Outdoor Events – What’s Trending This Year?
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3/12/2025
The outdoor event season is nearly here, and it’s already shaping up to be one filled with new, innovative ideas. Whether you’re organizing a trade show, a local community festival or a corporate function, staying ahead of the curve with emerging trends can help make your event stand out for both participating vendors and attendees.
No matter the size of your event, it’s important to stand out – and Image360 is here to help you stay on the cutting edge of the latest trends.
What trends should I incorporate into my event displays?
To help ensure your business or organization stands out at a busy outdoor show, here’s a few things you can do to capitalize on the latest trends and remain memorable to every attendee:
- Stay sustainable: Today, many of your event attendees are going to expect you to be going green, especially at an outdoor show. A few ways you can do that are to use reusable and recycled materials in your displays, such as recycled aluminum for banner frames or plant-based materials in your signage. Solar-powered lighting is another way to get eyes on your branding, especially since it’ll illuminate your display from afar.
- Include interaction: Adding an element of interactivity helps to transform passive attendees into active participants. An easy way to do this is by incorporating a QR code into an outdoor display such as a banner stand, which can be scanned to give them instant access to additional product information or exclusive deals for show guests. You can also gamify your booth with something like a show-exclusive scavenger hunt or stamp rally to keep new prospects engaged and excited about your brand.
- Go bold: Visual appeal has always been non-negotiable when it comes to event design, but this year you may want to think about simplifying things. Cluttered displays are out; instead, clear messaging with bold, eye-catching fonts and contrasting colours on your banners and other graphics to help ensure you stand out without overwhelming viewers. You may also want to consider an equally bold move such as using a unique material, such as mesh or natural wood, in your displays, which can help draw in more new customers.
What outdoor event products does my business need?
Image360 can provide you with a custom solution for all your event display needs, but here are some of the most popular ones and why they remain at the top of the list:
- Banner stands: Retractable banners and banner stands have been a go-to for events of all sizes for years, and for good reason. They’re lightweight, easy to carry, easy to store and can also be easily modified – just swap out the graphic while keeping the frame! That can help you save plenty in your marketing budget over time, rather than ordering a totally new setup every time.
- Tabletop displays: Great for when you only have a limited amount of space, tabletop displays are easy to carry, set up, take down and store between events. They can be designed in conjunction with your other trade show materials to ensure that they help create a cohesive look over your entire display, no matter what size it is.
- Banners: Whether made from vinyl, fabric or mesh, banners get the job done. They’re versatile, eye-catching and can be made to work within a wide variety of budgets. Banners are also often easy to store for future use, making them a great long-term investment for your entire event season.
- A-frames: Sturdy and versatile, A-frames are a popular outdoor signage choice. They can be used for event runners to help show the way to registration, restrooms, parking or different areas of the show area, but can also be used by vendors to help draw in attendees, too. Since the graphics can be changed out while keeping the base intact, this is another great long-term investment.
Right now is a perfect time to start planning what your outdoor displays will look like at your summer events. Image360 is here to provide you with a bold solution that exceeds your needs, and the exceptional support your business deserves. Contact us today to discuss your next event plans!
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