on costs. Here are a handful of tips that could help ensure your pylon sign lasts longer:
1. Regular Cleaning: Regular cleaning can greatly improve the lifespan of your pylon sign. Stains and dirt accumulation can cause damage over time, so it is advisable to clean your sign regularly to keep it looking fresh and appealing.
2. Use Quality Materials: The materials used in the construction of your sign will heavily influence its durability. Opt for high-quality materials that can withstand harsh weather conditions and regular wear and tear.
3. Regular Inspections: Scheduling regular inspections can help detect minor issues before they turn into major problems. This way, you can address them early on and prolong the lifespan of your sign.
4. Professional Installation: Ensure that your sign is installed by professionals. Incorrect installation can lead to premature wear and tear.
5. Adequate Maintenance: Depending on the type of pylon sign, there may be additional maintenance requirements. For instance, digital and illuminated signs may require regular check-ups to ensure the lights are functioning correctly.
By following these tips, you can ensure your pylon sign remains a long-lasting and effective advertising tool for your business.
Pylon signage can be an effective way to draw attention and make a statement for your business. With the right design, material, and installation location, pylon signs can make a lasting impression and provide countless benefits for your business. Be sure to look into different types of pylon signs that you can use to effectively deliver your message.
Investing in a quality pylon sign is highly recommended for businesses looking to make their mark in their industry; we hope this blog has provided useful information as you weigh out your options when selecting the right option for you!
Image360 Newport News is your one-stop destination for all-in-one signage needs for your business. From graphic design to refurbishing, we do it all. With an array of local networks and quality consultation teams, we give you the best signage for your business in the country. You can reach us at 757-873-5777 or fill out our contact form to know more.
